THE PRACTICE OF ISLAMIC BUSINESS ETHICS IN SUSTAINING TRADITIONAL MSMES AMID DIGITAL TRANSFORMATION
DOI:
https://doi.org/10.32332/muamalah.b1r1h812Keywords:
Traditional MSMEs, Islamic Business Ethics, Digital EraAbstract
In the digital era, most businesses leverage technology to increase their competitiveness. However, many traditional MSMEs in Pondok Ungu Permai, Bekasi City, still operate conventionally without the support of digital technology, yet they are still able to survive. This situation prompted this study to identify the role of Islamic business ethics in maintaining the sustainability of traditional MSMEs amidst the challenges of digitalization. This research is a socio-legal (empirical) legal research that examines law in social practices through collecting field data in the form of observations, interviews, and documentation of MSME actors in Pondok Ungu Permai, Bekasi. Data analysis was conducted inductively using a qualitative-descriptive approach. The results indicate that MSME sustainability is influenced by the application of Islamic business ethics, including the values of monotheism, balance between profit and blessings, freedom of business, and responsibility. For example, business owners maintain honesty in pricing and weighing, are fair to customers, and prioritize trust in transactions. These findings confirm that MSME success is determined not only by the use of technology, but also by spiritual and moral values. Furthermore, the support of the Bekasi City Government strengthens MSME resilience through business development and facilitation, thus contributing to the local economy and community welfare.
Downloads
References
A, Ahmad Iman Sudrajad, Dodie Tricahyono B, D Zuwardi, Eka Budi, E Yulianti, F Irnayenti, G Ahmad, and Wati Rosmawati H. “The Role Of Digitalization Performance On Digital Business Strategy In Indonesia MSMEs.” Intern. Journal of Profess. Bus. Review. 8, no. 6 (2023): 1–18. DOI: https://doi.org/10.26668/businessreview/2023.v8i6.2260
“Ahmad Badrun, Service Business Actors in Pondok Ungu Permai Bekasi, Personal Interview, December 10, 2024,” n.d.
“Ami, Culinary Business Owners in Pondok Ungu Permai Bekasi, Personal Interview, December 9, 2024,” n.d.
Ana Sapitri, Anis Satun Nur Khoiriyah, Sintiawati Sintiawati, and Riki Gana Suyatna. “Analisis Perbedaan Antara Pengalaman Pembelian Online Dan Offline Dalam Mempengaruhi Prilaku Konsumen.” Jurnal Bintang Manajemen 2, no. 1 (January 2024): 65–74. https://doi.org/10.55606/jubima.v2i1.2608. DOI: https://doi.org/10.55606/jubima.v2i1.2608
Aqlis, Khirjudin. “Analisis Penerapan Etika Bisnis Islami Terhadap Perilaku Pedagang Dalam Perspektif Ekonomi Islam.” Jurnal Ekonomi Dan Manajemen 2, no. 1 (2020): 2259–70. DOI: https://doi.org/10.62710/km5nwh92
Arif, Wajeeha, and Hafsah Ayaz. “Conceptual Framework of Business Ethics in Islam.” AL- Bahis Journal Of Islamic Sciences Research 5, no. 2 (2024): 38–49.
Awaliyah, Mufarrichatul, and Novie Andriani Zakariya. “Peran Etika Bisnis Islam Terhadap Pelaku Umkm Di Era Bisnis Digital.” JIIC: Jurnal Intelek Insan Cendikia 2, no. 6 (2025): 11870–74.
Bhat, Sameeullah, and Nasir Nabi. “Islamic Ethics: Exploring Its Principles and Scope.” International Journal Of Applied Ethics 10 (2024): 69–85. DOI: https://doi.org/10.51245/ijaethics.v10i1.2024.93
Bhatti, Omar Khalid, Ali Osman Öztürk, Raj Maham, and Waqas Farooq. “Examining Islamic Piety at Workplace via an Artificial Neural Network.” Edited by Carmen Rodriguez-Blazquez. Cogent Psychology 8, no. 1 (December 2021). https://doi.org/10.1080/23311908.2021.1907038. DOI: https://doi.org/10.1080/23311908.2021.1907038
Ghoniyah, Nunung, Farikha Amilahaq, and Sri Hartono. “Business Sustainability Performance Through Sustainability Awareness and Business Work Ethics In Islamic Institutions.” Cogent Business & Management 11, no. 1 (December 2024). https://doi.org/10.1080/23311975.2024.2303789. DOI: https://doi.org/10.1080/23311975.2024.2303789
Hariyanti, Sri, and Desi Kristanti. “Digital Transformation in MSMEs: An Overview of Challenges and Opportunities in Adopting Digital Technology.” Jurnal Manajemen Bisnis, Akuntansi Dan Keuangan 3, no. 1 (2024): 37–46. DOI: https://doi.org/10.55927/jambak.v3i1.8766
Hasan, Muhammad, Miftahul Jannah, Tuti Supatminingsih, Muhammad Ihsan Said Ahmad, Masnawaty Sangkala, Marhawati Najib, and Elpisah. “Understanding The Role Of Financial Literacy, Entrepreneurial Literacy, and Digital Economic Literacy On Entrepreneurial Creativity and MSMEs Success: A Knowledge-Based View Perspective.” Cogent Business & Management 11, no. 1 (December 2024). https://doi.org/10.1080/23311975.2024.2433708. DOI: https://doi.org/10.1080/23311975.2024.2433708
“Karyono, Culinary Entrepreneurs in Pondok Ungu Permai Bekasi, Personal Interview, December 8, 2024,” n.d.
Kemenag, Qur’an. “Qs. Al-Mutaffifin Ayat 1-3.” LPMQ, 2022. https://quran.kemenag.go.id/quran/per-ayat/surah/83?from=1&to=36.
Khasanah. “Peran UMKM (Usaha Mikro Kecil Menengah) Guna Meningkatkan Kesejahteraan Masyarakat.” Demagogi: Journal of Social Sciences, Economics and Education, 2023. https://doi.org/10.61166/demagogi.v1i1.2. DOI: https://doi.org/10.61166/demagogi.v1i1.2
Kota Bekasi, DPRD. “Kondisi Geografis Wilayah Kota Bekasi.” Pemerintah Kota Bekasi, 2025. https://www.bekasikota.go.id/pages/kondisi-geografis-wilayah-kota-bekasi.
Loo, Mei Kay, Sridar Ramachandran, and Raja Nerina Raja Yusof. “Unleashing the Potential: Enhancing Technology Adoption and Innovation for Micro, Small and Medium-Sized Enterprises (MSMEs).” Cogent Economics & Finance 11, no. 2 (October 2023). https://doi.org/10.1080/23322039.2023.2267748. DOI: https://doi.org/10.1080/23322039.2023.2267748
Lu, Huie, and Muhammad Shabir Shaharudin. “Role of Digital Transformation For Sustainable Competitive Advantage Of SMEs: A Systematic Literature Review.” Cogent Business & Management 11, no. 1 (December 2024). https://doi.org/10.1080/23311975.2024.2419489. DOI: https://doi.org/10.1080/23311975.2024.2419489
Muslimin, Muhammad Irwin, and Darwanto Darwanto. “Studi Komparasi Pemikiran Ekonomi Islam Syed Nawab Haider Naqvi Dengan Yusuf Al-Qardhawi.” Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 4, no. 1 (August 2021): 136–61. https://doi.org/10.47467/alkharaj.v4i1.540. DOI: https://doi.org/10.47467/alkharaj.v4i1.540
Putu Ayu Sita Laksmi, and I Gde Wedana Arjawa. “Peran Pemerintah Dan Modal Sosial Dalam Meningkatkan Kesejahteraan Pelaku Usaha.” Journal Scientific Of Mandalika (JSM) 4, no. 3 (March 2023): 12–21. https://doi.org/10.36312/10.36312/vol4iss3pp12-21. DOI: https://doi.org/10.36312/10.36312/vol4iss3pp12-21
Sagala, Gaffar Hafiz, and Dóra Őri. “Exploring Digital Transformation Strategy to Achieve SMEs Resilience and Antifragility: A Systematic Literature Review.” Journal of Small Business & Entrepreneurship 37, no. 3 (May 2025): 495–524. https://doi.org/10.1080/08276331.2024.2392080. DOI: https://doi.org/10.1080/08276331.2024.2392080
Sales, Cristina, and Baptista Danilo. “Digital Ecosystems and Their Influence on Business Relationships.” Review of Managerial Science, 2025, 1–23.
Shafitri, Windi, Jeni Kamase, Suriyanti, and Ratna Dewi. “Analisis Perbandingan Bauran Pemasaran Terhadap Peningkatan Penjualan Melalui Online Shop Dan Offline Store.” Center of Economic Students Journal 6, no. 2 (April 2023): 127–40. https://doi.org/10.56750/csej.v6i2.578. DOI: https://doi.org/10.56750/csej.v6i2.578
Shepia, Zaenal Abidin, Sri Kadarsih. Pasar Islami: Penerapan Etika Bisnis Islam Bagi Pedagang Sembako, n.d.
Shofiyah, Z, and M Faishol. “Korelasi Aksioma Etika Islam Dengan Perilaku Ekonomi Islam (Perspektif Syed Nawab Haider Naqvi).” At-Tasharruf; Jurnal Kajian Ekonomi Dan Bisnis Syariah 6, no. 1 (2024): 14–26. DOI: https://doi.org/10.32528/at.v6i1.1632
“Sodikin, Service Business Actors in Pondok Ungu Permai Bekasi, Personal Interview, December 10, 2024,” n.d.
“Sri Rahayu, Fashion Entrepreneurs in Pondok Ungu Permai Bekasi, Personal Interview, December 8, 2024,” n.d.
“Sumarni, Fashion Entrepreneurs in Pondok Ungu Permai, Personal Interview, Bekasi, December 11, 2024,” n.d.
Supatminingsih, Tuti, Muhammad Hasan, Muh. Farhan, Asmar Yunus, Andi Asti Handayani, and Susanti. “The Role Of Innovation and Technology In MSME Performance: The Importance Of Muslim Entrepreneurs’ Motivation In Open Innovation.” Cogent Business & Management 12, no. 1 (December 2025). https://doi.org/10.1080/23311975.2025.2504127. DOI: https://doi.org/10.1080/23311975.2025.2504127
Titissari Ailmi, and Lativa Hartiningtyas. “Pengaruh Harga, Kualitas, Dan Promosi Produk Terhadap Minat Beli Konsumen Pada UMKM Pia Ethes Trenggalek.” PESHUM : Jurnal Pendidikan, Sosial Dan Humaniora 1, no. 5 (August 2022): 488–97. https://doi.org/10.56799/peshum.v1i5.572. DOI: https://doi.org/10.56799/peshum.v1i5.572
Widyastuti, Tri, and Raden Parianom. “Pengembangan Dan Pemberdayaan UMKM Kota Depok Di Masa Pandemi COVID-19.” Jurnal ABDINUS : Jurnal Pengabdian Nusantara 6, no. 1 (January 2022): 203–12. https://doi.org/10.29407/ja.v6i1.16718. DOI: https://doi.org/10.29407/ja.v6i1.16718
Yudhistira, Prima. “Model Manajemen Inovasi Produk Kuliner Tradisional Di Era Digital: Studi Kasus Pada Umkm Di Sumatera Utara.” Journal Central Publisher 3, no. 3 (2025). https://doi.org/https://doi.org/10.60145/jcp.v3i3.617. DOI: https://doi.org/10.60145/jcp.v3i3.372
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Aliyyah Azzah Sabina, Raha Bahari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
All articles in the Mu'amalah: Jurnal Hukum Ekonomi Syariah can be disseminated on condition that they still include the identity of the article and the source (Mu'amalah). The publisher is not responsible for the contents of the article. The content of the article is the sole responsibility of the author.
Authors who publish this subject agree to the following terms:
First, the Authors retain copyright and grant the journal rights from the first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Secondly, the authors can enter into a separate or an acknowledgement of its initial (e.g., post-institutional repository or publish it in a book) publication in this journal.
Third, the authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before publishing work is cited.
