HALAL FOOD INDUSTRY: REINFORCING THE HALAL PRODUCT ASSURANCE ORGANIZING BODY (BPJPH) IN THE DEVELOPMENT OF THE AMONG URBAN MUSLIM COMMUNITY IN INDONESIA
DOI:
https://doi.org/10.32332/akademika.v29i1.9039Keywords:
BPJPH; Certification; Halal food industry; Indonesia; Urban Muslims.Abstract
The halal food industry holds significant promise in the global market, with its importance extending beyond Islamic countries to encompass secular nations and Muslim minorities. Indonesia is a critical player in this industry's development with its substantial Muslim population. The Halal Product Assurance Organizing Body(BPJPH) is pivotal in advancing the halal food sector among urban Muslims in Indonesia. This study examines the role and challenges BPJPH faces in this context and proposes strategies for strengthening its position to enhance the industry's success. This study employs a qualitative approach to investigate the role of BPJPH in fostering the halal industry in Lampung, Indonesia. Data was gathered through in-depth interviews and focus group discussions with halal industry players and relevant stakeholders. Data analysis was conducted thematically while adhering to ethical research principles. The findings underscore the significant role of BPJPH in improving the quality of halal products, enhancing consumer confidence, and providing trusted halal certification. Moreover, through outreach and training, BPJPH increases industry awareness and knowledge about correct halal practices. BPJPH must improve infrastructure, human resources, and stakeholder collaboration to maximize its impact. The study concludes that BPJPH can potentially strengthen Indonesia's halal industrial ecosystem, contributing to economic growth and societal welfare. However, challenges persist, necessitating concerted efforts from BPJPH and stakeholders to innovate and sustain the industry's growth. This research provides valuable insights for developing the halal food industry and underscores the crucial role of BPJPH in ensuring its success.
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References
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Poniman, D., Purchase, S., & Sneddon, J. (2015). Traceability Systems In The Western Australia Halal Food Supply Chain. Asia Pacific Journal Of Marketing And Logistics, 27(2), 324–348. Https://Doi.Org/10.1108/Apjml-05-2014-0082.
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Purusottama, A., Sunitiyoso, Y., & Simatupang, T. M. (2023). Exploring The Potential Of Blockchain Adoption For Promoting Value Innovation: A Case Of The Halal Industry. Business Process Management Journal, 29(7), 2034–2058. Https://Doi.Org/10.1108/Bpmj-04-2023-0267.
Quoquab, F., Mohamed Sadom, N. Z., & Mohammad, J. (2020). Driving Customer Loyalty In The Malaysian Fast Food Industry: The Role Of Halal Logo, Trust And Perceived Reputation. Journal Of Islamic Marketing, 11(6), 1367–1387. Https://Doi.Org/10.1108/Jima-01-2019-0010.
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Razali, R., Syahputra, A., & Ulfah, A. K. (2021). Industri Halal di Aceh: Strategi dan Perkembangan. Jurnal Al-Qardh, 6(1), 17–29. https://doi.org/10.23971/jaq.v6i1.2733.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Soemitra, A., & Nawawi, Z. M. (2022). Studi Literatur Implementasi Sertifikasi Halal Produk UMKM. Jurnal EMT KITA, 6(1), 118–125. https://doi.org/10.35870/emt.v6i1.541.
Sugiyono. (2008). Metode penelitian bisnis. Pusat Bahasa Depdiknas.
Syazwan Ab Talib, M., & Bakar Abdul Hamid, A. (2014). Halal logistics in Malaysia: a SWOT analysis. Journal of Islamic Marketing, 5(3), 322–343. https://doi.org/10.1108/JIMA-03-2013-0018.
Waharini, F. M., & Purwantini, A. H. (2018). Model Pengembangan Industri Halal Food di Indonesia. Muqtasid Jurnal Ekonomi Dan Perbankan Syariah UIN Salatiga, 9(1), 1–13. https://doi.org/10.18326/muqtasid.v9i1.1-13.
Adham, K. A., Masood, A., Muhamad, N. S., & Che Senik, Z. (2023). Halal Industry In Uzbekistan: Analysis Using The Viable System Model. Kybernetes. Https://Doi.Org/10.1108/K-11-2022-1598.
Bashir, K. M. I., Kim, J.-S., Mohibbullah, M., Sohn, J. H., & Choi, J.-S. (2018). Strategies For Improving The Competitiveness Of Korean Seafood Companies In The Overseas Halal Food Market. Journal Of Islamic Marketing, 10(2), 606–632. Https://Doi.Org/10.1108/Jima-03-2018-0056.
Fatimah, A. S., & Murni, M. (2019). Penerbitan Sertifikat Jaminan Produk Halal Pasca Dibentuk Badan Penyelenggara Jaminan Produk Halal (Bpjph). Simposium Hukum Indonesia, 1(1), 53–68.
Gillani, S., Ijaz, F., & Khan, M. M. S. (2016). Role Of Islamic Financial Institutions In Promotion Of Pakistan Halal Food Industry. Islamic Banking And Finance Review, 3(01), 29–49.
Hidayat, S. E., Rafiki, A., & Nasution, M. D. T. P. (2022). Halal Industry’s Response To A Current And Post-Covid-19 Landscape And Lessons From The Past. Journal Of Islamic Marketing, 13(9), 1843–1857. Https://Doi.Org/10.1108/Jima-06-2020-0180.
Izzuddin, M., & Adinugraha, H. H. (2022). A Literature Review Potential Development Of Halal Industry In Indonesia. Likuid Jurnal Ekonomi Industri Halal, 2(1). Https://Doi.Org/10.15575/Likuid.V2i1.14915.
Jaswir, I., Sari, D. P., Daud, M. R. Bin H. C., & Sukmana, R. (2023). Motives For Participation In Halal Food Standard Implementation: An Empirical Study In Malaysian Halal Food Industry. International Journal Of Islamic And Middle Eastern Finance And Management, Ahead-Of-Print. Https://Doi.Org/10.1108/Imefm-07-2021-0264.
Khairuddin, K., & Zaki, M. (2021). Progres Sertifikasi Halal Di Indonesia Studi Pada Badan Penyelenggara Jaminan Produk Halal (Bpjph) Kementerian Agama Dan Lembaga Pengkajian, Obat-Obatan Dan Kosmetika (Lppom) Mui Pusat. Asas: Jurnal Hukum Dan Ekonomi Islam, 13(1), 101–121. Https://Doi.Org/10.24042/Asas.V13i1.9352.
Lubis, A. I. F. (2019). Implementasi Model Pengembangan Industri Halal Fashion Di Indonesia. Jurnal Kajian Ekonomi Dan Kebijakan Publik, 4(2), 9–19. Https://Jurnal.Pancabudi.Ac.Id/Index.Php/Jepa/Article/View/585.
Madjid, S. S. (2022). Analisis Peluang, Tantangan Dan Strategi Industri Halal Di Indonesia (Pada Masa Pandemic Covid-19). Pilar, 13(1), 17–32. Https://Doi.Org/10.21580/Jdmhi.2020.2.1.5856.
Maryati, T., Syarief, R., & Hasbullah, R. (2016). Analisis Faktor Kendala Dalam Pengajuan Sertifikat Halal (Studi Kasus: Pelaku Usaha Mikro, Kecil Dan Menengah Makanan Beku Dijabodetabek). Jurnal Ilmu Produksi Dan Teknologi Hasil Peternakan, 4(3), 364–371. Https://Doi.Org/10.29244/Jipthp.4.3.364-371.
Mubarok, F. K., & Imam, M. K. (2020). Halal Industry In Indonesia; Challenges And Opportunities. Journal Of Digital Marketing And Halal Industry, 2(1), 55–64. Https://Doi.Org/10.21580/Jdmhi.2020.2.1.5856.
Muliawati, S., & Khoiruddin, M. (2015). Faktor-Faktor Penentu Profitabilitas Bank Syariah Di Indonesia. Management Analysis Journal, 4(1). Https://Journal.Unnes.Ac.Id/Sju/Maj/Article/View/7211.
Nukeriana, D. (2018). Implementasi Sertifikasi Halal Pada Produk Pangan Di Kota Bengkulu. Qiyas: Jurnal Hukum Islam Dan Peradilan, 3(2), 154–165. Https://Doi.Org/10.29300/Qys.V3i2.1310.
Othman, B., Md. Shaarani, S., & Bahron, A. (2017). The Influence Of Knowledge, Attitude And Sensitivity To Government Policies In Halal Certification Process On Organizational Performance. Journal Of Islamic Marketing, 8(3), 393–408. Https://Doi.Org/10.1108/Jima-09-2015-0067.
Othman, B., Shaarani, S. M., & Bahron, A. (2016). Evaluation Of Knowledge, Halal Quality Assurance Practices And Commitment Among Food Industries In Malaysia. British Food Journal, 118(8), 2033–2052. Https://Doi.Org/10.1108/Bfj-12-2015-0496.
Poniman, D., Purchase, S., & Sneddon, J. (2015). Traceability Systems In The Western Australia Halal Food Supply Chain. Asia Pacific Journal Of Marketing And Logistics, 27(2), 324–348. Https://Doi.Org/10.1108/Apjml-05-2014-0082.
Prabowo, S., Abd Rahman, A., Ab Rahman, S., & Samah, A. A. (2015). Revealing Factors Hindering Halal Certification In East Kalimantan Indonesia. Journal Of Islamic Marketing, 6(2), 268–291. Https://Doi.Org/10.1108/Jima-05-2014-0040.
Purusottama, A., Sunitiyoso, Y., & Simatupang, T. M. (2023). Exploring The Potential Of Blockchain Adoption For Promoting Value Innovation: A Case Of The Halal Industry. Business Process Management Journal, 29(7), 2034–2058. Https://Doi.Org/10.1108/Bpmj-04-2023-0267.
Quoquab, F., Mohamed Sadom, N. Z., & Mohammad, J. (2020). Driving Customer Loyalty In The Malaysian Fast Food Industry: The Role Of Halal Logo, Trust And Perceived Reputation. Journal Of Islamic Marketing, 11(6), 1367–1387. Https://Doi.Org/10.1108/Jima-01-2019-0010.
Rachman, M. A. (2019). Halal Industry In Indonesia: Role Of Sharia Financial Institutions In Driving Industrial And Halal Ecosystem. Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah, Vol 11, No 1 (2019). https://journal.uinjkt.ac.id/index.php/iqtishad/article/view/10221/pdf.
Razali, R., Syahputra, A., & Ulfah, A. K. (2021). Industri Halal di Aceh: Strategi dan Perkembangan. Jurnal Al-Qardh, 6(1), 17–29. https://doi.org/10.23971/jaq.v6i1.2733.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Soemitra, A., & Nawawi, Z. M. (2022). Studi Literatur Implementasi Sertifikasi Halal Produk UMKM. Jurnal EMT KITA, 6(1), 118–125. https://doi.org/10.35870/emt.v6i1.541.
Sugiyono. (2008). Metode penelitian bisnis. Pusat Bahasa Depdiknas.
Syazwan Ab Talib, M., & Bakar Abdul Hamid, A. (2014). Halal logistics in Malaysia: a SWOT analysis. Journal of Islamic Marketing, 5(3), 322–343. https://doi.org/10.1108/JIMA-03-2013-0018.
Waharini, F. M., & Purwantini, A. H. (2018). Model Pengembangan Industri Halal Food di Indonesia. Muqtasid Jurnal Ekonomi Dan Perbankan Syariah UIN Salatiga, 9(1), 1–13. https://doi.org/10.18326/muqtasid.v9i1.1-13.
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