THE ENCOUNTER OF DA’WAH DIGITALIZATION WITH URBAN MUSLIM CULTURE
DOI:
https://doi.org/10.32332/akademika.v28i1.7751Keywords:
Da'wah Digitalization; Media; Urban Culture; Virtual Ethnography.Abstract
This research aimed to explore the encounter of da'wah digitalization with urban Muslim culture. The attention on this topic was due to the concern about the dislocation of traditional da'wah activities because of the demands of a fluctuating, fast-paced, and dynamic urban culture associated with the transformation from conventional to digital media. A virtual ethnography approach was applied with the data collected through Google Trends and analyzed manually. The results showed that da'wah media, such as images, videos, memes, animations, and podcasts, was becoming a significant trend among netizens. The media was associated with speed, effectiveness, as well as time and cost efficiency in delivering da'wah messages, which was particularly relevant for urban Muslim with fast-paced and hectic lifestyles. Da'wah digitalization also reinforced the urban Muslim culture of instant religious fulfillment. However, the tendency to consume da'wah materials instantly was associated with the risk of disseminating inaccurate religious information and disrupting the fragmentation of religious authority. This showed the need for careful monitoring and management of digital da'wah content to ensure the quality and sustainability of balanced religious education in a dynamic urban context.
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References
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Aditoni, A., & Rohmah, Z. (2022). Campus-Based Millennials’ Learning Preferences Toward Da’Wah in Urban City of Surabaya. Journal of Indonesian Islam, 16(1), 27–48. http://dx.doi.org/10.15642/JIIS.2022.16.1.27-48.
Briandana, R., Doktoralina, C. M., Hassan, S. A., & Hasan, W. N. W. (2020). Da’wah communication and social media: The interpretation of millennials in southeast Asia. International Journal of Economics and Business Administration, 8(1), 216–226. https://doi.org/10.35808/ijeba/543.
Datta, A. (2017). MacDonaldization of Gender in Urban India: A Tentative Exploration. Gender, Technology and Development, 9(1), 125–135. https://doi.org/10.1177/097185240500900107.
Ermayani, T., Nurhadi, R., & Masykuri, E. S. (2021). The Problems of Digital Da’wah during the Covid-19 Pandemic. Proceedings of the 2nd Borobudur International Symposium on Humanities and Social Sciences, BIS-HSS 2020, 18 November 2020, Magelang, Central Java, Indonesia. http://dx.doi.org/10.4108/eai.18-11-2020.2311673.
Hamayotsu, K. (2013). The Limits of Civil Society in Democratic Indonesia: Media Freedom and Religious Intolerance. Journal of Contemporary Asia, 43(4), 658–677. https://doi.org/10.1080/00472336.2013.780471.
Hew, W. W. (2018). THE ART OF DAKWAH: social media, visual persuasion and the Islamist propagation of Felix Siauw. Indonesia and the Malay World, 46(134), 61–79. https://doi.org/10.1080/13639811.2018.1416757.
Hjarvard, S. (2013). The mediatization of culture and society. Routledge. https://doi.org/10.4324/9780203155363.
Humeira, B., & Sarwono, B. (2019). Religious-Social shaping of technology approach to internet use by an urban Islamic group in Indonesia. Jurnal Komunikasi: Malaysian Journal of Communication, 35(4), 69–82. https://doi.org/10.17576/JKMJC-2019-3504-05.
Kudryavtseva, R. E., Kulik, S., Eidemiller, K., & Samylovskaya, E. (2020). Fundamental problems of geopolitical and socio-cultural development of the Arctic: Islamization, digitalization and transformation of the Arctic space (Russian example). IOP Conference Series: Materials Science and Engineering, 940(1), 12112. https://doi.org/10.1088/1757-899X/940/1/012112/meta.
Lengauer, D. (2018). Sharing semangat taqwa: social media and digital Islamic socialities in Bandung. Indonesia and the Malay World, 46(134), 5–23. https://doi.org/10.1080/13639811.2018.1415276.
Lenihan, A., & Kelly‐Holmes, H. (2015). Virtual ethnography. Research Methods in Intercultural Communication: A Practical Guide, 255–267. https://doi.org/10.1002/9781119166283.ch17.
Mabela, S., Sabardila, A., & Wahyudi, A. B. (2022). Code Switching and Code Mixing in Ustaz Hanan Attaki’s Da’wah on Youtube Social Media and Its Implications. International Conference of Learning on Advance Education (ICOLAE 2021), 589–595. https://doi.org/10.2991/assehr.k.220503.057.
Mim, N. J. (2021). Gospels of modernity: Digital cattle markets, urban religiosity, and secular computing in the global South. Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems, 1–17. https://doi.org/10.1145/3411764.3445259.
Mulyani, W. (2023). Hits Culture Gaya Hidup Kekinian Anak Muda Sub Urban Muslim Pada Era Digital Di Kabupaten Purworejo. Uin Sunan Kalijaga.
Mutmainah, S., Masruroh, S. A., Moefad, A. M., & Muwahhidah, I. (2022). Online Da’wah on Social Media: Personal Branding of a Female Celebrity Preacher on Instagram. LENTERA, 39–63. https://doi.org/10.21093/lentera.v6i1.4803.
Nisa, E. F. (2018). Creative and lucrative Daʿwa: the visual culture of Instagram amongst female Muslim youth in Indonesia. Asiascape: Digital Asia, 5(1–2), 68–99. https://doi.org/10.1163/22142312-12340085.
Nugraha, R. H., Parhan, M., & Aghnia, A. (2020). Motivasi Hijrah Milenial Muslim Perkotaan Melalui Dakwah Digital. MUHARRIK: Jurnal Dakwah Dan Sosial, 3(02), 175–194. https://doi.org/10.37680/muharrik.v3i02.398.
Paoli, A. D., & D’Auria, V. (2021). Digital ethnography: a systematic literature review. Italian Sociological Review, 11(4S), 243. https://doi.org/10.13136/isr.v11i4S.434.
Putra, D. I. A., & Wahyuni, M. (2021). Budaya Populis dalam Dakwah Islam. Borneo: Journal of Islamic Studies, 2(1), 12–22. https://doi.org/10.37567/borneo.v2i1.731.
Rosyidi, I., & Mukarom, Z. (2021). Social Media Da’wah Literacy on the West Java Saber Hoaks Program. Ilmu Dakwah: Academic Journal for Homiletic Studies, 15(1), 81–102. https://doi.org/10.15575/idajhs.v15i1.12596.
Setiawati, R., Rolando, D. M., Putra, R. A., & Koroglu, O. (2022). Da’wah Among Urban Muslims In Indonesia. Akademika: Jurnal Pemikiran Islam, 27(2), 219–230. https://doi.org/10.32332/akademika.v27i2.5505.
Tariq, U. (2023). Digital dissemination of Islam among Dubai expatriates, UAE: A mixed-methods study. Journal of Arab & Muslim Media Research, 16(1), 75–96. https://doi.org/10.1386/jammr_00057_1.
Taufiq, T. T., Royanulloh, R., & Komari, K. (2022). Tren Hijrah Muslim Perkotaan di Media Sosial: Konstruksi, Representrasi dan Ragam Ekspresi. FIKRAH, 10(2), 355–376. https://dx.doi.org/10.21043/fikrah.v10i2.14212.
Tolani, K. C., & Sao, R. (2020). Influence of micro-celebrities on Generation Z: Perception, customer engagement, and career option. In Circular economy and re-commerce in the fashion industry (pp. 54–72). IGI Global. https://doi.org/10.4018/978-1-7998-2728-3.ch007.
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2023-10-25
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