RECONSIDERING MODELS OF ISLAMIC SUB-ECONOMY IN URBAN INDONESIA: DEVELOPMENTAL ETHICS OR NEOLIBERAL LOGIC?

Authors

  • Kamaluddin Universitas Diponegoro, Semarang, Indonesia
  • Malik Abd. Karim Amirullah Universitas Islam Negeri Sunan Kalijaga, Yogyakarta, Indonesia
  • Anava Salsa Nur Savitri Universitas Islam Negeri Sunan Kalijaga, Yogyakarta, Indonesia
  • Akmal Ihsan Universitas Islam Negeri Sunan Kalijaga, Yogyakarta, Indonesia
  • Saim Kayadibic University of Marmara, Turkiye

DOI:

https://doi.org/10.32332/akademika.v31i1.12811

Keywords:

Islamic sub-economy, institutional hybridization, market-oriented governance;, ethical commodification;, urban Indonesia

Abstract

The study of the Islamic sub-economy in Indonesian cities typically links its expansion to middle-class ethical consumption and development-oriented religiosity. This article challenges that assumption by examining how Islamic moral norms translate into administrative standards, organizational procedures, and market instruments. Drawing on a qualitative analysis of multi-level regulatory and institutional documents on halal governance in Indonesia, the study investigates the institutionalization of halal values within urban economic spaces. Findings indicate that this institutionalization is driven less by consumer demand than by regulatory infrastructures that standardize, certify, and operationalize moral norms across economic sectors. Rather than acting as primary drivers, the urban Muslim middle class appears as a social group that receives, reproduces, and amplifies already-established norms. Based on these findings, the article offers a conceptual model of institutional hybridization: the four-layer hybridization model of the urban Islamic economy—comprising hybrid governance, organizational forms, urban spaces, and subjectivity. This model identifies a sequential mechanism of institutional transformation overlooked in previous studies. Religious values are thus understood not merely as organic ethical expressions but as products of institutional processes that simultaneously standardize, operationalize, and commodify morality within market-oriented governance arrangements. Documentary evidence further suggests the emergence of market-oriented governance rationalities, in which the language of ethical development serves as a source of institutional legitimacy. This study contributes to debates in Islamic political economy by shifting analytical focus from individual ethical consumption toward the regulatory infrastructures through which religious values are standardized, commodified, and circulated in contemporary urban Indonesia.

Downloads

Download data is not yet available.

References

Akim, A., Sari, V. P., Konety, N., & Nidatya, N. (2024). Indonesia’s Global Halal Hub: Competitive Strategies for Leadership. Jurnal Global & Strategis, 18(1), 29–56. https://doi.org/10.20473/jgs.18.1.2024.29-56

Amirullah, M. A. K., Kamaluddin, Zayl, L. A., & Haryono, S. (2025). The Bureaucratization of Zakāt and the Illusion of Justice: Symbolic Politics in Indonesia. Millati: Journal of Islamic Studies and Humanities, 10(2), 169–189. https://doi.org/10.18326/millati.v10i2.4511

Annur, C. M. (2023). Indonesia Duduki Peringkat Pertama Destinasi Ramah Muslim di Dunia. In databoks. https://databoks.katadata.co.id/pariwisata/statistik/68d8c420e27a571/indonesia-duduki-peringkat-pertama-destinasi-ramah-muslim-di-dunia

Aspinall, E. (2013). A Nation in Fragments: Patronage and Neoliberalism in Contemporary Indonesia. Critical Asian Studies, 45(1), 27–54. https://doi.org/10.1080/14672715.2013.758820

Bashir, S. (2010). Body. In J. J. Elias (Ed.), Key Themes for the Study of Islam (pp. 73–92). Oneworld Publications.

Bauman, Z. (2007). Consuming life. Polity Press.

Bowen, G. A. (2009). Document Analysis as a Qualitative Research Method. Qualitative Research Journal, 9(2), 27–40. https://doi.org/10.3316/QRJ0902027

Bowen, J. R. (2003). Islam, Law, and Equality in Indonesia: An Anthropology of Public Reasoning. Cambridge University Press. https://doi.org/https://doi.org/10.1017/CBO9780511615122

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa

Calder, R. (2020). Halalization: Religious Product Certification in Secular Markets. Sociological Theory, 38(4), 334–361. https://doi.org/10.1177/0735275120973248

Fealy, G., & White, S. (Eds.). (2008). Expressing Islam: Religious Life and Politics in Indonesia. Institute of Southeast Asian Studies.

Fischer, J. (2011). The Halal Frontier: Muslim Consumers in a Globalized Market (1st ed.). Palgrave Macmillan. https://doi.org/https://doi.org/10.1057/9780230119789

Fischer, J. (2015). Islam, Standards, and Technoscience: In Global Halal Zones (1st ed.). Routledge. https://doi.org/10.4324/9781315667065

Fischer, J., & Nisa, E. F. (2025). Emerging middles: Class, development and the halal economy in Indonesia and Malaysia. Research in Globalization, 10, 100276. https://doi.org/10.1016/j.resglo.2025.100276

Foucault, M. (1988). Technologies of the Self: A Seminar with Michel Foucault (L. H. Martin, G. Huck, & P. H. Hutton (Eds.)). University of Massachusetts Press.

Foucault, M. (2008). The Birth of Biopolitics: Lectures at the Collège de France, 1978-1979 (M. Senellart, F. Ewald, & A. Fontana (Eds.)). Palgrave Macmillan UK. https://doi.org/10.1057/9780230594180

Gökarıksel, B., & McLarney, E. (2010). Introduction Muslim Women, Consumer Capitalism, And The Islamic Culture Industry. Journal of Middle East Women’s Studies, 6(3), 1–18. https://doi.org/10.2979/MEW.2010.6.3.1

Hadiz, V. R., & Robison, R. (2012). Political Economy and Islamic Politics: Insights from the Indonesian Case. New Political Economy, 17(2), 137–155. https://doi.org/10.1080/13563467.2010.540322

Haenni, P. (2009). The Economic Politics of Muslim Consumption. In J. Pink (Ed.), Muslim Societies in the Age of Mass Consumption: Politics, Culture and Identity between the Local and the Global (p. 327). Cambridge Scholars Publishing.

Hefner, R. W. (2003). Islamizing Capitalism: On the Founding of Indonesia’s First Islamic Bank. In A. Salim & A. Azra (Eds.), Sharia and Politics in Modern Indonesia (p. 148). Institute of Southeast Asian Studies.

Hoesterey, J. B. (2017). Marketing Islam: Entrepreneurial Ethics and the Spirit of Capitalism in Indonesia. Practical Matters Journal, 10(10), X--XXX.

Kailani, N. (2018). Preachers-cum-Trainers: Promoters of Market Islam in Urban Indonesia. In N. Saat (Ed.), Islam in Southeast Asia: Negotiating Modernity (p. 164). ISEAS – Yusof Ishak Institute.

Knott, K. (2015). The Location of Religion: A Spatial Analysis (2005) (1st ed.). Routledge. https://doi.org/10.4324/9781315652641

Krawietz, B., & Gauthier, F. (Eds.). (2024). The Routledge Handbook of Global Islam and Consumer Culture. Routledge. https://doi.org/10.4324/9781003152712

Kuppinger, P. (2009). Barbie, Razanne, Fulla: A Tale of Culture, Globalization,Consumerism, and Islam. In J. Pink (Ed.), Muslim Societies in the Age of Mass Consumption: Politics, Culture and Identity between the Local and the Global (p. 187). Cambridge Scholars Publishing.

Kuran, T. (2004). Islam and Mammon: The Economic Predicaments of Islamism. Princeton University Press.

Latour, B. (1993). We Have Never Been Modern (C. Porter (Ed.)). Harvard University Press.

Lefebvre, H. (1992). The Production of Space (D. Nicholson-Smith (Ed.); first). Wiley-Blackwell.

Luhuringbudi, T., Kurniawan, E., Ahmad, H., Muhtar, A., & R. M. Imam Abdillah. (2025). Modest Modernities: Muslim Identity, Globalisation, and Urban Transformation in Indonesia. Jurnal Sosiologi Reflektif, 20(1), 207–234. https://doi.org/10.14421/tkcp7204

Mahmood, S. (2005). Politics of Piety: The Islamic Revival and the Feminist Subject. Princeton University Press.

Maurer, B. (2005). Mutual Life, Limited: Islamic Banking, Alternative Currencies, Lateral Reason. Princeton University Press.

Mukhlisin, M., & Hudaib, M. (2025). Rooting neoliberalism into Indonesian Islamic financial institutions through international financial reporting standardisation. Journal of Financial Reporting and Accounting, June. https://doi.org/10.1108/JFRA-03-2024-0120

Mutiah, I. U., Andreas, R., Mahardika, D. A., Setiawan, A. N., & Septiyanti, N. D. (2024). The Commodification of Islam in Halal Cosmetics Advertising in Indonesia (Judith Williamson Semiotics Analysis). Proceeding ISETH (International Summit on Science, Technology, and Humanity), 1950–1955. https://doi.org/10.23917/iseth.4612

Natalia, M. D. (2023). Kembangkan Wisata Halal, Jumlah Hotel Syariah di Indonesia Naik 500%. In Harian Jogja. https://doi.org/https://ekbis.harianjogja.com/read/2023/09/22/502/1149246/kembangkan-wisata-halal-jumlah-hotel-syariah-di-indonesia-naik-500

Ong, A. (2006). Neoliberalism as Exception: Mutations in Citizenship and Sovereignty. Duke University Press. https://doi.org/10.2307/j.ctv11hpgzc

Patton, M. Q. (2015). Qualitative Research & Evaluation Methods: Integrating Theory and Practice (4th ed.). SAGE Publications Ltd.

Pink, J. (Ed.). (2009). Muslim Societies in the Age of Mass Consumption: Politics, Culture and Identity between the Local and the Global (1st ed.). Cambridge Scholars Publishing.

Pribadi, Y., & Sila, M. A. (2023). Intertwining Beauty and Piety: Cosmetics, Beauty Treatments, and Ḥalāl Lifestyle in Urban Indonesia. Ulumuna, 27(1), 33–64. https://doi.org/10.20414/ujis.v27i1.588

Putri, A., & Sunesti, Y. (2022). Mediatization and Commodification of Religion: A Study of Media Sociology in Sharia Housing Ads. Icon-Demost, September. https://doi.org/10.4108/eai.15-9-2021.2315549

Putri, K. U. J. (2025). Peta industri halal global & Indonesia: didominasi makanan dan minuman. In Tech in Asia. https://id.techinasia.com/peta-industri-halal-dominasi-makanan-minuman

Retsikas, K. (2017). The gift of future time: Islamic welfare and entrepreneurship in 21st century Indonesia. South East Asia Research, 25(3), 284–300. https://doi.org/10.1177/0967828X17719761

Roy, O. (2004). Globalized Islam: The Search for a New Ummah (CERI Serie). Columbia University Press.

Rudnyckyj, D. (2009). Market Islam in Indonesia. Journal of the Royal Anthropological Institute, 15(s1). https://doi.org/10.1111/j.1467-9655.2009.01549.x

Rudnyckyj, D. (2010). Spiritual Economies: Islam, Globalization, and the Afterlife of Development. Cornell University Press.

Salim, A. (2003). Zakat Administration in Politics of Indonesian New Order. In A. Salim & A. Azra (Eds.), Sharia and Politics in Modern Indonesia (p. 181). Institute of Southeast Asian Studies.

Sloane-White, P. (2017). Corporate Islam: Sharia and the Modern Workplace. Cambridge University Press.

Soja, E. W. (1996). Thirdspace: Journeys to Los Angeles and Other Real-and-Imagined Places. Wiley-Blackwell.

Tripp, C. (2006). Islam and the Moral Economy: The Challenge of Capitalism. Cambridge University Press. https://doi.org/10.1017/CBO9780511617614

Willer, R. K. (2009). The Re-Spiritualization of Consumption or the Commer-cialization of Religion: Creativity, Responsibility, and Hope, The Case of Sunsilk Clean and Fresh in Indonesia. In J. Pink (Ed.), Muslim Societies in the Age of Mass Consumption: Politics, Culture and Identity between the Local and the Global (p. 281). Cambridge Scholars Publishing.

Zelizer, V. A. (1994). The social meaning of money. Basic Books.

Zelizer, V. A. (2011). Economic lives: How culture shapes the economy. Princeton University Press.

Downloads

Published

26-05-2026

Issue

Section

Articles