IMPLEMENTING THE DA'WAH PRACTICUM PROGRAM AND STRENGTHENING ISLAMIC OUTREACH THROUGH DIGITAL DA'WAH: A PRACTICUM MODEL FOR ISLAMIC COMMUNICATION AND BROADCASTING STUDENTS AT UIN BENGKULU
DOI:
https://doi.org/10.32332/s7nkg910Keywords:
Da’wah Practicum, Digital Da’wah, Islamic Communication, Syiar Islam, KPI StudentsAbstract
The development of digital communication technology has significantly transformed the methods and strategies of Islamic da'wah. Universities that organize Islamic Communication and Broadcasting (KPI) programs are required to integrate practical da'wah training with digital communication competencies. This study aims to analyze the implementation of the da'wah practicum program and its influence on the strengthening of Islamic propagation (syiar) and the development of digital da'wah among students of the KPI Study Program at UIN Fatmawati Sukarno Bengkulu. This research employs a qualitative descriptive approach with a case study method. Data were collected through observation, interviews with students and lecturers, and documentation of digital da'wah activities conducted during the practicum program. The results show that the da'wah practicum program contributes significantly to improving students’ practical skills in preaching, digital content creation, and community engagement. The integration of field da'wah practice with digital media platforms such as YouTube, Instagram, and TikTok also expands the reach of Islamic messages to wider audiences. The novelty of this study lies in proposing a practicum model that combines community-based da'wah with digital media strategies, providing an innovative framework for strengthening da'wah education in higher education institutions
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