FINANCIAL OPTIONS TRENDS: DIGGING THE REASONS BEHIND THE GROWTH OF CUSTOMER INTEREST IN SHARIA BANK INDONESIA

Authors

  • Asiah Wati Raden Mas Said State Islamic University Surakarta, Indonesia ,
  • Rahmawati Rahmawati Lhokseumawe State Islamic Institute, Indonesia ,
  • Malahayatie Malahayatie Lhokseumawe State Islamic Institute, Indonesia ,
  • Arum Fitri Lestari Raden Mas Said State Islamic University Surakarta, Indonesia ,
  • Muhammad Rehan Tokat Gaziosmanpasa University, Turkey ,

DOI:

https://doi.org/10.32332/finansia.v7i1.8530

Keywords:

Knowledge, Merger, Service, IT

Abstract

BSI is a Sharia Commercial Bank as a result of the merger of three banks, BRIS, BNIS, and Mandiri Syariah. After the merger, BSI's assets became larger, but it is necessary to examine the things that affect customers to save at BSI, because of the merger, knowledge, services, and IT used by BSI. This study aims to determine the influence of knowledge, mergers, services, and IT on the interest of becoming a BSI customer. This study is a quantitative research using primary data. The population in this study is the entire academic community of UIN Raden Mas Said Surakarta with a sample of 113 respondents. The data collection technique uses questionnaires. The results of this study show that knowledge has no effect on interest in becoming a BSI customer. However, mergers, services, and IT have a significant impact on interest in becoming a BSI customer.

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Published

2024-05-16

Issue

Vol. 7 No. 1 (2024): FINANSIA : Jurnal Akuntansi dan Perbankan Syariah

Section

Articles

License

Copyright (c) 2024 Asiah Wati, Rahmawati Rahmawati, Malahayatie Malahayatie, Arum Fitri Lestari, Muhammad Rehan
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How to Cite

FINANCIAL OPTIONS TRENDS: DIGGING THE REASONS BEHIND THE GROWTH OF CUSTOMER INTEREST IN SHARIA BANK INDONESIA. (2024). FINANSIA : Jurnal Akuntansi Dan Perbankan Syariah, 7(1), 87-102. https://doi.org/10.32332/finansia.v7i1.8530

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