SWOT: IMPLEMENTASI APLIKASI MOBILE BANKING TERHADAP KUALITAS LAYANAN BANK MUAMALAT
DOI:
https://doi.org/10.32332/finansia.v6i2.7127Keywords:
Mobile Banking, Kualitas Layanan, Bank MuamalatAbstract
This research identifies the advantages and disadvantages of using mobile banking in Islamic banking services, and looks for opportunities and threats that may arise as a result of the use of this technology. The purpose of the study was to analyze the implementation of mobile banking applications on the quality of Bank Muamalat's services using a SWOT analysis approach. Descriptive qualitative research methods, using primary and secondary data, provide a comprehensive overview of the strengths, weaknesses, opportunities, and threats associated with the use of mobile banking in Islamic banking services. Research shows that the use of mobile banking has great potential in improving the quality of Islamic banking services. The advantages found include efficiency, ease of access, low operational costs, and 24-hour service accessibility. However, there are also disadvantages such as reliance on a good internet connection, the risk of digital crime, and additional costs. This research makes an important contribution in understanding the factors that influence the implementation of mobile banking in the quality of Bank Muamalat KC's services. Pontianak.
Downloads
Downloads
Published
Issue
Section
License
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
