THE INFLUENCE OF HALAL EDUCATION AND PRODUCT LABELING ON MUSLIM CONSUMER TRUST
DOI:
https://doi.org/10.32332/finansia.v8i2.11363Keywords:
Halal Education, Product Labeling, Consumer Trust, MuslimsAbstract
The study analyzes the effect of halal education and product labeling on Muslim consumers' trust. The research approach used is a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to 33 Muslim respondents, using purposive sampling with criteria of consumers who understand and consume halal-labeled products. The data were processed using multiple linear regression analysis with the help of SPSS. The study shows that halal product labeling has a positive and significant effect on consumer trust, while halal education has a positive but not significant effect. Consumer trust theory emphasizes the importance of information reliability and source credibility in shaping consumer beliefs, and halal labeling serves as a formal guarantee of product halalness and quality. Halal education has a positive contribution, but its influence is not significant, indicating that consumer knowledge about halal has not yet become a dominant factor. This study emphasizes the importance of the presence of halal labels, accompanied by strengthening certification mechanisms and effective communication strategies to reinforce Muslim consumers' trust.
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