DIGITALIZATION OF TANGERANG UMKM BATIK BUSINESS: AN ISLAMIC BUSINESS ETHICS PERSPECTIVE WITH THE BMC MODEL
DOI:
https://doi.org/10.32332/96dxz541Abstract
The development of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia is often used as a measuring aspect of the growth of the economic sector which is a factor in the progress of a country. Data from the Coordinating Ministry for Economic Affairs states that MSMEs in Indonesia are one of the main pillars of the Indonesian economy, the current reality and challenge, there are still MSMEs who have not fully mastered the application of technology. Marketing strategy is one of the key elements in the success of small and medium enterprises MSMEs, including in the batik industry. Indonesian Batik can develop to an unmatched level both in design/motif and process. This study begins by analyzing the general environment, including the external environment using the Business Model Canvas used to explain the strategy to the Batik Kembang Mayang MSME to be able to develop and face competitors. This data collection was supported by Batik Kembang Mayang using interviews, observation, and literature review. Based on the BMC business model, a new BMC business model was developed to develop its business, emphasizing Islamic business principles from an Islamic economic perspective. The results show that the Batik Kembang Mayang MSME has implemented principles such as transparency, fairness, and fair competition, reflecting the values of the Quran. Suggested strategies for future business development include increasing the capacity of young human resources, diversifying products and digital distribution channels, and strengthening strategic partnerships with educational institutions and the tourism sector
Downloads
References
Alexander Osterwalder and Yves Pigneur, Business Model Generation, Canada: John Wiley & Sons, 2010.
Ali Hasan, Manajemen Bisnis Syariah, (Cet 1; Yogyakarta: Pustaka Pelajar, 2009).
Amaliah, A., Anggraini, K., & Amir, F. (2023). Strategi Promosi Kampung Batik Kembang Mayang Tangsel sebagai Daerah Wisata. Jurnal Interaksi: Jurnal Ilmu Komunikasi, 7(2), 298–307.
Aulia NA, Hasan M, Dinar M, Ahmad MIS, Supatminingsih T. 2021. Bagaimana Literasi Kewirausahaan dan Literasi Digital Berpengaruh terhadap Keberlanjutan Usaha Pedagang Pakaian? J Econ Educ Entrep Stud. 2(1):110–26.
Azzahra, B., & Wibawa IGARP. [2021]. Strategi Optimalisasi Standar Kinerja UMKM Sebagai Katalis Perekonomian Indonesia Dalam Menghadapi Middle Income Trap 2045. Inspire J Econ Dev Anal [Internet]. 1(1):75–86. Available from: https://ejournal.uksw.edu/inspire/article/download/4856/1771
Birokrasi KPAN dan R. Kominfo Targetkan 30 Juta UMKM Adopsi Teknologi Digital pada 2024 [Internet]. 2024. Available from: https://www.menpan.go.id/site/berita-terkini/berita daerah/kominfo-targetkan-30-juta-umkm-adopsi-teknologi-digital-pada-2024
Duhri, D. F. (2023). Kewirausahaan Sosial Pada Komunitas Kampung Batik Kembang Mayang Untuk Meningkatkan Kesejahteraan Di Kelurahan Larangan Selatan Kota Tangerangno Title. Program Studi Pengembangan Masyarakat Islam Fakultas Dakwah Dan Ilmu Komunikasi Universitas Islam Negeri Syarif Hidayatullah Jakarta.
Frans M. Royan, Bisnis Model Kanvas Distributor, Jakarta: Gramedia Pustaka Utama, 2014
Frida T, Utama L. Digitalisasi untuk UMKM Indonesia [Internet]. 2024. Available from: https://www.viva.co.id/digital/digilife/1738054-digitalisasi-untuk-umkm-indonesia
Karyoto, Proses Pengembangan Usaha, (Yogyakarta: Penerbit Andi, 2021).
Matnin Dan Aang Kunaifi, 2020. Manajemen Lembaga Keuangan Dan Bisnis Islam (Panduan Praktikum Pada Lembaga Keuangan Dan Bisnis Islam) (Lengkoh Barat Bangkes Kadur Pamekasan: Duta Media Publishing,
Novita, Y. (2023). Strategi Pengembangan Usaha Ikan Asap dengan Pendekatan Business Model Canvas dalam Perspektif Ekonomi Islam. Skripsi, Universitas Islam Negeri Walisongo Semarang.
Osterwalder, A., & Pigneur, Y. (2017). Business Model Generation (Y. Masda (ed.). Elex Media Komputindo.
Setyariningsih E, Utami B. Pemberdayaan Umkm Dalam Mewujudkan Desa Mandiri Di Desa Segunung Kecamatan Dlanggu Mojokerto. J Pengabdi Pada Masy Indones. 2022;1(4):39–44.
Siti Nurhalita, Imsar. Peran Pemerintah Daerah Dalam Pemberdayaan Usaha Mikro Kecil Menengah (Umkm) Di Kabupaten Langkat. Maro J Ekon Syariah dan Bisnis. 2022;5(1):84 90.
Teguh Baroto et al., “Analisis Strategi Pengembangan Industri Kecil Pakaian Jadi Dengan Pendekatan Contingent Strategic Success Formula,” Jurnal Teknik Industri Vol. 8, No (n.d.). Ali Hasan, Manajemen Bisnis Syariah, (Cet 1; Yogyakarta: Pustaka Pelajar, 2009).
Published
Issue
Section
License
Copyright (c) 2025 Anggi Angga Resti, Tati Handayani, Sufyati HS, Silvia Dewi Sagita Andik- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
