Exploring Hadith: The Importance of Developing a Personal Brand in the Business World.
Kajian Hadits: Pentingnya Mengembangkan Personal Brand dalam Dunia Bisnis.
DOI:
https://doi.org/10.32332/adzkiya.v12i1.7764Keywords:
Hadith, Personal BrandingAbstract
What is the key to the success of the Prophet Muhammad's business? The Prophet Muhammad is known by the title al-amin among the Arab community, this is because of the honest and trustworthy attitude that he applied in the business activities he carried out. Without realizing it, the application of honesty and trustworthiness by the Prophet Muhammad SAW was his branding in business. This is what the researchers focus on in this article, revealing how the Prophet Muhammad built personal branding in business activities as stated in the hadith.
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Jarifin, Ahmad, 88 Strategi Bisnis Ala Rasulullah Yang Tak Pernah Rugi, Yogyakarta: Araska, (2019)
Rc, Rita Srihasnita. “STRATEGI MEMBANGUN PERSONAL BRANDING DALAM MENINGKATKAN PERFORMANCE DIRI” 4, no. 1 (2018).
“Rokan, Mustafa Kemal, "Buku Bisnis Ala Nabi"Yogyakarta: Bunyan (2013)
Shofya Humaira Siti Salma. “Larangan Bersumpah Palsu Dalam Jual Beli Perspektif Hadits Ahkam.” AL-IBANAH 8, no. 1 (28 Januari 2023): 49–58. https://doi.org/10.54801/ibanah.v8i1.159.
Ulum , A.R Shohibul, The Principles of Success Business Ala Rasulullah, Yogyakarta:Mueeza, (2019)
“Yunitasari, Cindy, Edwin Japarianto.-analisa-faktor-faktor-pembentuk-personal.Jurnal Manajemen Pemasaran Petra 1. no.2 (2013),”
" Yusuf, Muhammad, Method & Application of Meaning of Hadith (Yogyakarta: Success Offset,( 2008)"
Widyastuti, Dyah Arini, Pamerdi Gili Wiloso, dan Seto Herwandito. “ANALISIS PERSONAL BRANDING DI MEDIA SOSIAL,” t.t.
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Published
2024-07-01
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