Atsâr Istikhdâm Instagram Reels fî Ta’allum al-Lughah al-‘Arabiyyah li Mustakhdimiy Wasâil at-Tawâshul al-Ijtimâ’iy

Abstract

Learning media has a very important role in learning Arabic, which is to help students improve understanding and present material in an interesting way. The objectives of this research are to describe the forms of using Instagram Reels and the factors affecting the users of Instagram Reels in learning the Arabic language, and to know the impact of the intensity of the use of Instagram Reels in learning Arabic language. The research method used is the quantitative with the type survey research. The method of data collection used is questionnaire and observation. The method of data analysis was descriptive statistics. The results of this research are that it often takes time for @arabiyahtalks followers to learn Arabic through Instagram Reels. This is due to their great interest in the Arabic language and because the creator is always showing interesting content. In this research, the intensity of the use of Instagram Reels in learning interest was 32.2%, meaning that Instagram Reels has a significant impact on the interest in learning Arabic.