Factors Influencing Consumer Purchase Interest in Shopee and Tokopedia
DOI:
https://doi.org/10.32332/adzkiya.v12i1.8024Keywords:
e-Commerce, Product Price, Product Quality, Purchase InterestAbstract
The phenomena of internet usage, which is anticipated to grow over time, presents a new economic potential for e-commerce. One of the businesses owned by Pondok Modern Gontor, situated in Ponorogo City, East Java, is La Tansa Gontor Book & Stationery Store which currently also using e-commerce. This study aims to investigate the factors that influence consumer purchase interest in e-commerce used by La Tansa. The Theory of Planned Behavior, popularized by Icek Ajzen, is the theory applied in this study. This hypothesis is predicated on three different variables: behavioral attitude, subjective norms, and perceived behavioral control. In this study, a descriptive survey method is combined with a quantitative approach. With a sample size of 358 participants, the population in this study consisted of the 3,416 followers in marketplace platform. Several linear regression tests were employed in this investigation. A total score of 31,038 indicated that the aspects of product price and quality were thought to be very influential. The product pricing component, one of the two variables included in the study, had the most significant impact on consumer purchasing interest. With a 66.3% percentage. Product quality, on the other hand, has a 11.48% influence on consumer purchasing interest. Overall, the factors of product price and product quality jointly affect consumer purchasing interest with a significance of 0.05 and a F computed value of 293,715 F table 3.021, indicating that both factors have an impact.
References
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Santoso, E. (2022). Opportunities and Challenges: E-Commerce in Indonesia from a Legal Perspective. Jurnal Penelitian Hukum De Jure, 22(3), 395–410. https://doi.org/10.30641/dejure.2022.V22.395-410
Shah, H. S., & Susilo, A. (2022). E-COMMERCE ON THE STUDY OF MASLAHAH MURSALAH (A REVIEW FROM AN ISLAMIC ECONOMIC PERSPECTIVE). Tasharruf: Journal Economics and Business of Islam, 7(1), 17–28. https://doi.org/10.30984/tjebi.v7i1.1944
Siahaan, D., Iswati, S., & Zarkasyi, A. F. (2019). Social Enterprise: The Alternatives Financial Support For Educational Institusion. International Journal of Economics and Financial Issues, 9(3), 1–11.
Sinurat, M., Heikal, M., Simanjuntak, A., Siahaan, R., & Ilham, R. N. (2021). Product Quality On Consumer Purchase Interest With Customer Satisfaction As A Variable Intervening In Black Online Store High Click Market: Case Study on Customers of the Tebing Tinggi Black Market Online Store. Morfai Journal, 1(1), 13–21. https://doi.org/https://doi.org/10.54443/morfai.v1i1.12
Sugiyono. (2011). Metodologi penelitian kuantitatif kualitatif dan R&D. Alpabeta.
Susilo, A. (2020). Identifying Factors that Affect Consumer Satisfaction of Parklatz Café in Ponorogo City, East Java, Indonesia: An Application of Exploratory Factor Analysis. Falah: Jurnal Ekonomi Syariah, 5(1), 1–14. https://doi.org/10.22219/jes.v5i1.11399
Thi Tuyet Mai, N. (2019). An investigation into the relationship between materialism and green purchase behavior in Vietnam and Taiwan. Journal of Economics and Development, 21(2), 247–258. https://doi.org/10.1108/JED-10-2019-0044
Tjiptono, F. (2014). Pemasaran Jasa: Prinsip, Penerapan, Penelitian. Penerbit Andi Offset.
Yahya, W. K., Hashim, N. H., Husin, N., & Abdul Rahim, N. (2020). Online Customer Shopping Behaviour: The Mediating Role of Online Perceived Risk. Global Business Management Review (GBMR), 12(Number 2), 1–18. https://doi.org/10.32890/gbmr2020.12.2.1
Zatadini, N., & Syamsuri, S. (2019). Konsep Maqashid Syariah Menurut Al-Syatibi Dan Kontribusinya Dalam Kebijakan Fiskal. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 4(1). https://doi.org/10.30651/jms.v4i1.2111
APJII. (2023). Survei APJII Pengguna Internet di Indonesia Tembus 215 Juta Orang. https://apjii.or.id/berita/d/survei-apjii-pengguna-internet-di-indonesia-tembus-215-juta-orang
Baker, E. R., Fisher, M., & Goethert, W. (2007). Basic Principles and Concepts for Achieving Quality. https://doi.org/https://doi.org/10.1184/R1/6572072.v1
Dolega, L., Rowe, F., & Branagan, E. (2021). Going digital? The impact of social media marketing on retail website traffic, orders and sales. Journal of Retailing and Consumer Services, 60, 102501. https://doi.org/10.1016/j.jretconser.2021.102501
Emekci, S. (2019). Green consumption behaviours of consumers within the scope of TPB. Journal of Consumer Marketing, 36(3), 410–417. https://doi.org/10.1108/JCM-05-2018-2694
Fanani, A., & Hakim, R. (2023). SELF-RELIANCE ECONOMIC SYSTEM BASED ON WAQF AT ISLAMIC BOARDING SCHOOL DARUSSALAM GONTOR INDONESIA. Al-Shafi’i | International Journal of Islamic Contemporary Studies, 2(2), 1–25. https://doi.org/10.59202/as.v2i2.625
Flaaen, A., Hortaçsu, A., & Tintelnot, F. (2020). The Production Relocation and Price Effects of US Trade Policy: The Case of Washing Machines. American Economic Review, 110(7), 2103–2127. https://doi.org/10.1257/aer.20190611
Gitosudarmo, I. (2017). Manajemen Pemasaran (2nd ed.). BPFE-Yogyakarta.
Gordon, A., & Williams, R. (2020). The role and importance of packaging and labeling in assuring food safety, quality and regulatory compliance of export products II: Packaging & labeling considerations. In Food safety and quality systems in developing countries (pp. 285–341). Academic Press. https://doi.org/https://doi.org/10.1016/B978-0-12-814272-1.00007-3
Han, H., & Kim, Y. (2010). An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior. International Journal of Hospitality Management, 29(4), 659–668. https://doi.org/10.1016/j.ijhm.2010.01.001
Haryadi, I., & Shodiq, F. (2022). Marketing Mix Kantin Parklatz Unit Usaha Universitas Darussalam Gontor dalam Meningkatkan Minat Konsumen (Ditinjau dari Perspektif Islam). Journal of Islamic Economics and Philanthropy, 4(03), 1248–1259. https://doi.org/10.21111/jiep.v4i03.6575
Hatta, I. H., Rachbini, W., & Parenrengi, S. (2018). Analysis of product innovation, product quality, promotion, and price, and purchase decisions. South East Asia Journal of Contemporary Business, 16(5), 183–189.
Herawati, H., Prajanti, S. D. W., & Kardoyo, K. (2019). Predicted Purchasing Decisions from Lifestyle, Product Quality and Price Through Purchase Motivation. Journal of Economic Education, 8(1), 1–11. https://doi.org/https://doi.org/10.15294/jeec.v8i1.29636
Ibrahim, M., & Afif, M. (2020). PENGARUH MOTIVASI DAN MARKETING MIX ISLAMI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Waroeng Spesial Sambal SS Muntilan Jawa Tengah). Journal of Islamic Economics and Philanthropy, 3(03), 916–951. https://doi.org/10.21111/jiep.v3i03.4806
Iriani, D., Mufidah, L., & Rosyid Ridho, M. (2021). Jiwa Enterprenur dan Etika Bisnis Islam Santri Gontor Dalam Mengembangkan Air Mineral Amidas. Invest Journal of Sharia & Economic Law, 1(1), 41–60. https://doi.org/10.21154/invest.v1i1.2630
Kotler, P., & Armstrong, G. (2012). Principles of Marketing (14th ed.). Pearson Prentice Inc.
Kotler, P., & Keller, K. L. (2012). Marketing management. Pearson.
Le‐Anh, T., & Nguyen‐To, T. (2020). Consumer purchasing behaviour of organic food in an emerging market. International Journal of Consumer Studies, 44(6), 563–573. https://doi.org/10.1111/ijcs.12588
Okpala, C. O. R., & Korzeniowska, M. (2023). Understanding the Relevance of Quality Management in Agro-food Product Industry: From Ethical Considerations to Assuring Food Hygiene Quality Safety Standards and Its Associated Processes. Food Reviews International, 39(4), 1879–1952. https://doi.org/https://doi.org/10.1080/87559129.2021.1938600
Pandey, P., & Pandey, M. M. (2021). Research Methodology: Tools and Techniques (7th ed.). Bridge Center.
Putri, A. S., & Zakaria, R. (2020). Analisis Pemetaan e-Commerce Terbesar di Indonesia Berdasarkan Model Kekuatan Ekonomi Digital. Seminar Dan Konferensi Nasional IDEC 2020. https://idec.ft.uns.ac.id/wp-content/uploads/IDEC2020/PROSIDING/ID062.pdf
Santoso, E. (2022). Opportunities and Challenges: E-Commerce in Indonesia from a Legal Perspective. Jurnal Penelitian Hukum De Jure, 22(3), 395–410. https://doi.org/10.30641/dejure.2022.V22.395-410
Shah, H. S., & Susilo, A. (2022). E-COMMERCE ON THE STUDY OF MASLAHAH MURSALAH (A REVIEW FROM AN ISLAMIC ECONOMIC PERSPECTIVE). Tasharruf: Journal Economics and Business of Islam, 7(1), 17–28. https://doi.org/10.30984/tjebi.v7i1.1944
Siahaan, D., Iswati, S., & Zarkasyi, A. F. (2019). Social Enterprise: The Alternatives Financial Support For Educational Institusion. International Journal of Economics and Financial Issues, 9(3), 1–11.
Sinurat, M., Heikal, M., Simanjuntak, A., Siahaan, R., & Ilham, R. N. (2021). Product Quality On Consumer Purchase Interest With Customer Satisfaction As A Variable Intervening In Black Online Store High Click Market: Case Study on Customers of the Tebing Tinggi Black Market Online Store. Morfai Journal, 1(1), 13–21. https://doi.org/https://doi.org/10.54443/morfai.v1i1.12
Sugiyono. (2011). Metodologi penelitian kuantitatif kualitatif dan R&D. Alpabeta.
Susilo, A. (2020). Identifying Factors that Affect Consumer Satisfaction of Parklatz Café in Ponorogo City, East Java, Indonesia: An Application of Exploratory Factor Analysis. Falah: Jurnal Ekonomi Syariah, 5(1), 1–14. https://doi.org/10.22219/jes.v5i1.11399
Thi Tuyet Mai, N. (2019). An investigation into the relationship between materialism and green purchase behavior in Vietnam and Taiwan. Journal of Economics and Development, 21(2), 247–258. https://doi.org/10.1108/JED-10-2019-0044
Tjiptono, F. (2014). Pemasaran Jasa: Prinsip, Penerapan, Penelitian. Penerbit Andi Offset.
Yahya, W. K., Hashim, N. H., Husin, N., & Abdul Rahim, N. (2020). Online Customer Shopping Behaviour: The Mediating Role of Online Perceived Risk. Global Business Management Review (GBMR), 12(Number 2), 1–18. https://doi.org/10.32890/gbmr2020.12.2.1
Zatadini, N., & Syamsuri, S. (2019). Konsep Maqashid Syariah Menurut Al-Syatibi Dan Kontribusinya Dalam Kebijakan Fiskal. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 4(1). https://doi.org/10.30651/jms.v4i1.2111
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2024-05-27
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