TRENDS OF HAJJ AND UMRAH ON INSTAGRAM: COMMERCIALIZATION AND SELF-REPRESENTATION
DOI:
https://doi.org/10.32332/multazam.v4i2.9292Keywords:
Hajj umrah trends, Expression, CommercializationAbstract
This article discusses the trend of Hajj and Umrah on Instagram, which is a form of expression of pilgrims on social media. The phenomenon is represented through the hajj hastag (#haji) and umrah hastag (#umrah). This research uses qualitative research methods, with a virtual ethnography approach. Data were collected through posts and comments on Instagram with #hajj and #umrah, and from literature studies. The data was then analyzed using critical discourse analysis theory. That every discourse is constructed from the identity, background, and purpose of the discourse. It was found that the expressions of Hajj and Umrah pilgrims on social media were represented with a variety of expressions and purposes. First, there are many trends in the phenomenon of Hajj and Umrah on Instagram. It is used as a means of personal and group promotion, such as travel agencies, food, and Hajj souvenirs. Second, a person's post when performing Hajj or Umrah is a form of self-expression and expression of gratitude so that social media is used to share their experiences as a form of gratitude and in order to motivate others.
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Corbuzier, Deddy. (432) IMAN BORIS NGGAK TERKIKIS, HABIB JAFAR KETIPU JANJI MANIS LOGIN - JAFAR - ONAD - Eps 19 - YouTube, 2024. https://www.youtube.com/watch?v=i7ATS2VMnVY.
Dwi, Errika, and Setya Watie. “Komunikasi Dan Media Sosial (Communications and Social Media).” Jurnal The Messenger 3, no. 2 (March 23, 2016): 69–74. https://doi.org/10.26623/THEMESSENGER.V3I2.270.
Eriyanto. Analisis Wacana. Edited by Nurul Huda S.A. 5th ed. Yogyakarta: LKiS, 2006.
Fairclough, Norman. Critical Discourse Analysis: The Critical Study of Language. Harlow: Pearson, 1995.
Febriani, Suci Ramadhanti, and Ayu Desrani. “PEMETAAN TREN BELAJAR AGAMA MELALUI MEDIA SOSIAL.” Jurnal Perspektif 14, no. 2 (July 26, 2021): 339–56. https://doi.org/10.53746/PERSPEKTIF.V14I2.49.
Flew, Terry. New Media: An Introduction. New York: Oxford University Press, 2002. https://books.google.co.id/books/about/New_Media.html?hl=id&id=DajYGAAACAAJ&redir_esc=y.
Habermas, Jurgen. “Religion in the Public Sphere.” European Journal of Philosophy 14, no. 1 (2006): 1–25.
Halim, Zainab Zakirah Abdul, Dania Salsabila Azmi, and Nurazmallail Marni. “Media Sosial Dan Trend Penggunaan Menurut Islam.” In Seminar Sains Teknologi Dan Manusia 2019, 1–16. Kuala Lumpur, Malaysia: Fakulti Kejuteraan Kimia dan Tenaga, UTM. Program anjuran Akademi Tamadun Islam, 2019. https://d1wqtxts1xzle7.cloudfront.net/99421384/287744103-libre.pdf?1677976708=&response-content-disposition=inline%3B+filename%3DMedia_Sosial_dan_Trend_Penggunaan_Menuru.pdf&Expires=1713588313&Signature=XO~~QkVtpgfHDM3Su0-hFPNNNu0~pUBaiNsUVKuTRedHd-xOWGsM.
Hebdige, Dick. Subculture: The Meaning of Style. Taylor & Francis Group, 1981.
Hine, Christine. Virtual Ethnography. London: SAGE Publishing, 2000. https://books.google.com/books/about/Virtual_Ethnography.html?hl=id&id=X5w1P2_iMNYC.
Iskandar. Metodologi Penelitian Kualitatif. Jakarta: Gaung Persada, 2009.
Junaidi, Junaidi. “Communication Strategy of the Indonesian Ministry of Religion to Leave 20 Countries That Area Prohibited from Entering Saudi Arabia.” PROPAGANDA 2, no. 1 (January 24, 2022): 51–64. https://doi.org/10.37010/PROP.V2I1.445.
Kristina, Diah, Havid Ardi, Melsiana Shera, and S.F. Luthfie Arguby Purnomo. Analisis Wacana Kritis: Pengantar Praktis. Yogyakarta: Pustaka Pelajar, 2020.
Lubis, Nikmah. “Cadar Dalam Ruang Publik: Analisis Wacana Kritis Norman Fairclough Pada Instagram @Aisyiyahpusat.” Tazkir: Jurnal Penelitian Ilmu-Ilmu Sosial Dan Keislaman 6, no. 2 (January 5, 2020): 209–24. https://doi.org/10.24952/TAZKIR.V6I2.2132.
Madjid, Nurcholish. Perjalanan Religius Umrah Dan Haji. 3rd ed. Jakarta: Paramadina, 2008.
Masitoh, Masitoh. “PENDEKATAN DALAM ANALISIS WACANA KRITIS.” Edukasi Lingua Sastra 18, no. 1 (April 27, 2020): 66–76. https://doi.org/10.47637/elsa.v18i1.221.
Mawardi, Imam, Ahmad Fauzan Hidayatullah, and Tri Utami Octafiani. “Tretan Muslim Dark Jokes: A Critical Study on Summon Podcast Content.” Wawasan: Jurnal Ilmiah Agama Dan Sosial Budaya 7, no. 2 (December 29, 2022): 109–20. https://doi.org/10.15575/JW.V7I2.22266.
Nasrullah, Rulli. Komunikasi Antarbudaya Di Era Budaya Siber. Jakarta: Kencana Prenada Media Group, 2012. https://opac.perpusnas.go.id/DetailOpac.aspx?id=805506.
Norman, Fairclough. Critical Discourse Analysis: The Critical Study of Language. Edinburg: Longman, 2010.
Nurjannah, Nurjannah, Wa Ode Sitti Hafsah, and Ashmarita Ashmarita. “HAJI DAN PESTA (Studi Pengaruh Tren Busana Muslim Terhadap Identitas Haji Di Desa Mataiwoi Kecamatan Mowila Kabupaten Konawe Selatan).” ETNOREFLIKA: Jurnal Sosial Dan Budaya 8, no. 3 (October 29, 2019): 255–61. https://doi.org/10.33772/ETNOREFLIKA.V8I3.816.
Putuhena, M. Shaleh. Historiografi Haji Indonesia. Yogyakarta: LKiS Pelangi Aksara, 2007. https://books.google.co.id/books?id=7k9nDwAAQBAJ&printsec=frontcover&hl=id#v=onepage&q&f=false.
Rolando, Dede Mercy, and Rahmah Ningsih. “‘FROM MECCA WITH SELFIE’ PHENOMENA: DECONSTRUCTION OF HAJJ AND UMRAH IN DA’WAH MANAGEMENT.” Multazam : Jurnal Manajemen Haji Dan Umrah 3, no. 1 (June 20, 2023): 67–79. https://doi.org/10.32332/MULTAZAM.V3I1.7099.
SANTOSO, BOBBY RACHMAN. “REVITALISASI METODE DAKWAH ANAKRONISTIS DAI GENERASI MILENIAL.” TASÂMUH 17, no. 1 (December 31, 2019): 133–54. https://doi.org/10.20414/TASAMUH.V17I1.1350.
Shalihah, Nur Fitriatus. “Arab Saudi Blokir Masuknya Warga 20 Negara Termasuk Indonesia Mulai 3 Februari, Simak Daftarnya... - Kompas.Com.” kompas.com, February 3, 2021. https://amp.kompas.com/tren/read/2021/02/03/073200865/arab-saudi-blokir-masuknya-warga-20-negara-termasuk-indonesia-mulai-3.
Nuswantara, N. “VISUALISASI TAGAR DALAM MEDIA SOSIAL INSTAGRAM (Analisis Wacana Kritis Model Norman Fairclough).” DeKaVe 12, no. 2 (December 9, 2019): 21–34. https://doi.org/10.24821/DKV.V12I2.3521.
Sucipto. “Umrah Sebagai Gaya Hidup, Eksistensi Diri Dan Komoditas Industri: Menyaksikan Perubahan Keagamaan Warga Kota.” Kontekstualita: Jurnal Penelitian Sosial Keagamaan 28, no. 1 (2013): 37152. https://www.neliti.com/id/publications/37152/.
Sugiyono. Metode Penelitian Kuantitatif, Kualitatif Dan R & D. Bandung: Alfabeta, 2014. https://opac.perpusnas.go.id/DetailOpac.aspx?id=911046.
Sun, Qian, and David Lowe. “Cultural Criminals: How Social Media Facilitated the Dilution of Subculture.” Proceedings of the 19th DMI: Academic Design Management Conference, Pp.2683-2709, London, 2–4 Sep., 2014, May 17, 2014. https://www.dmi.org/page/ADMCConferenceTracks.
Syahdaniya, Afif Via, Samsul Rifa’i, Uin Sayyid, and Ali Rahmatullah Tulungagung. “Dekonstruksi Haji Dan Umrah Dalam Dakwah.” Ishlah: Jurnal Ilmu Ushuluddin, Adab Dan Dakwah 3, no. 2 (December 28, 2021): 109–23. https://doi.org/10.32939/ISHLAH.V3I2.89.
Taufiq, Thiyas Tono, Royanulloh Royanulloh, and Komari Komari. “Tren Hijrah Muslim Perkotaan Di Media Sosial: Konstruksi, Representrasi Dan Ragam Ekspresi.” FIKRAH 10, no. 2 (December 22, 2022): 355. https://doi.org/10.21043/fikrah.v10i2.14212.
Yezli, Saber, and Anas Khan. “COVID-19 Social Distancing in the Kingdom of Saudi Arabia: Bold Measures in the Face of Political, Economic, Social and Religious Challenges.” Travel Medicine and Infectious Disease 37 (September 1, 2020). https://doi.org/10.1016/J.TMAID.2020.101692.
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