Multazam : Jurnal Manajemen Haji dan Umrah
type: channel
description: Journal title Multazam : Jurnal Manajemen Haji dan Umrah Initials Multazam Abbreviation JMHU Accreditation By Ministry of Research, Technology, and Higher Education of the Republic of Indonesia Frequency 2 issues per year (June and December) DOI prefix 10.32332 by Crossref Online ISSN 2961-9084 Print ISSN 2809-2430 Editor-in-chief Hanna Hilyati Aulia Publisher Universitas Islam Negeri Jurai Siwo Lampung Citation Analysis Google Scholar Multazam Journal of Hajj and Umrah Management is nationally accredited with Print International Standard Serial Number (P-ISSN) 2809-2430 and Electronic International Standard Serial Number (E-ISSN) 2961-9084 published by the Faculty of Economics and Islamic Business UIN Jurai Siwo Lampung as a vehicle for scientific exploration of Hajj and Umrah Management. Published twice a year in the period January-June and July-December. Editors accept manuscripts and writings with terms and conditions: In accordance with the Scope of the Multazam Journal; Original work and research results are prioritized; Groups of 2-5 people; The work is original, not plagiarized, and has never been published/published in any form in this format; Writing according to a predetermined format (see template); Manuscripts are recommended to cit a minimum of 15 accredited journals; Manuscripts are required to use Zotero, Mendeley or other supporting citation software; Submit your manuscript by Logging in for those who already have a Multazam account, or Register for those who do not have an account; Manuscripts can be submitted online every 24-hour day.
publisher: Institut Agama Islam Negeri Metro
language: en
publication name: Multazam : Jurnal Manajemen Haji dan Umrah
issn: 2809-2430
items: PRODUCT VALUE PROPOSITION, SOURCE INFORMATION, TRUST AND PURCHASE DECISION IN UMRAH TRAVEL SERVICES: A SYSTEMATIC LITERATURE REVIEW
items: CLIMATE CHANGE ADAPTATION STRATEGIES IN HAJJ MANAGEMENT: A ZERO-CARBON FRAMEWORK USING ECOLOGICAL MODERNIZATION THEORY AND TRIPLE BOTTOM LINE ANALYSIS
items: PRICING AND SERVICE PERSONNEL (PEOPLE) IN SHAPING PUBLIC INTENTION TO USE HAJJ SAVINGS AT BANK SYARIAH INDONESIA
items: OPTIMIZING HEALTH SERVICE MANAGEMENT IN UMRAH TOUR OPERATORS: A RETROSPECTIVE ANALYSIS
items: THE ADOPTION OF VIRTUAL HAJJ INNOVATION IN THE FUTURE: POTENTIALS AND CHALLENGES
items: MAQASID SYARIAH ANALYSIS OF INDONESIA’S 2025 HAJJ COST POLICY
items: ACCOUNTABILITY PRACTICES OF SPECIAL HAJJ AGENCIES: A STUDY USING STEWART’S LADDER
items: SERVICE MANAGEMENT STRATEGY AND UMRAH SERVICE QUALITY AS DRIVERS OF PILGRIM SATISFACTIONAT PT. DARUL ARQAM PROBOLINGGO
items: USER BEHAVIOR IN THE HAJI PINTAR APPLICATION USING THE TECHNOLOGY ACCEPTANCE MODEL APPROACH
items: SWOT ANALYSIS IN DETERMINING UMRAH WORSHIP SERVICE STRATEGY AT PT. DARUL ARQAM
items: THE BACKPACKER UMRAH PHENOMENON IN THE DIGITAL ERA: IMPACT ON PILGRIMS' SPIRITUALITY AND THE TRAVEL INDUSTRY
items: THE STRATEGIC ROLE OF THE MINISTRY OF RELIGION IN MANAGING HAJJ IN THE ERA OF MINISTER NASARUDDIN UMAR
items: HAJJ THROUGH THE SUFI LENS: THE ROLES OF IDRISIYYAH TOUR & TRAVEL AND ITS IMPACT TO THE SOCIETY
items: ANALYSIS OF SOCIAL MEDIA UTILIZATION IN THE DIGITAL MARKETING OF UMRAH PRODUCTS AT PT ATHALAH SAFAR INTERNASIONAL METRO CITY
items: HAJJ AND UMRAH AS A MEDIUM FOR MORAL EDUCATION IN ADDRESSING NARCISSISTIC TENDENCIES IN THE MODERN ERA
items: ANALYSIS OF HAJJ SERVICES FOR THE ELDERLY IN BENGKULU CITY
items: A SYSTEMATIC LITERATURE REVIEW ON THE DETERMINANTS OF UMRAH PILGRIMS’ SATISFACTION
items: HEALTH PROBLEMS OF PROSPECTIVE HAJJ PILGRIMS IN METRO CITY IN 2024
items: THE SOCIAL STATUS OF HAJJ IN RURAL LAMPUNG
items: ANALYSIS OF THE LEGAL RELATIONSHIP BETWEEN PROSPECTIVE UMRAH PILGRIMS AND UMRAH TRAVEL IN LANGSA CITY
items: ANALISIS BAURAN PEMASARAN PADA RUMAH MANASIK HIJRAH MUSLIM CENTER PAYAKUMBUH
items: ANALISIS KEBUTUHAN LULUSAN PERSPEKTIF STAKEHOLDER (STUDI KINERJA MAHASISWA PPL MANAJEMEN HAJI DAN UMROH)
items: INTEGRASI TEORI SISTEM KELUARGA SALVADOR MINUCHIN TERHADAP POTENSI IBADAH HAJI SEBAGAI PONDASI KEHARMONISAN RUMAH TANGGA
items: NAVIGASI ETIKA EKONOMI HAJI: ANALISIS PERSPEKTIF IMAM SYAFI’I DAN IMAM MALIK TERHADAP KONSEP ISTIHTA’AH
items: THE INFLUENCE OF CUSTOMER TRUST AND DECISION MAKING FROM CONSUMER TESTIMONIALS USING GONTOR'S HAJJ AND UMROH SERVICES IN THE MANAGEMENT REVIEW OF HAJJ AND UMROH GIRO
items: IMPROVING HEALTH MANAGEMENT FOR HAJJ AND UMRAH PILGRIMS IN INDONESIA: IMPLEMENTATION OF MINISTER OF RELIGIOUS AFFAIRS DECREE NO. 1456/2022
items: TRENDS OF HAJJ AND UMRAH ON INSTAGRAM: COMMERCIALIZATION AND SELF-REPRESENTATION
items: INSTAGRAM CONTENT MARKETING ANALYSIS IN INCREASING UMRAH INTEREST (STUDY ON JANNAH TRAVEL ACCOUNT)
items: IMPLEMENTASI MANAJEMEN PADA PELAYANAN CALON JAMAAH UMRAH DI PT. MULTAZAM WISATA AGUNG CABANG PADANGSIDIMPUAN
items: PENGARUH KENAIKAN TARIF HAJI TERHADAP MINAT PENDAFTAR HAJI DI KOTA METRO

PRODUCT VALUE PROPOSITION, SOURCE INFORMATION, TRUST AND PURCHASE DECISION IN UMRAH TRAVEL SERVICES: A SYSTEMATIC LITERATURE REVIEW
type: item
description: This study aims to synthesize international journal articles on the relationships among Product Value Proposition, Source Information, Trust, Purchase Intention, and Purchase Decision in the context of Umrah travel services. A Systematic Literature Review (SLR) was conducted, analyzing 42 peer-reviewed articles retrieved from Scopus, Web of Science, ScienceDirect, Emerald Insight, Taylor & Francis Online, SpringerLink, Wiley Online Library, and Google Scholar during 2003–2024, following the PRISMA 2020 guidelines. The findings indicate that Product Value Proposition and Source Information act as initial stimuli reducing uncertainty and forming Trust. Trust then strengthens Purchase Intention, which subsequently leads to Purchase Decision. This study contributes to the literature by integrating Asymmetric Information Theory, Signaling Theory, Trust Theory, and the Theory of Planned Behavior into a conceptual framework specific to Umrah travel services, addressing both theoretical gaps and practical implications for PPIU providers.
subject: Articles
  topic: section
subject: Product Value Proposition
  topic: keywords
subject: Trust
  topic: keywords
subject: Purchase Intention
  topic: keywords
subject: Purchase Decision
  topic: keywords
subject: Umrah Travel Services
  topic: keywords
creator: Hasrun Afandi UmpuSinga
creator: Iskandar Ali Alam
creator: Habiburrahman
creator: Andala Rama Putra Barusman
rights: Copyright (c) 2026 Hasrun Afandi UmpuSInga, Iskandar Ali Alam, Habiburrahman, Andala Rama Putra Barusman https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-09
publication date: 2026-06-09
starting page: 96
ending page: 115
doi: 10.32332/smk9pp91

CLIMATE CHANGE ADAPTATION STRATEGIES IN HAJJ MANAGEMENT: A ZERO-CARBON FRAMEWORK USING ECOLOGICAL MODERNIZATION THEORY AND TRIPLE BOTTOM LINE ANALYSIS
type: item
description: The Hajj pilgrimage, one of the world’s largest annual mass gatherings, generates a substantial carbon footprint while facing increasing climate-related risks, particularly extreme heat stress in Makkah. This study aims to develop a zero-carbon framework for Hajj management based on Ecological Modernization Theory (EMT) and Triple Bottom Line (TBL) analysis. A mixed-methods approach was employed using Life Cycle Assessment (LCA), GHG Protocol modelling, time-series ARDL analysis, semi-structured interviews, and an online survey involving pilgrims and stakeholders. Data were obtained from secondary sources, including reports from the Saudi Ministry of Hajj, UNEP, and IPCC, as well as primary data collected through interviews and surveys. The findings indicate that Hajj-related emissions currently exceed 1.8 million tons CO₂e per season, with international aviation contributing the largest share. Under a Business-as-Usual scenario, emissions could surpass 5 million tons CO₂e by 2030. The proposed framework integrates renewable energy, electrified mass transportation, circular ihram recycling, and carbon offsetting to significantly reduce emissions while improving pilgrim safety. The study concludes that a zero-carbon Hajj is achievable through coordinated environmental, social, and economic strategies aligned with Saudi Vision 2030 and the Saudi Green Initiative.
subject: Articles
  topic: section
subject: Hajj pilgrimage
  topic: keywords
subject: Carbon footprint
  topic: keywords
subject: Zero-carbon framework
  topic: keywords
subject: Climate adaptation
  topic: keywords
subject: Ecological Modernization Theory
  topic: keywords
creator: Abdillah
creator: Ahmad
creator: Muchriady Muchran
rights: Copyright (c) 2026 Abdillah, Ahmad, Muchriady Muchran https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
starting page: 49
ending page: 70
doi: 10.32332/multazam.v6i1.13043

PRICING AND SERVICE PERSONNEL (PEOPLE) IN SHAPING PUBLIC INTENTION TO USE HAJJ SAVINGS AT BANK SYARIAH INDONESIA
type: item
description: Hajj savings are an important financial instrument for Indonesian Muslims in preparing for the Hajj pilgrimage. This study examines the influence of the 7P marketing mix, namely product, price, place, promotion, people, process, and physical evidence, on public intention to use Hajj savings at Bank Syariah Indonesia (BSI). A quantitative approach was employed using a cross-sectional survey involving 97 respondents from Sembukan Village, Wonogiri Regency and Central Java. Data were analyzed through multiple linear regression after validity, reliability and classical assumption tests. The results indicate that price and people have significant positive effects on public intention to use Hajj savings. Price produced a regression coefficient of 0.279 (p = 0.004), while people produced a coefficient of 0.352 (p = 0.009). Simultaneously, all variables explained 65.5% of the variance (F = 28.229, p < 0.001, Adjusted R² = 0.655). In contrast, product, place, promotion, process and physical evidence showed no significant partial effects. The findings suggest that fair pricing and quality service personnel play important roles in strengthening customer trust and encouraging the adoption of Hajj savings at Bank Syariah Indonesia.
subject: Articles
  topic: section
subject: Hajj Savings
  topic: keywords
subject: Bank Syariah Indonesia
  topic: keywords
subject: 7P Marketing Mix
  topic: keywords
subject: Islamic Banking
  topic: keywords
subject: Intention
  topic: keywords
creator: Andan Sindia Putri
creator: Budi Sukardi
rights: Copyright (c) 2026 Andan Sindia Putri, Budi Sukardi https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
starting page: 80
ending page: 95
doi: 10.32332/multazam.v6i1.13145

OPTIMIZING HEALTH SERVICE MANAGEMENT IN UMRAH TOUR OPERATORS: A RETROSPECTIVE ANALYSIS
type: item
description: Private Umrah tour operators (PPIU) rarely utilize morbidity data for health service management. This retrospective descriptive study analyzes 783 medical consultations from a PPIU between October 2024 and February 2025 to optimize health logistics and operational strategies. The analysis reveals that morbidity is dominated by acute respiratory infections (38.4%) and musculoskeletal disorders (28.1%), followed by hypertension/cardiovascular issues (10.2%), gastrointestinal disorders (8.5%), and dermatitis (5.8%). A distinct seasonal peak occurred during the winter months (December–January). Furthermore, elderly pilgrims (>60 years) demonstrated a significantly higher risk of fatigue-induced hypertension. These findings emphasize that Umrah health needs are highly predictable. The study concludes that PPIUs must shift from reactive care to proactive, data-driven health logistics. This involves integrating internal morbidity surveillance into pharmaceutical forecasting, adjusting medical supplies seasonally, and implementing targeted preventive programs for high-risk groups. Training tour leaders to manage pilgrim fatigue is identified as a critical operational strategy to enhance logistical efficiency, pilgrim safety, and service competitiveness.
subject: Articles
  topic: section
subject: Mass Gathering Medicine
  topic: keywords
subject: Pilgrim Health
  topic: keywords
subject: Umrah
  topic: keywords
subject: Health Service Management
  topic: keywords
creator: Yaltafit Abror Jeem
creator: Muhammad Kharisma
creator: Yayuk Fathonah
creator: Arif Budi Santoso
creator: Wahyu Agung Sudrajat
rights: Copyright (c) 2026 Yaltafit Abror Jeem, Muhammad Kharisma, Yayuk Fathonah, Arif Budi Santoso, Wahyu Agung Sudrajat https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
starting page: 71
ending page: 79
doi: 10.32332/multazam.v6i1.13092

THE ADOPTION OF VIRTUAL HAJJ INNOVATION IN THE FUTURE: POTENTIALS AND CHALLENGES
type: item
description: Virtual Hajj represents a form of religious innovation arising from the integration of virtual reality (VR) technology into discourse on Hajj rituals. While prior studies have examined Virtual Hajj from technological, educational, or normative Islamic legal perspectives, limited attention has been given to its diffusion as a socio-religious innovation shaped by communication processes, religious authority, and jurisprudential norms. This study offers a conceptual and analytical prediction, rather than an empirical measurement, of the potential adoption or rejection of Virtual Hajj using Everett M. Rogers’ Innovation Diffusion Theory. Employing a qualitative literature-based approach, the study analyzes academic publications, authoritative Islamic legal opinions, and selected contextual media sources through the Miles and Huberman analytical framework. The findings indicate that the diffusion of Virtual Hajj depends on the interaction between perceived relative advantages and compatibility with Islamic normative frameworks governing ritual validity, as mediated by religious authority. The study proposes two trajectories: acceptance as a supplementary medium for ritual education or discontinuance if perceived as incompatible with established legal and ethical norms. These findings contribute to Islamic jurisprudential discourse and future Hajj policy considerations.
subject: Articles
  topic: section
subject: Virtual Hajj
  topic: keywords
subject: Innovation Diffusion Theory
  topic: keywords
subject: Islamic Jurisprudence
  topic: keywords
subject: Religious Authority
  topic: keywords
subject: Technology-Based Religious Innovation
  topic: keywords
creator: Zella Famellia
creator: Najahan Musyafak
creator: Nadiatus Salama
rights: Copyright (c) 2026 Zella Famellia, Najahan Musyafak, Nadiatus Salama https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
starting page: 32
ending page: 48
doi: 10.32332/multazam.v6i1.11708

MAQASID SYARIAH ANALYSIS OF INDONESIA’S 2025 HAJJ COST POLICY
type: item
description: This study analyzes Presidential Decree Number 6 of 2025 concerning the Cost of Organizing the Hajj (BPIH) for 1446 H/2025 AD, which establishes a new Hajj cost structure based on Hajj Travel Costs and Benefit Value. The study employs a normative legal approach using three methods: a statute approach to examine Presidential Decree No. 6/2025 and related regulations, a comparative approach to compare Indonesia’s Hajj cost policy with those of other countries, and a fiqh approach to evaluate its conformity with the principles of maslahah (public benefit) and the prevention of mafsadat (harm). Data were collected through a literature review of relevant books, journals, fatwas, and legal documents. The findings indicate that although the 2025 Hajj cost policy aims to promote public benefit, its implementation has not fully reflected the fiqh principle of Tasharruf al-Imam 'ala al-Ra'iyyah Manuthun bi al-Maslahah. The imbalance between achieving benefits and preventing adverse impacts, particularly the financial burden on lower-income prospective pilgrims, limits the realization of maqasid al-shariah. Consequently, the policy has not optimally fulfilled the principles of justice (al-'adl) and protection of wealth (hifzh al-mal). The study recommends improving future Hajj cost policies through a better balance between maslahah and mafsadat, with public participation.
subject: Articles
  topic: section
subject: BPIH (Cost of Organizing Hajj)
  topic: keywords
subject: Benefits
  topic: keywords
subject: Fiqh Rules
  topic: keywords
subject: Tasharruf al-Imam
  topic: keywords
subject: Public Policy
  topic: keywords
subject: Islamic Public Policy
  topic: keywords
subject: Maqasid Economics
  topic: keywords
creator: Nur Azizah
creator: Adamu Abubakar Muhammad
rights: Copyright (c) 2026 Nur Azizah, Adamu Abubakar Muhammad https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
starting page: 18
ending page: 31
doi: 10.32332/multazam.v6i1.10712

ACCOUNTABILITY PRACTICES OF SPECIAL HAJJ AGENCIES: A STUDY USING STEWART’S LADDER
type: item
description: This study examines the accountability practices of Special Hajj Organizers (PIHK) in Yogyakarta Province using Stewart’s (1984) accountability ladder, which includes five levels: honesty and legality, process, performance, program, and policy accountability. A qualitative approach was used, with data collected through interviews and documents related to PIHK accountability. The study involved five key informants consisting of PIHK leaders, finance staff, and pilgrims from PT Citra Wisata Dunia and PT Al Anshor Madinah Barokah. The findings show strong accountability practices at the levels of honesty and legality, process, performance, and program accountability. However, policy accountability appears weak due to the lack of triangulable sources and data. This study is the first to investigate accountability in the special Hajj services managed by travel agencies. Previous studies have focused on accountability in religious organizations, overlooking accountability in religious rituals that require economic information, such as the Hajj pilgrimage.
subject: Articles
  topic: section
subject: accountability
  topic: keywords
subject: pilgrimage
  topic: keywords
subject: religious organizations
  topic: keywords
creator: Ellis Annisa
creator: Aprilia Beta Suandi
rights: Copyright (c) 2026 Ellis Annisa, Aprilia Beta Suandi https://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-05
publication date: 2026-01-05
starting page: 142
ending page: 159
doi: 10.32332/tgqr3233

SERVICE MANAGEMENT STRATEGY AND UMRAH SERVICE QUALITY AS DRIVERS OF PILGRIM SATISFACTIONAT PT. DARUL ARQAM PROBOLINGGO
type: item
description: This study examines the service management strategies of PT. Darul Arqam Travel and Tour Kraksaan Probolinggo in enhancing Umrah pilgrims’ satisfaction. Using a qualitative phenomenological approach, data were obtained through observation, interviews, and documentation. The findings indicate that PT. Darul Arqam improves service quality through employee recruitment and training, transparent communication, continuous supervision, and responsive customer service. Despite being a new company, it has successfully built trust and loyalty among pilgrims. Challenges remain, including limited resources, operational complexity, and managing expectations. Strengthening training programs, improving complaint handling, and utilizing digital technology are recommended. Effective service management strategies are essential for improving service quality and increasing pilgrim satisfaction.
subject: Articles
  topic: section
subject: Service Management
  topic: keywords
subject: Service Quality
  topic: keywords
subject: Pilgrim Satisfaction
  topic: keywords
subject: Umrah
  topic: keywords
subject: PT. Darul Arqam
  topic: keywords
creator: Zainur Ridho
creator: Layli Rohmatillah
creator: Filda Nuriah A’yun
rights: Copyright (c) 2025 Zainur Ridho, Layli Rohmatillah, Filda Nuriah A’yun https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-08
publication date: 2025-12-08
starting page: 126
ending page: 141
doi: 10.32332/multazam.v5i2.11459

USER BEHAVIOR IN THE HAJI PINTAR APPLICATION USING THE TECHNOLOGY ACCEPTANCE MODEL APPROACH
type: item
description: This study aims to analyze the factors influencing the acceptance of the Haji Pintar application by users or prospective pilgrims using the technology acceptance model, which consists of three variables, namely intention to use, perceived usefulness, and perceived ease of use. This study adopts a quantitative approach. The target population comprises users of the Haji Pintar application, with sample data collected via online questionnaires distributed using an accidental sampling method, a type of non-probability sampling. The collected data will be processed through using the SmartPLS software. The results show that two of the three proposed hypotheses received support at a significance level 0.05. Specifically, it was determined that perceived ease of use positively and significantly influences perceived usefulness and the intention to use. At the same time, one hypothesis was rejected, indicating that perceived usefulness does not significantly affect the intention to use. Overall, Haji Pintar app users consider the application easy to use, which may increase their desire to use it again. However, the application has not yet provided significant usefulness, which may be a consideration for further development and improvement of the Haji Pintar application.
subject: Articles
  topic: section
subject: Haji Pintar Application
  topic: keywords
subject: TAM
  topic: keywords
subject: Acceptance Technology
  topic: keywords
creator: Miftahul Hadi
creator: Rachma Aprilia
creator: Erny Arianty
creator: Muhamad Harestya Darmawan
rights: Copyright (c) 2025 Miftahul Hadi, Rachma Aprilia, Erny Arianty, Muhamad Harestya Darmawan https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-08
publication date: 2025-12-08
starting page: 104
ending page: 125
doi: 10.32332/multazam.v5i2.11377

SWOT ANALYSIS IN DETERMINING UMRAH WORSHIP SERVICE STRATEGY AT PT. DARUL ARQAM
type: item
description: This study employs a SWOT analysis to evaluate the strategic positioning of PT. Darul Arqam, an Umrah travel agency operating since June 2023 in Kraksaan, Probolinggo. Utilizing a qualitative descriptive approach, primary data were gathered through in-depth interviews, field observations, and internal documentation. Key findings highlight strengths in quality manasik guidance, adequate facilities, and responsive management, while weaknesses include limited operational scale and product diversification. Opportunities arise from growing demand for Umrah plus halal tourism and airline partnerships, countered by threats from industry competition, regulatory changes, and price fluctuations. The SWOT matrix and Cartesian diagram inform four strategies: SO (expanding Umrah plus tour packages), WO (enhancing human resources and digital promotion), ST (improving operational procedures for regulatory compliance), and WT (strengthening internal efficiency and service diversification). These findings offer actionable recommendations to enhance PT. Darul Arqam’s competitiveness and service quality.
subject: Articles
  topic: section
subject: SWOT Analysis
  topic: keywords
subject: Service Strategy
  topic: keywords
subject: Quality of Service
  topic: keywords
creator: Erin Nur Putriani
creator: Wicha Dewi Rahayu
creator: Inayah Rahma Kamila
rights: Copyright (c) 2025 Erin Nur Putriani, Inayah Rahma Kamila https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-08
publication date: 2025-12-08
starting page: 93
ending page: 103
doi: 10.32332/multazam.v5i2.11356

THE BACKPACKER UMRAH PHENOMENON IN THE DIGITAL ERA: IMPACT ON PILGRIMS' SPIRITUALITY AND THE TRAVEL INDUSTRY
type: item
description: This study aims to analyze the phenomenon of backpacker umrah, which has gained popularity in the digital era, focusing on its opportunities, challenges, and impact on pilgrims' spirituality and the umrah travel business. Backpacker umrah allows pilgrims to organize their journeys independently using digital technology, such as ticket booking applications, accommodations, and worship information platforms. Employing a qualitative approach based on interviews and literature studies, the results indicate that umrah travel agencies can capitalize on these opportunities by developing strategies such as customized digital services, collaboration with backpacker communities, and offering more flexible umrah packages. Additionally, the study finds that technology has a dual impact on pilgrims' spirituality. On one hand, technology facilitates the implementation of worship; on the other hand, excessive reliance on technology can diminish the solemnity and spiritual meaning of the rituals. Therefore, it is crucial for pilgrims to maintain a balance between technology use and the essence of worship. This study provides valuable insights for the umrah travel industry in adapting to digital transformation while strengthening the spiritual dimensions of worship in the modern era.
subject: Articles
  topic: section
subject: Backpacker Umrah
  topic: keywords
subject: SWOT Analysis
  topic: keywords
subject: Travel Business Impact
  topic: keywords
creator: Al Kahfi
creator: Emi Puspita Dewi
creator: Mohamed Esse Mohamoud
rights: Copyright (c) 2025 Al Kahfi, Emi Puspita Dewi, Mohamed Esse Mohamoud https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-04
publication date: 2025-07-04
starting page: 62
ending page: 78
doi: 10.32332/multazam.v5i1.10129

THE STRATEGIC ROLE OF THE MINISTRY OF RELIGION IN MANAGING HAJJ IN THE ERA OF MINISTER NASARUDDIN UMAR
type: item
description: This study aims to analyze the role of the Indonesian Minister of Religious Affairs, Prof. Dr. KH. Nasaruddin Umar, in managing the Hajj pilgrimage in Indonesia. Using a qualitative approach, data were collected through literature review, documentation, and observation. The literature review includes an analysis of official documents such as ministerial regulations and annual reports from the Ministry of Religious Affairs, while the documentation involves gathering archives related to Hajj policies implemented during his tenure. Observations were conducted on Hajj operations and activities organized by the Ministry of Religious Affairs. The study's findings reveal that Prof. Dr. KH. Nasaruddin Umar played a strategic role in formulating policies that improved the quality of Hajj management and provided better protection and services for pilgrims. This research also identifies various challenges faced during the implementation of these policies, including logistical issues and inter-agency coordination. These findings are expected to provide recommendations for improving Hajj management in the future and enhance understanding of the Minister’s contributions in the context of Hajj in Indonesia.
subject: Articles
  topic: section
subject: Hajj organizational innovation
  topic: keywords
subject: Hajj management
  topic: keywords
subject: Hajj services
  topic: keywords
creator: Siswoyo Aris Munandar
creator: M Fahrurrozi
rights: Copyright (c) 2025 Siswoyo Aris Munandar, M Fahrurrozi https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 29
ending page: 45
doi: 10.32332/multazam.v5i1.10093

HAJJ THROUGH THE SUFI LENS: THE ROLES OF IDRISIYYAH TOUR & TRAVEL AND ITS IMPACT TO THE SOCIETY
type: item
description: This study is motivated by the persistent stereotype that Sufism and its followers are withdrawn from worldly affairs and passive in socio-economic engagement. Such perceptions are further reinforced when associated with the pilgrimage of Hajj, often viewed as the pinnacle of individual spirituality. The purpose of this research is to explore how modern Sufi practices, particularly in the context of Hajj, actively promote social movements and engagement in the digital economy. The study employs a descriptive qualitative approach using literature analysis and case studies of Sufi communities that integrate spiritual values with digital economic initiatives and community empowerment, especially in relation to Hajj-related activities. The theoretical framework is based on social movement theory and spiritual economy, focusing on the transformation of Sufis’ roles in contemporary society. The findings reveal that certain Sufi communities are actively developing digital economic ecosystems that support the Hajj, such as sharia-based crowdfunding platforms, spiritually inspired micro-enterprises, and productive zakat and waqf initiatives. These activities demonstrate that Sufis are no longer confined to an exclusive ascetic lifestyle but are evolving into progressive socio-economic actors. The study concludes that contemporary Sufism, through the integration of spiritual values and modern socio-economic practices, successfully challenges ascetic stereotypes and affirms its relevance in the context of Hajj and inclusive community development.
subject: Articles
  topic: section
subject: Hajj & pilgrimism
  topic: keywords
subject: Idrisyiah tarekat
  topic: keywords
subject: Social Sufism
  topic: keywords
creator: Mursalat Mursalat
creator: Muhammad Asy'ari
rights: Copyright (c) 2025 Mursalat Mursalat, Muhammad Asy'ari https://creativecommons.org/licenses/by-sa/4.0
date: 2025-07-02
publication date: 2025-07-02
starting page: 46
ending page: 61
doi: 10.32332/multazam.v5i1.10115

ANALYSIS OF SOCIAL MEDIA UTILIZATION IN THE DIGITAL MARKETING OF UMRAH PRODUCTS AT PT ATHALAH SAFAR INTERNASIONAL METRO CITY
type: item
description: The influence of social media on economic activities has grown significantly, making it an essential marketing tool for modern businesses. PT Athalah Safar Internasional is a travel agency that actively promotes its Umrah products through social media platforms, including Instagram, Facebook, TikTok, and WhatsApp. Considering the importance of digital marketing and increasing competition, the company needs effective strategies to attract prospective pilgrims. This study aims to analyze the use of social media in promoting Umrah products at PT Athalah Safar Internasional Metro City using SWOT analysis. The research employed a descriptive qualitative approach, with data collected through interviews and documentation. The findings show that the company’s strengths include effective social media management, collaboration with influencers and strategic partners, and a strategic location. However, limited human resources and inadequate infrastructure remain weaknesses. Opportunities arise from growing public interest in Umrah and the development of digital technology for marketing activities. In addition, intense competition, fake social media accounts and data security issues pose potential threats. As a result, the company should improve employee training, strengthen supporting infrastructure and expand its social media reach to enhance service quality and competitiveness.
subject: Articles
  topic: section
subject: Social Media
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: SWOT Analysis
  topic: keywords
subject: Umrah
  topic: keywords
subject: Umrah Product Marketing
  topic: keywords
creator: Nurni Fitriyana
creator: Primadatu Deswara
rights: Copyright (c) 2026 Nurni Fitriyana , Primadatu Deswara https://creativecommons.org/licenses/by-sa/4.0
date: 2026-06-08
publication date: 2026-06-08
starting page: 1
ending page: 17
doi: 10.32332/multazam.v6i1.10006

HAJJ AND UMRAH AS A MEDIUM FOR MORAL EDUCATION IN ADDRESSING NARCISSISTIC TENDENCIES IN THE MODERN ERA
type: item
description: In the modern era, the phenomenon of narcissistic tendencies has increasingly permeated the performance of Hajj and Umrah, obscuring the purpose of spirituality and replacing it with more secular motives. This raises concerns about the quality of moral education provided by the pilgrimage. The article aims to investigate the emerging phenomenon of narcissistic tendencies among Hajj and Umrah pilgrims, examining the underlying factors that drive such behavior and exploring effective strategies to address these challenges while preserving the spiritual essence of the pilgrimage. This study employed a qualitative research approach, utilizing in-depth interviews and direct participant observation to comprehensively explore the manifestations of narcissistic behaviors among Hajj and Umrah participants. Data analysis techniques using the Milles and Huberman models. The findings show that factors such as social pressure, the drive for social recognition, and the influence of social media play a significant role in encouraging narcissistic tendencies behavior among Hajj and Umrah pilgrims. However, it was also found that a holistic moral education approach by KBIHU Al-Multazam Waymili, including fostering spiritual values, providing moral material, personal counseling, strengthening habituation, being wise in using social media, and cultivating simplicity and self-reflection, can mitigate the negative impact of this phenomenon. In conclusion, the phenomenon of narcissistic tendencies in the Hajj and Umrah is a real challenge to maintain the values of spirituality and morality. However, this phenomenon can be overcome with the right moral education approach at the individual and community levels. Hajj and Umrah can remain strong mediums for moral education.
subject: Articles
  topic: section
subject: Moral Education
  topic: keywords
subject: Hajj and Umrah
  topic: keywords
subject: Narcissistic Tendencies
  topic: keywords
creator: Uswatun Hasanah
creator: Uswatun Khasanah
creator: Zaki Faddad Syarif Zain
rights: Copyright (c) 2025 Uswatun Hasanah, Uswatun Khasanah, Zaki Faddad Syarif Zain https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-16
publication date: 2025-06-16
starting page: 1
ending page: 11
doi: 10.32332/multazam.v5i1.9858

ANALYSIS OF HAJJ SERVICES FOR THE ELDERLY IN BENGKULU CITY
type: item
description: This study aims to analyze the implementation of elderly-friendly Hajj services in Bengkulu City, Indonesia, where in 2023, out of 1,636 prospective pilgrims, 780 (48%) of them are elderly, of which 312 are from Bengkulu City. This research uses a qualitative descriptive method using Zeithaml's service quality framework which includes five dimensions namely tangible, reliability, responsiveness, assurance, and empathy. Data were collected through observation, interviews, and document analysis with eight key informants selected by purposive sampling, namely six elderly pilgrims from the 2023 Hajj season and two Hajj officers from Bengkulu City. This research uses content analysis through the stages of reduction, presentation, and conclusion. The research findings show that while the accommodation facilities are generally adequate with features such as proper toilet seats and regular maintenance, they still face challenges with the limited availability of toilets suitable for the elderly. The reliability dimension showed strength through the implementation of a comprehensive staff training program and 24-hour support. However, the empathy dimension shows glaring gaps, especially in terms of the lack of staff initiative in providing personalized attention to elderly congregants, except in high-risk cases. The study concludes that while the framework for elderly-friendly Hajj services is in place, its implementation requires better integration of service quality principles, especially in the areas of physical infrastructure and empathic service provision. Key recommendations include improving the accessibility of public facilities through coordination with Saudi Arabian authorities and the establishment of special elderly service teams at the central, provincial, and district/city levels.
subject: Articles
  topic: section
subject: Public Services
  topic: keywords
subject: Elderly
  topic: keywords
subject: Hajj
  topic: keywords
subject: Older People Policy
  topic: keywords
creator: Syifaul Jannah
creator: Abdul Aziz Zulhakim
creator: Adityo Pratikno Ramadhan
rights: Copyright (c) 2025 Syifaul Jannah, Abdul Aziz Zulhakim, Adityo Pratikno Ramadhan https://creativecommons.org/licenses/by-sa/4.0
date: 2025-06-16
publication date: 2025-06-16
starting page: 12
ending page: 28
doi: 10.32332/multazam.v5i1.9747

A SYSTEMATIC LITERATURE REVIEW ON THE DETERMINANTS OF UMRAH PILGRIMS’ SATISFACTION
type: item
description: The objective of this study is to explore the available research that discusses the conditions and perspectives surrounding Umrah pilgrims’ satisfaction, find out what factors affect the satisfaction of Umrah pilgrims in using travel services published on Google Scholar, and create a conceptual model related to what factors affect the satisfaction of Umrah pilgrims. The study employs secondary data consisting of research articles related to the satisfaction of Umrah pilgrims. The research adopts a descriptive qualitative methodology combined with the PRISMA analytical framework for systematic reviews. The results demonstrate that the highest number of relevant publications appeared in 2023, totaling three scientific studies. Factors that determine congregation satisfaction include six variables: service quality, trust, facilities, pricing, price and promotion.
subject: Articles
  topic: section
subject: Jamaah Staisfaction
  topic: keywords
subject: Umrah
  topic: keywords
subject: Umroh
  topic: keywords
subject: SLR
  topic: keywords
creator: Salsabillah
creator: Luqman Hakim Handoko
rights: Copyright (c) 2025 Salsabillah, Luqman Hakim Handoko https://creativecommons.org/licenses/by-sa/4.0
date: 2025-12-08
publication date: 2025-12-08
starting page: 79
ending page: 92
doi: 10.32332/multazam.v5i2.9745

HEALTH PROBLEMS OF PROSPECTIVE HAJJ PILGRIMS IN METRO CITY IN 2024
type: item
description: Health during the Hajj pilgrimage is very important. Most Hajj pilgrims in Indonesia have high health risks. The purpose of the Hajj pilgrim health examination is to identify the health risk factors of Hajj pilgrims that can cause health problems while they are worshiping in the holy land. By knowing these health risk factors, control can be carried out from when the Hajj pilgrims are in their homeland until during the Hajj pilgrimage in the holy land. This descriptive study uses observation, interviews, and documentation. The Regulation of the Minister of Health (Permenkes) Number 15 of 2016 regulates the health istithaah of Hajj pilgrims, which is the main requirement for the departure of Hajj pilgrims. High-risk Hajj pilgrims are defined as Hajj pilgrims who have health conditions that epidemiologically have the potential to experience health problems. Anticipation of high-risk prospective hajj pilgrims considers that the health capability (Istithaah) of prospective hajj pilgrims is tightened to reduce the negative impact on pilgrims who are included in the high-risk category. The percentage of prospective hajj pilgrims with heart disease, lungs, mental health, diabetes, and hypertension reaches 67%.
subject: Articles
  topic: section
subject: health
  topic: keywords
subject: hajj
  topic: keywords
subject: hajj health
  topic: keywords
creator: Suci Alifia
creator: Primadatu Deswara
rights: Copyright (c) 2024 Suci Alifia, Primadatu Deswara https://creativecommons.org/licenses/by-sa/4.0
date: 2024-12-23
publication date: 2024-12-23
starting page: 200
ending page: 208
doi: 10.32332/multazam.v4i2.9744

THE SOCIAL STATUS OF HAJJ IN RURAL LAMPUNG
type: item
description: This study examines the impact of performing the Hajj pilgrimage on an individual's social status in rural Lampung communities. The aim of this research is to analyze how the titles 'Haji' or 'Hajjah' influence social standing, religious leadership roles, and their relation to economic capacity. The research methods used are observation and interviews. The findings show that individuals who have completed the Hajj experience a significant rise in social status. The title "Haji" or "Hajjah" attached to their names adds prestige and respect within the community. Moreover, they are often entrusted with leading religious and social events and assume important roles in local religious leadership. The social status of Hajj is also reflected in changes in clothing style and other physical symbols, indicating a stronger religious commitment. The ability to perform Hajj is often associated with good economic standing, further reinforcing the positive perception of their financial status. Overall, the Hajj not only elevates social status but also fosters an increase in religious education within rural Lampung communities.
subject: Articles
  topic: section
subject: Social Status
  topic: keywords
subject: Hajj
  topic: keywords
subject: Rural Lampung Communities
  topic: keywords
creator: Amilia Lestari
creator: Mohamad Imam Kamaludin
creator: Fery Wijayanto
rights: Copyright (c) 2024 Amilia Lestari, Mohamad Imam Kamaludin, Fery Wijayanto https://creativecommons.org/licenses/by-sa/4.0
date: 2024-10-07
publication date: 2024-10-07
starting page: 155
ending page: 171
doi: 10.32332/multazam.v4i2.9436

ANALYSIS OF THE LEGAL RELATIONSHIP BETWEEN PROSPECTIVE UMRAH PILGRIMS AND UMRAH TRAVEL IN LANGSA CITY
type: item
description: The Umrah Travel Business Practice in Indonesia is increasingly developing, promoted by distributing brochures, banners, billboards, and meetings with religious figures to invite the public to become prospective pilgrims. This study aims to analyze the Umrah travel business practice in Langsa City and analyze how the relationship between the travel party and prospective Umrah pilgrims and how the legal impact is. This study contributes to educating the public to avoid fraud and legal protection efforts for prospective Umrah pilgrims. This study was conducted with a qualitative approach that collected data through interviews with the travel party, the Ministry of Religion of Langsa City and Umrah pilgrims, both those who have performed Umrah and those who have not. Secondary data in the form of primary legal materials, government regulations and fatwas related to the Umrah travel business. The results of the study show that the legal relationship between Travel and prospective Umrah pilgrims in Langsa City is formed through down payment or settlement of Umrah costs offered by the travel agency. The legal relationship between the Umrah Travel Organizer and prospective pilgrims is still weak because there is no written agreement. The implications of this legal relationship have the potential for criminal acts if the Umrah Travel Agency intentionally causes the failure of departure, abandonment or failure of the return of Umrah Pilgrims, as regulated in Law Number 8 of 2019 concerning the implementation of the Umrah pilgrimage.
subject: Articles
  topic: section
subject: Umrah Pilgrims
  topic: keywords
subject: Legal Relations
  topic: keywords
subject: Umrah Travel
  topic: keywords
creator: Muhammad Dayyan
creator: Teuku Ari
creator: Muzakkir
rights: Copyright (c) 2024 Muhammad Dayyan, Teuku Ari, Muzakkir https://creativecommons.org/licenses/by-sa/4.0
date: 2024-10-07
publication date: 2024-10-07
starting page: 184
ending page: 199
doi: 10.32332/multazam.v4i2.9425

ANALISIS BAURAN PEMASARAN PADA RUMAH MANASIK HIJRAH MUSLIM CENTER PAYAKUMBUH
type: item
description: It is very important for pilgrims to explore and study the science of rituals before carrying out the Hajj or Umrah. At Rumah Manasik Hijrah Muslim Center (HMC) Payakumbuh there were fluctuations and targets were not achieved. Therefore, the research aims to analyze the implementation of the marketing mix carried out by Rumah Manasik HMC Payakumbuh which has not been carried out optimally, because it is still. This type of research includes field research using qualitative descriptive methods. The author chose a qualitative method using interviews and observations. This research uses 8 informants who will be interviewed, namely leaders, employees and several congregation members who took part in the manasik study at Rumah Manasik HMC Payakumbuh. The results of the research obtained are that the officers and sections of the manasik organizers at Rumah Manasik HMC Payakumbuh have implemented good 7P marketing, namely Product, price, promotion, place, people, physical evidence, and process. All forms of products provided by Rumah Manasik HMC Payakumbuh are certainly more affordable and will be able to help the congregation in worshiping while in the holy land. Using various methods for preaching, whether using print media, digital electronics and social media can certainly attract the interest of the congregation. Currently, the most effective marketing method carried out by Rumah Manasik HMC Payakumbuh is by conveying messages by word of mouth.
subject: Articles
  topic: section
subject: Analysis
  topic: keywords
subject: Marketing Mix
  topic: keywords
subject: Hajj and Umrah Manasik
  topic: keywords
creator: Syarif Hidayatullah
creator: Habibatur Ridhah
rights: Copyright (c) 2024 Syarif Hidayatullah, Habibatur Ridhah
date: 2024-08-13
publication date: 2024-08-13
starting page: 83
ending page: 94
doi: 10.32332/multazam.v4i1.8832

ANALISIS KEBUTUHAN LULUSAN PERSPEKTIF STAKEHOLDER (STUDI KINERJA MAHASISWA PPL MANAJEMEN HAJI DAN UMROH)
type: item
description: This research aims to analyze the needs of graduates of the Hajj and Umrah Management Study Program FEBI IAIN Metro Stakeholder Perspective (Performance Study of PPL Students in Hajj and Umrah Management). This research is a qualitative descriptive study. This type of research is field research. Primary primary data sources are FEBI IAIN Metro leaders, PPL students and stakeholder. Secondary data sources in this research are the IAIN Metro MHU Study Program profile, literature on needs analysis, documentation and research questionnaires. The results of this research state that 28.6% of stakeholder feel very satisfied, 42.9% rate them satisfied and 28.6% rate them quite satisfied with student performance, but there are several things that need to be improved, namely that learning must be adapted to world needs. work in general, learning activities that focus on character building and speaking skills (oral communication in English and Arabic in management and practical contexts). In addition, the lack of experts in the field of Hajj and Umrah can create a challenge as well as an opportunity for the Study Program to prepare graduates according to the needs of Hajj and Umrah stakeholder. The needs of graduates required by stakeholder in general must meet knowledge needs, professional needs, social needs, industrial needs and the needs of future generations (scientific vision aspect), always ready to serve from the heart in all conditions, and able to work well to improve the quality of service to the community or to prospective Hajj pilgrims. Furthermore, graduates of the Hajj and Umrah Management Study Program are also needed in the tourism sector and become skilled diplomats to bridge communication between countries.
subject: Articles
  topic: section
subject: Needs Analysis
  topic: keywords
subject: Students
  topic: keywords
subject: Stakeholder
  topic: keywords
creator: Alva Yenica Nandavita
creator: Suci Hayati
creator: Nurul Mahmudah
creator: Ikbal Syahbana
creator: Annisa Ambar Weni
rights: Copyright (c) 2024 Alva Yenica Nandavita, Suci Hayati, Nurul Mahmudah, Ikbal Syahbana, Annisa Ambar Weni
date: 2024-08-13
publication date: 2024-08-13
starting page: 66
ending page: 82
doi: 10.32332/multazam.v4i1.9262

INTEGRASI TEORI SISTEM KELUARGA SALVADOR MINUCHIN TERHADAP POTENSI IBADAH HAJI SEBAGAI PONDASI KEHARMONISAN RUMAH TANGGA
type: item
description: This study examines the significance of the Hajj pilgrimage on the spiritual life and domestic life of Muslims. Utilizing qualitative research with an extensive literature review based on reliable data sources, including books, journals, and verified websites, it features an in-depth analysis grounded in Salvador Minuchin’s Family Systems Theory. This theory emphasizes a system in which interactions and relationship structures among family members impact individual behaviour and the overall psychological health of the family. The findings indicate that the Hajj pilgrimage is a continuation of a long tradition predating Prophet Muhammad, emphasizing its role as a manifestation of submission to Allah and a communal expression of gratitude, thereby forming an integral part of the fifth pillar of Islam. On another note, the Hajj also catalyzes strengthening family ties and facilitates both personal and communal spiritual rejuvenation. It is evidenced by how the Hajj contributes to enhancing family harmony, reaffirming Islamic values such as compassion and loyalty, aiding in conflict resolution, and fostering simplicity and tolerance. In relation to Minuchin’s theory, this study illustrates how shared experiences of the Hajj can lead to the restructuring of family roles and improved interpersonal relationships, thereby promoting family cohesion. Therefore, this research identifies that the Hajj extends beyond its religious obligations, functioning as a profound investment in family stability and harmony. The study offers new insights into how the Hajj can be leveraged to support harmony and stability in Muslim family life, suggesting policies and practices that can maximize the spiritual and relational benefits of the pilgrimage.
subject: Articles
  topic: section
subject: Family System
  topic: keywords
subject: Salvador Minuchin
  topic: keywords
subject: Hajj
  topic: keywords
subject: Family
  topic: keywords
creator: M Rafli Kurniawan
creator: Arif Sugitanata
creator: Siti Aminah
rights: Copyright (c) 2024 M. Rafli Kurniawan, Arif Sugitanata, Siti Aminah
date: 2024-08-13
publication date: 2024-08-13
starting page: 52
ending page: 65
doi: 10.32332/multazam.v4i1.9350

NAVIGASI ETIKA EKONOMI HAJI: ANALISIS PERSPEKTIF IMAM SYAFI’I DAN IMAM MALIK TERHADAP KONSEP ISTIHTA’AH
type: item
description: The Hajj pilgrimage is a human benchmark for the perfection of the pillars of Islam. Many people can afford the initial payment, but are unable to pay it off when the time comes. The aim of the research seeks to provide a comprehensive picture of Imam Syafi'i and Imam Malik's views on the concept of economic istithaah in the context of the Hajj pilgrimage, as well as to understand the practical implications of their views in the lives of Muslim communities. This research is library research which uses written data sources in the form of primary and secondary sources. The results of this research show that the istithaah offered by Imam Syafi'i actually provides motivation for other people, by providing mushin to help pay off their Hajj needs. Meanwhile, Imam Malik's opinion is that if he is not financially capable even though he has a muhsin who helps him then he is not obliged to perform Hajj. Because the characteristics of isthithaah offered by Imam Malik are his own doctrine, different from Imam Syafi'i who allows it from other people.
subject: Articles
  topic: section
subject: Economy
  topic: keywords
subject: Hajj
  topic: keywords
subject: Istithaah
  topic: keywords
creator: Nur Azizah Azizah
creator: Nurul Husna
rights: Copyright (c) 2024 Nur ‘Azizah, Nurul Husna
date: 2024-08-13
publication date: 2024-08-13
starting page: 41
ending page: 51
doi: 10.32332/multazam.v4i1.9210

THE INFLUENCE OF CUSTOMER TRUST AND DECISION MAKING FROM CONSUMER TESTIMONIALS USING GONTOR'S HAJJ AND UMROH SERVICES IN THE MANAGEMENT REVIEW OF HAJJ AND UMROH GIRO
type: item
description: The study of consumer decisions in choosing KBIHU services is essential, considering the high need for Muslims to perform Hajj in Indonesia. Data from the 2024 population census notes that Indonesia's population reaches 281.64 million people, while the Hajj quota is limited. Although there are various Hajj and Umrah service bureaus, consumers need to be careful because of the rampant cases of fraud and illegal acts in this sector in Indonesia. Safety and trust are key factors that must be considered before consumers choose Hajj and Umrah service bureaus in their area. Factors influencing consumer decisions involve brand, quality of service, pricing, promotion, and word-of-mouth testimonials. This study aims to examine the impact of brand trust and word of mouth testimonials on consumer decisions in choosing KBIHU Gontor services. This research approach is qualitative, involving direct surveys and analysis of data from previous scientific literature.
subject: Articles
  topic: section
subject: customer trust
  topic: keywords
subject: decision-making
  topic: keywords
subject: pilgrimage
  topic: keywords
subject: umrah
  topic: keywords
creator: Meichio Lesmana
creator: Shahibul Khairil Katsir
creator: Siti Nurma Rosmita
creator: Atha Mahdi
rights: Copyright (c) 2024 Meichio Lesmana, Shahibul Khairil Katisir, Siti Nurma Rosmitha, Atha Mahdi
date: 2024-08-13
publication date: 2024-08-13
starting page: 32
ending page: 40
doi: 10.32332/multazam.v4i1.9011

IMPROVING HEALTH MANAGEMENT FOR HAJJ AND UMRAH PILGRIMS IN INDONESIA: IMPLEMENTATION OF MINISTER OF RELIGIOUS AFFAIRS DECREE NO. 1456/2022
type: item
description: The pilgrimage journey of Hajj and Umrah is a significant moment for Muslims worldwide. However, the complexity and health risks associated with this journey demand adequate protection. Therefore, the Indonesian government through Minister of Religious Affairs Decision Number 1456 of 2022 aims to enhance the health management of Hajj and Umrah pilgrims in the Holy Land. This study aims to determine the implementation of this policy in improving health management for Hajj and Umrah pilgrims in Indonesia. The research utilizes a descriptive-analytical approach. Data were obtained through official government documents and related literature. The results of this study indicate that the implementation of the policy demonstrates that mandating businesses and workers to be registered in the national health insurance program, as well as the registration requirements for prospective Umrah and special Hajj pilgrims, have had a significant impact on improving access to healthcare services for pilgrims. Furthermore, this policy also strengthens the supervision and management of the national health insurance program through the direct involvement of the Director General of Hajj and Umrah Services in guidance and monitoring. Minister of Religious Affairs Decision Number 1456 of 2022 contributes significantly to improving health management for Hajj and Umrah pilgrims in Indonesia. By mandating the registration of active participants in the national health insurance program and enhancing oversight of its implementation, this policy helps ensure that every pilgrim receives adequate health protection during their journey and stay in the Holy Land.
subject: Articles
  topic: section
subject: Hajj and Umrah
  topic: keywords
subject: Health Management
  topic: keywords
subject: National Health Insurance
  topic: keywords
creator: Dede Al Mustaqim
rights: Copyright (c) 2024 Dede Al Mustaqim https://creativecommons.org/licenses/by-sa/4.0
date: 2024-10-07
publication date: 2024-10-07
starting page: 172
ending page: 183
doi: 10.32332/multazam.v4i2.9362

TRENDS OF HAJJ AND UMRAH ON INSTAGRAM: COMMERCIALIZATION AND SELF-REPRESENTATION
type: item
description: This article discusses the trend of Hajj and Umrah on Instagram, which is a form of expression of pilgrims on social media. The phenomenon is represented through the hajj hastag (#haji) and umrah hastag (#umrah). This research uses qualitative research methods, with a virtual ethnography approach. Data were collected through posts and comments on Instagram with #hajj and #umrah, and from literature studies. The data was then analyzed using critical discourse analysis theory. That every discourse is constructed from the identity, background, and purpose of the discourse. It was found that the expressions of Hajj and Umrah pilgrims on social media were represented with a variety of expressions and purposes. First, there are many trends in the phenomenon of Hajj and Umrah on Instagram. It is used as a means of personal and group promotion, such as travel agencies, food, and Hajj souvenirs. Second, a person's post when performing Hajj or Umrah is a form of self-expression and expression of gratitude so that social media is used to share their experiences as a form of gratitude and in order to motivate others.
subject: Articles
  topic: section
subject: Hajj umrah trends
  topic: keywords
subject: Expression
  topic: keywords
subject: Commercialization
  topic: keywords
creator: Imam Mawardi
creator: Ahmad Faisal Huda
creator: Lailatul Risqiyah
rights: Copyright (c) 2024 Imam Mawardi, Ahmad Faisal Huda; Lailatul Risqiyah https://creativecommons.org/licenses/by-sa/4.0
date: 2024-09-18
publication date: 2024-09-18
starting page: 109
ending page: 124
doi: 10.32332/multazam.v4i2.9292

INSTAGRAM CONTENT MARKETING ANALYSIS IN INCREASING UMRAH INTEREST (STUDY ON JANNAH TRAVEL ACCOUNT)
type: item
description: One marketing strategy adopted by umrah travel companies is using content on the Instagram platform. This is in response to the increasing business competition in the umrah industry, where the growing number of umrah agencies adds complexity to the market. The success of companies in winning this competition heavily relies on their ability to reach and influence the public widely through effective information dissemination. The theory used in this research is the theory of the 4 Pillars of Social Media Strategy. Data collection techniques through observation and documentation studies involve systematic and planned recording of events or phenomena. The type of observation applied in this research is non-participatory observation, which means it does not involve direct participation. Data collection techniques through documentation studies. The conclusion drawn is that the information and education content posted by the Instagram account @JannahTravel perform well, marked by a large number of likes. This practically implies as an evaluation tool and advice in creating content plans, by increasing the proportion of information and education content to enhance the interest of potential umrah pilgrims who are the audience.
subject: Articles
  topic: section
subject: 4 Pillars
  topic: keywords
subject: Intention
  topic: keywords
subject: Umrah
  topic: keywords
creator: Dinda Ayu Sieradianto
creator: Angga Ardiansyah
creator: Rahmat Bahaul Muttaqin
rights: Copyright (c) 2024 Dinda Ayu Sieradianto, Angga Ardiansyah, Rahmat Bahaul Muttaqin https://creativecommons.org/licenses/by-sa/4.0
date: 2024-09-07
publication date: 2024-09-07
starting page: 95
ending page: 108
doi: 10.32332/multazam.v4i2.9290

IMPLEMENTASI MANAJEMEN PADA PELAYANAN CALON JAMAAH UMRAH DI PT. MULTAZAM WISATA AGUNG CABANG PADANGSIDIMPUAN
type: item
description: Service is the main key in a Hajj and Umrah travel service agency. Congregation satisfaction is the starting point for measuring the success and success of a travel agency to label it good or bad. Therefore, this research aims to find out how the management of PT Multazam Wisata Agung Padangsidimpuan branch provides services to prospective Umrah pilgrims. The formulation of this research problem is how to manage services for Umrah candidates at PT. Multazam Wisata Agung Padangsidimpuan Branch? What are the supporting and inhibiting factors for PT. Multazam Wisata Agung Padangsidimpuan Branch in providing Umrah services to its congregation? This research uses a type of field research and uses a qualitative approach, using descriptive methods. This research uses data collection techniques using interview, observation and documentation methods. Then, techniques and data processing and analysis were carried out in 3 stages, namely: Examining all data, data reduction and checking data validation. The results of this research are that the service management carried out by PT. Multazam Wisata Agung Padangsidimpuan Branch towards prospective Umrah pilgrims is responsible and kind. Service management applied in service activities for prospective pilgrims by PT. Multazam Wisata Agung Padangsidimpuan Branch is planning, organizing, implementing and supervising. Services provided include: administration, guidance on Umrah rituals, transportation, accommodation, food and health. The supporting factor in providing services to the congregation is the existence of a good relationship between branch and central management and is also supported by adequate facilities and infrastructure. The inhibiting factor is the large number of travelers engaged in the Hajj and Umrah sector and also the geographical location of PT. Multazam Wisata Agung Padangsidimpuan Branch.
subject: Articles
  topic: section
subject: Management
  topic: keywords
subject: Service
  topic: keywords
subject: Umrah
  topic: keywords
subject: Multazam
  topic: keywords
creator: Ahd Najib Matondang
creator: Agus Salim Lubis
creator: Ricka Handayani
creator: Ega Putri
rights: Copyright (c) 2024 Ahd. Najib Matondang, Agus Salim Lubis, Ricka Handayani, Ega Putri
date: 2024-08-13
publication date: 2024-08-13
starting page: 21
ending page: 31
doi: 10.32332/multazam.v4i1.9024

PENGARUH KENAIKAN TARIF HAJI TERHADAP MINAT PENDAFTAR HAJI DI KOTA METRO
type: item
description: From an economic perspective, the Hajj pilgrimage is related to the financial capacity of the people who are able to carry out the Hajj pilgrimage. To be able to carry out the Hajj, prospective pilgrims will be charged a Hajj tariff or what is usually called BIPIH (Hajj Travel Fee). The government and DPR have agreed on an average BPIH for 1444H/2023M for regular Hajj pilgrims of IDR 90,050,637. This figure consists of two components, namely BIPIH which is borne by the congregation on average IDR 49,812,700 and the use of the benefit value per congregation is IDR 40,237,937. Hajj rates experience quite significant increases every year, this year due to the dollar exchange rate and the riyal exchange rate. Based on this statement, this research aims to determine the interest of Hajj registrants in metro cities. The method used in this research is quantitative, the population in this research is a metro city with a sample of Hajj registrants in 2022. The sampling technique used is purposive sampling. In a simultaneous test, it was discovered that the variable increasing the Hajj tariff had a significant effect on the interest of Hajj registrants.
subject: Articles
  topic: section
subject: Increase in Rates
  topic: keywords
subject: Interest
  topic: keywords
subject: Hajj
  topic: keywords
creator: Qashmal Hawali Faris
creator: Sukma Sari Dewi Chan
rights: Copyright (c) 2024 Qashmal Hawali Faris, Sukma Sari Dewi Chan https://creativecommons.org/licenses/by-sa/4.0
date: 2024-08-13
publication date: 2024-08-13
starting page: 10
ending page: 20
doi: 10.32332/multazam.v4i1.8984