STRATEGI MANAJEMEN DALAM MEREKRUT CALON JAMAAH UMROH (STUDI KASUS PADA ALHIJAZ TOUR BANDAR LAMPUNG)
DOI:
https://doi.org/10.32332/multazam.v2i1.4700Keywords:
Management Strategy, Human Resources (HR), Marketing MixAbstract
Religious tourism travel shows an increasing trend from year to year, not to mention the Umrah trip which is also known as the “minor pilgrimage”. This increase makes travel agents vying to approach prospective pilgrims. Thus, this study intends to determine the management strategies used by travel agents, including human resource management (HR) and the marketing mix in recruiting prospective pilgrims. This research method is a case study on Alhijaz Tour Travel Bandar Lampung. The primary data sources (key informants) in this study were the head of the foundation, managers, staff, pilgrims and prospective Umrah pilgrims. Methods of data collection is done by interview, documentation, and observation. The data analysis technique used is pattern matching and explanation building. The results show that Alhijaz Tour Travel has implemented a HR development strategy through recruitment patterns, needs analysis, job analysis, salaries and bonuses, career advancement, and working according to job descriptions. Strategic planning is developed through long term and short term patterns. In addition, Alhijaz Tour Travel also implements a marketing mix consisting of products, prices, places and promotions designed in such a way as to attract the interest of prospective pilgrims.
References
Adobor, Henry. “Opening up Strategy Formulation: Benefits, Risks, and Some Suggestion.” Business Horizons 62, no. 3 (2019): 383–93. https://doi.org/10.1016/j.bushor.2019.01.005.
Alma, B. Manajemen Pemasaran Dan Pemasaran Jasa. Bandung: Alfabeta, 2013.
Almasi, Hadi, and Jafar Tavakkoli. “The Effectiveness of Drought Risk Management Strategies in Western Iran.” International Journal of Disaster Risk Reduction 40 (2019). https://doi.org/https://doi.org/10.1016/j.ijdrr.2019.101159.
Atik, W.S, and Ratminto. Manajemen Pelayanan. Jakarta: Bumi Aksara, 2010.
Azis, Abdul, Hamidah, and Muktadi. “Human Resources Management Strategy in Umrah Services.” In Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020), 176:209–14, 2021. https://doi.org/10.2991/aer.k.210121.028.
Bashir, Haamid, Rouf Ahmad Beigh, Rumysa, Shaista Bashir, Asif Yaqoob Bazaz, Altaf Ahmad Beigh, and Rabia Farooq. “Experience of Umrah Trip to Saudi Arabia from Kashmir India: Model Study on Management and Facilities to Pilgrims by Custodian of Holy Mosques Kingdom of Saudi Arabia.” Journal of Tourism & Hospitality 06, no. 06 (2017). https://doi.org/10.4172/2167-0269.1000328.
Buller, Paul F., and Glenn M. McEvoy. “Strategy, Human Resource Management and Performance: Sharpening Line of Sight.” Human Resource Management Review 22, no. 1 (2012): 43–56. https://doi.org/10.1016/j.hrmr.2011.11.002.
Chen, Guang-Zheng, and Edmun C Keung. “The Impact of Business Strategy on Insider Trading Profitability.” Pasipic-Basin Finance Journal 55 (2019): 270–82. https://doi.org/10.1016/j.pacfin.2019.04.007.
Crowe, Srah, Kathrin Cresswell, Ann Robertson, Huby Guro, Anthony Avery, and Aziz Sheikh. “The Case Study Approach.” BMC Medical Research Methodology 11 (2011). https://doi.org/10.1186/1471-2288-11-100.
Ginting, N.F. Manajemen Pemasaran. Bandung: Yrama Widia, 2011.
Hafid, Abdul, . Rakhmat, Suradi Tahmir, and . Rifdan. “Hajj Service Management at the Department of Religious Affairs in Gowa Regency.” Mediterranean Journal of Social Sciences 7, no. 3 (2016): 150–54. https://doi.org/10.5901/mjss.2016.v7n3s1p150.
Hasan, Karwan Kamal. “The Relationship between Intellectual Capital and Organizational Trust and Its Impact on Achieving the Requirements of Entrepreneurship Strategy (The Case of Korek Telecom Company, Iraq).” International Journal of Multicultural and Multireligious Understanding 8, no. 2 (2021): 130. https://doi.org/10.18415/ijmmu.v8i2.2405.
Hermawan, A. Komunikasi Pemasaran. Malang: Erlangga, 2012.
Jackowsi, A. “Religious Tourism Problem With Terminology.” Peregrinus Cracoviensis 10 (2000).
Kumaladewi, Nia, Suci Ratnawati, M.Qomarul Huda, and Yusuf Durachman. “Pilgrimage Organizers Monitoring System to Improve Umrah Services (Case Study: Sub Directorate of Umrah Development of the Ministry of Religious Affairs of the Republic of Indonesia).” In 2017 5th International Conference on Cyber and IT Service Management (CITSM), IEEE. Denpasar, Indonesia: IEEE, 2017. https://doi.org/Pilgrimage organizers monitoring system to improve Umrah services (case study: Sub directorate of Umrah development of the ministry of religious affairs of the Republic of Indonesia).
Liao, Kun-Hsi, and I-Shung Huang. “Impact of Vision, Strategy, and Human Resource on Nonprofit Organization Service Performance.” Procedia - Social and Behavioral Sciences 224, no. August 2015 (2016): 20–27. https://doi.org/10.1016/j.sbspro.2016.05.395.
Loiseau, Bethina, Rebekah Sibbald, Salem A. Raman, Benedict Darren, Lawrence C. Loh, and Helen Dimaras. “Perceptions of the Role of Short-Term Volunteerism in International Development: Views from Volunteers, Local Hosts, and Community Members.” Journal of Tropical Medicine 2016 (2016). https://doi.org/10.1155/2016/2569732.
Mahadi, Tendi. “Bisnis Layanan Pendukung Haji Umroh Dinilai Masih Sangat Potensial,” 2021. https://industri.kontan.co.id/news/bisnis-layanan-pendukung-haji-dan-umrah-dinilai-masih-sangat-potensial.
Mainardes, Emerson Wagner, João J. Ferreira, and Mário L. Raposo. “Strategy and Strategic Management Concepts: Are They Recognised By Management Students.” E a M: Ekonomie a Management 17, no. 1 (2014): 43–61. https://doi.org/10.15240/tul/001/2014-1-004.
Nazaruddin, H M Nasrun, and Ricco Andreas. “Analisis Strategi Pemasaran Dan Pelayanan Dalam Upaya Peningkatan Kualitas Daya Saing Biro Perjalanan Haji Dan Umroh Perspektif Ekonomi Syariah.” Nihzam: Jurnal Studi Agama 8 (2020): 95–112.
Nurfauzia, Vira, and Khusnul Fikriyah. “Implementasi Strategi Pemasaran Pada Biro Perjalanan Umrah Dalam Perspektif Pemasaran Syariah.” Jurnal Ekonomika Dan Bisnis Islam 3 (2020): 82–95.
Othman, Bestoon Abdulmaged, Amran Harun, Nuno Marques De Almeida, and Zana Majed Sadq. “The Effects on Customer Satisfaction and Customer Loyalty by Integrating Marketing Communication and After Sale Service Into the Traditional Marketing Mix Model of Umrah Travel Services in Malaysia.” Journal of Islamic Marketing 12, no. 2 (2021): 363–88. https://doi.org/10.1108/JIMA-09-2019-0198.
Pasalong, H. Teori Administrasi Publik. Bandung: Alfabeta, 2013.
Peter, J Paul, and Jerry C Olson. Consumer Behavior & Marketing, n.d.
Rahayu, Denok Wahyudi Setyo. “Efektifitas Promosi Dalam Meningkatkan Penjualan Produk Kosmetik Di Kota Blitar” 12 (2019). https://doi.org/10.35457/akuntabilitas.v12i1.720.
Stanton, W.J. Prinsip Pemasaran. Jakarta: Erlangga, 1996.
Suhesti, Deni Tri, Nisha Firda Amalia, and Rizka Ertama. “Strategi Manajemen Pemasaran Paket Umrah Era New Normal” 2, no. 1 (2021): 24–42.
Surjadi. Pengembangan Kinerja Pelayanan Publik. Bandung: PT Refika Aditama, 2012.
Zabalza, Koldo, and Jesus Matey. “Privatisation and Changes in Human Resource Management: Evidence from Spain.” The International Journal of Human Resource Management 22, no. 8 (2011). https://doi.org/10.1080/09585192.2011.565664.
Adobor, Henry. “Opening up Strategy Formulation: Benefits, Risks, and Some Suggestion.” Business Horizons 62, no. 3 (2019): 383–93. https://doi.org/10.1016/j.bushor.2019.01.005.
Alma, B. Manajemen Pemasaran Dan Pemasaran Jasa. Bandung: Alfabeta, 2013.
Almasi, Hadi, and Jafar Tavakkoli. “The Effectiveness of Drought Risk Management Strategies in Western Iran.” International Journal of Disaster Risk Reduction 40 (2019). https://doi.org/https://doi.org/10.1016/j.ijdrr.2019.101159.
Atik, W.S, and Ratminto. Manajemen Pelayanan. Jakarta: Bumi Aksara, 2010.
Azis, Abdul, Hamidah, and Muktadi. “Human Resources Management Strategy in Umrah Services.” In Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020), 176:209–14, 2021. https://doi.org/10.2991/aer.k.210121.028.
Bashir, Haamid, Rouf Ahmad Beigh, Rumysa, Shaista Bashir, Asif Yaqoob Bazaz, Altaf Ahmad Beigh, and Rabia Farooq. “Experience of Umrah Trip to Saudi Arabia from Kashmir India: Model Study on Management and Facilities to Pilgrims by Custodian of Holy Mosques Kingdom of Saudi Arabia.” Journal of Tourism & Hospitality 06, no. 06 (2017). https://doi.org/10.4172/2167-0269.1000328.
Buller, Paul F., and Glenn M. McEvoy. “Strategy, Human Resource Management and Performance: Sharpening Line of Sight.” Human Resource Management Review 22, no. 1 (2012): 43–56. https://doi.org/10.1016/j.hrmr.2011.11.002.
Chen, Guang-Zheng, and Edmun C Keung. “The Impact of Business Strategy on Insider Trading Profitability.” Pasipic-Basin Finance Journal 55 (2019): 270–82. https://doi.org/10.1016/j.pacfin.2019.04.007.
Crowe, Srah, Kathrin Cresswell, Ann Robertson, Huby Guro, Anthony Avery, and Aziz Sheikh. “The Case Study Approach.” BMC Medical Research Methodology 11 (2011). https://doi.org/10.1186/1471-2288-11-100.
Ginting, N.F. Manajemen Pemasaran. Bandung: Yrama Widia, 2011.
Hafid, Abdul, . Rakhmat, Suradi Tahmir, and . Rifdan. “Hajj Service Management at the Department of Religious Affairs in Gowa Regency.” Mediterranean Journal of Social Sciences 7, no. 3 (2016): 150–54. https://doi.org/10.5901/mjss.2016.v7n3s1p150.
Hasan, Karwan Kamal. “The Relationship between Intellectual Capital and Organizational Trust and Its Impact on Achieving the Requirements of Entrepreneurship Strategy (The Case of Korek Telecom Company, Iraq).” International Journal of Multicultural and Multireligious Understanding 8, no. 2 (2021): 130. https://doi.org/10.18415/ijmmu.v8i2.2405.
Hermawan, A. Komunikasi Pemasaran. Malang: Erlangga, 2012.
Jackowsi, A. “Religious Tourism Problem With Terminology.” Peregrinus Cracoviensis 10 (2000).
Kumaladewi, Nia, Suci Ratnawati, M.Qomarul Huda, and Yusuf Durachman. “Pilgrimage Organizers Monitoring System to Improve Umrah Services (Case Study: Sub Directorate of Umrah Development of the Ministry of Religious Affairs of the Republic of Indonesia).” In 2017 5th International Conference on Cyber and IT Service Management (CITSM), IEEE. Denpasar, Indonesia: IEEE, 2017. https://doi.org/Pilgrimage organizers monitoring system to improve Umrah services (case study: Sub directorate of Umrah development of the ministry of religious affairs of the Republic of Indonesia).
Liao, Kun-Hsi, and I-Shung Huang. “Impact of Vision, Strategy, and Human Resource on Nonprofit Organization Service Performance.” Procedia - Social and Behavioral Sciences 224, no. August 2015 (2016): 20–27. https://doi.org/10.1016/j.sbspro.2016.05.395.
Loiseau, Bethina, Rebekah Sibbald, Salem A. Raman, Benedict Darren, Lawrence C. Loh, and Helen Dimaras. “Perceptions of the Role of Short-Term Volunteerism in International Development: Views from Volunteers, Local Hosts, and Community Members.” Journal of Tropical Medicine 2016 (2016). https://doi.org/10.1155/2016/2569732.
Mahadi, Tendi. “Bisnis Layanan Pendukung Haji Umroh Dinilai Masih Sangat Potensial,” 2021. https://industri.kontan.co.id/news/bisnis-layanan-pendukung-haji-dan-umrah-dinilai-masih-sangat-potensial.
Mainardes, Emerson Wagner, João J. Ferreira, and Mário L. Raposo. “Strategy and Strategic Management Concepts: Are They Recognised By Management Students.” E a M: Ekonomie a Management 17, no. 1 (2014): 43–61. https://doi.org/10.15240/tul/001/2014-1-004.
Nazaruddin, H M Nasrun, and Ricco Andreas. “Analisis Strategi Pemasaran Dan Pelayanan Dalam Upaya Peningkatan Kualitas Daya Saing Biro Perjalanan Haji Dan Umroh Perspektif Ekonomi Syariah.” Nihzam: Jurnal Studi Agama 8 (2020): 95–112.
Nurfauzia, Vira, and Khusnul Fikriyah. “Implementasi Strategi Pemasaran Pada Biro Perjalanan Umrah Dalam Perspektif Pemasaran Syariah.” Jurnal Ekonomika Dan Bisnis Islam 3 (2020): 82–95.
Othman, Bestoon Abdulmaged, Amran Harun, Nuno Marques De Almeida, and Zana Majed Sadq. “The Effects on Customer Satisfaction and Customer Loyalty by Integrating Marketing Communication and After Sale Service Into the Traditional Marketing Mix Model of Umrah Travel Services in Malaysia.” Journal of Islamic Marketing 12, no. 2 (2021): 363–88. https://doi.org/10.1108/JIMA-09-2019-0198.
Pasalong, H. Teori Administrasi Publik. Bandung: Alfabeta, 2013.
Peter, J Paul, and Jerry C Olson. Consumer Behavior & Marketing, n.d.
Rahayu, Denok Wahyudi Setyo. “Efektifitas Promosi Dalam Meningkatkan Penjualan Produk Kosmetik Di Kota Blitar” 12 (2019). https://doi.org/10.35457/akuntabilitas.v12i1.720.
Stanton, W.J. Prinsip Pemasaran. Jakarta: Erlangga, 1996.
Suhesti, Deni Tri, Nisha Firda Amalia, and Rizka Ertama. “Strategi Manajemen Pemasaran Paket Umrah Era New Normal” 2, no. 1 (2021): 24–42.
Surjadi. Pengembangan Kinerja Pelayanan Publik. Bandung: PT Refika Aditama, 2012.
Zabalza, Koldo, and Jesus Matey. “Privatisation and Changes in Human Resource Management: Evidence from Spain.” The International Journal of Human Resource Management 22, no. 8 (2011). https://doi.org/10.1080/09585192.2011.565664.
Alma, B. Manajemen Pemasaran Dan Pemasaran Jasa. Bandung: Alfabeta, 2013.
Almasi, Hadi, and Jafar Tavakkoli. “The Effectiveness of Drought Risk Management Strategies in Western Iran.” International Journal of Disaster Risk Reduction 40 (2019). https://doi.org/https://doi.org/10.1016/j.ijdrr.2019.101159.
Atik, W.S, and Ratminto. Manajemen Pelayanan. Jakarta: Bumi Aksara, 2010.
Azis, Abdul, Hamidah, and Muktadi. “Human Resources Management Strategy in Umrah Services.” In Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020), 176:209–14, 2021. https://doi.org/10.2991/aer.k.210121.028.
Bashir, Haamid, Rouf Ahmad Beigh, Rumysa, Shaista Bashir, Asif Yaqoob Bazaz, Altaf Ahmad Beigh, and Rabia Farooq. “Experience of Umrah Trip to Saudi Arabia from Kashmir India: Model Study on Management and Facilities to Pilgrims by Custodian of Holy Mosques Kingdom of Saudi Arabia.” Journal of Tourism & Hospitality 06, no. 06 (2017). https://doi.org/10.4172/2167-0269.1000328.
Buller, Paul F., and Glenn M. McEvoy. “Strategy, Human Resource Management and Performance: Sharpening Line of Sight.” Human Resource Management Review 22, no. 1 (2012): 43–56. https://doi.org/10.1016/j.hrmr.2011.11.002.
Chen, Guang-Zheng, and Edmun C Keung. “The Impact of Business Strategy on Insider Trading Profitability.” Pasipic-Basin Finance Journal 55 (2019): 270–82. https://doi.org/10.1016/j.pacfin.2019.04.007.
Crowe, Srah, Kathrin Cresswell, Ann Robertson, Huby Guro, Anthony Avery, and Aziz Sheikh. “The Case Study Approach.” BMC Medical Research Methodology 11 (2011). https://doi.org/10.1186/1471-2288-11-100.
Ginting, N.F. Manajemen Pemasaran. Bandung: Yrama Widia, 2011.
Hafid, Abdul, . Rakhmat, Suradi Tahmir, and . Rifdan. “Hajj Service Management at the Department of Religious Affairs in Gowa Regency.” Mediterranean Journal of Social Sciences 7, no. 3 (2016): 150–54. https://doi.org/10.5901/mjss.2016.v7n3s1p150.
Hasan, Karwan Kamal. “The Relationship between Intellectual Capital and Organizational Trust and Its Impact on Achieving the Requirements of Entrepreneurship Strategy (The Case of Korek Telecom Company, Iraq).” International Journal of Multicultural and Multireligious Understanding 8, no. 2 (2021): 130. https://doi.org/10.18415/ijmmu.v8i2.2405.
Hermawan, A. Komunikasi Pemasaran. Malang: Erlangga, 2012.
Jackowsi, A. “Religious Tourism Problem With Terminology.” Peregrinus Cracoviensis 10 (2000).
Kumaladewi, Nia, Suci Ratnawati, M.Qomarul Huda, and Yusuf Durachman. “Pilgrimage Organizers Monitoring System to Improve Umrah Services (Case Study: Sub Directorate of Umrah Development of the Ministry of Religious Affairs of the Republic of Indonesia).” In 2017 5th International Conference on Cyber and IT Service Management (CITSM), IEEE. Denpasar, Indonesia: IEEE, 2017. https://doi.org/Pilgrimage organizers monitoring system to improve Umrah services (case study: Sub directorate of Umrah development of the ministry of religious affairs of the Republic of Indonesia).
Liao, Kun-Hsi, and I-Shung Huang. “Impact of Vision, Strategy, and Human Resource on Nonprofit Organization Service Performance.” Procedia - Social and Behavioral Sciences 224, no. August 2015 (2016): 20–27. https://doi.org/10.1016/j.sbspro.2016.05.395.
Loiseau, Bethina, Rebekah Sibbald, Salem A. Raman, Benedict Darren, Lawrence C. Loh, and Helen Dimaras. “Perceptions of the Role of Short-Term Volunteerism in International Development: Views from Volunteers, Local Hosts, and Community Members.” Journal of Tropical Medicine 2016 (2016). https://doi.org/10.1155/2016/2569732.
Mahadi, Tendi. “Bisnis Layanan Pendukung Haji Umroh Dinilai Masih Sangat Potensial,” 2021. https://industri.kontan.co.id/news/bisnis-layanan-pendukung-haji-dan-umrah-dinilai-masih-sangat-potensial.
Mainardes, Emerson Wagner, João J. Ferreira, and Mário L. Raposo. “Strategy and Strategic Management Concepts: Are They Recognised By Management Students.” E a M: Ekonomie a Management 17, no. 1 (2014): 43–61. https://doi.org/10.15240/tul/001/2014-1-004.
Nazaruddin, H M Nasrun, and Ricco Andreas. “Analisis Strategi Pemasaran Dan Pelayanan Dalam Upaya Peningkatan Kualitas Daya Saing Biro Perjalanan Haji Dan Umroh Perspektif Ekonomi Syariah.” Nihzam: Jurnal Studi Agama 8 (2020): 95–112.
Nurfauzia, Vira, and Khusnul Fikriyah. “Implementasi Strategi Pemasaran Pada Biro Perjalanan Umrah Dalam Perspektif Pemasaran Syariah.” Jurnal Ekonomika Dan Bisnis Islam 3 (2020): 82–95.
Othman, Bestoon Abdulmaged, Amran Harun, Nuno Marques De Almeida, and Zana Majed Sadq. “The Effects on Customer Satisfaction and Customer Loyalty by Integrating Marketing Communication and After Sale Service Into the Traditional Marketing Mix Model of Umrah Travel Services in Malaysia.” Journal of Islamic Marketing 12, no. 2 (2021): 363–88. https://doi.org/10.1108/JIMA-09-2019-0198.
Pasalong, H. Teori Administrasi Publik. Bandung: Alfabeta, 2013.
Peter, J Paul, and Jerry C Olson. Consumer Behavior & Marketing, n.d.
Rahayu, Denok Wahyudi Setyo. “Efektifitas Promosi Dalam Meningkatkan Penjualan Produk Kosmetik Di Kota Blitar” 12 (2019). https://doi.org/10.35457/akuntabilitas.v12i1.720.
Stanton, W.J. Prinsip Pemasaran. Jakarta: Erlangga, 1996.
Suhesti, Deni Tri, Nisha Firda Amalia, and Rizka Ertama. “Strategi Manajemen Pemasaran Paket Umrah Era New Normal” 2, no. 1 (2021): 24–42.
Surjadi. Pengembangan Kinerja Pelayanan Publik. Bandung: PT Refika Aditama, 2012.
Zabalza, Koldo, and Jesus Matey. “Privatisation and Changes in Human Resource Management: Evidence from Spain.” The International Journal of Human Resource Management 22, no. 8 (2011). https://doi.org/10.1080/09585192.2011.565664.
Adobor, Henry. “Opening up Strategy Formulation: Benefits, Risks, and Some Suggestion.” Business Horizons 62, no. 3 (2019): 383–93. https://doi.org/10.1016/j.bushor.2019.01.005.
Alma, B. Manajemen Pemasaran Dan Pemasaran Jasa. Bandung: Alfabeta, 2013.
Almasi, Hadi, and Jafar Tavakkoli. “The Effectiveness of Drought Risk Management Strategies in Western Iran.” International Journal of Disaster Risk Reduction 40 (2019). https://doi.org/https://doi.org/10.1016/j.ijdrr.2019.101159.
Atik, W.S, and Ratminto. Manajemen Pelayanan. Jakarta: Bumi Aksara, 2010.
Azis, Abdul, Hamidah, and Muktadi. “Human Resources Management Strategy in Umrah Services.” In Proceedings of the 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020), 176:209–14, 2021. https://doi.org/10.2991/aer.k.210121.028.
Bashir, Haamid, Rouf Ahmad Beigh, Rumysa, Shaista Bashir, Asif Yaqoob Bazaz, Altaf Ahmad Beigh, and Rabia Farooq. “Experience of Umrah Trip to Saudi Arabia from Kashmir India: Model Study on Management and Facilities to Pilgrims by Custodian of Holy Mosques Kingdom of Saudi Arabia.” Journal of Tourism & Hospitality 06, no. 06 (2017). https://doi.org/10.4172/2167-0269.1000328.
Buller, Paul F., and Glenn M. McEvoy. “Strategy, Human Resource Management and Performance: Sharpening Line of Sight.” Human Resource Management Review 22, no. 1 (2012): 43–56. https://doi.org/10.1016/j.hrmr.2011.11.002.
Chen, Guang-Zheng, and Edmun C Keung. “The Impact of Business Strategy on Insider Trading Profitability.” Pasipic-Basin Finance Journal 55 (2019): 270–82. https://doi.org/10.1016/j.pacfin.2019.04.007.
Crowe, Srah, Kathrin Cresswell, Ann Robertson, Huby Guro, Anthony Avery, and Aziz Sheikh. “The Case Study Approach.” BMC Medical Research Methodology 11 (2011). https://doi.org/10.1186/1471-2288-11-100.
Ginting, N.F. Manajemen Pemasaran. Bandung: Yrama Widia, 2011.
Hafid, Abdul, . Rakhmat, Suradi Tahmir, and . Rifdan. “Hajj Service Management at the Department of Religious Affairs in Gowa Regency.” Mediterranean Journal of Social Sciences 7, no. 3 (2016): 150–54. https://doi.org/10.5901/mjss.2016.v7n3s1p150.
Hasan, Karwan Kamal. “The Relationship between Intellectual Capital and Organizational Trust and Its Impact on Achieving the Requirements of Entrepreneurship Strategy (The Case of Korek Telecom Company, Iraq).” International Journal of Multicultural and Multireligious Understanding 8, no. 2 (2021): 130. https://doi.org/10.18415/ijmmu.v8i2.2405.
Hermawan, A. Komunikasi Pemasaran. Malang: Erlangga, 2012.
Jackowsi, A. “Religious Tourism Problem With Terminology.” Peregrinus Cracoviensis 10 (2000).
Kumaladewi, Nia, Suci Ratnawati, M.Qomarul Huda, and Yusuf Durachman. “Pilgrimage Organizers Monitoring System to Improve Umrah Services (Case Study: Sub Directorate of Umrah Development of the Ministry of Religious Affairs of the Republic of Indonesia).” In 2017 5th International Conference on Cyber and IT Service Management (CITSM), IEEE. Denpasar, Indonesia: IEEE, 2017. https://doi.org/Pilgrimage organizers monitoring system to improve Umrah services (case study: Sub directorate of Umrah development of the ministry of religious affairs of the Republic of Indonesia).
Liao, Kun-Hsi, and I-Shung Huang. “Impact of Vision, Strategy, and Human Resource on Nonprofit Organization Service Performance.” Procedia - Social and Behavioral Sciences 224, no. August 2015 (2016): 20–27. https://doi.org/10.1016/j.sbspro.2016.05.395.
Loiseau, Bethina, Rebekah Sibbald, Salem A. Raman, Benedict Darren, Lawrence C. Loh, and Helen Dimaras. “Perceptions of the Role of Short-Term Volunteerism in International Development: Views from Volunteers, Local Hosts, and Community Members.” Journal of Tropical Medicine 2016 (2016). https://doi.org/10.1155/2016/2569732.
Mahadi, Tendi. “Bisnis Layanan Pendukung Haji Umroh Dinilai Masih Sangat Potensial,” 2021. https://industri.kontan.co.id/news/bisnis-layanan-pendukung-haji-dan-umrah-dinilai-masih-sangat-potensial.
Mainardes, Emerson Wagner, João J. Ferreira, and Mário L. Raposo. “Strategy and Strategic Management Concepts: Are They Recognised By Management Students.” E a M: Ekonomie a Management 17, no. 1 (2014): 43–61. https://doi.org/10.15240/tul/001/2014-1-004.
Nazaruddin, H M Nasrun, and Ricco Andreas. “Analisis Strategi Pemasaran Dan Pelayanan Dalam Upaya Peningkatan Kualitas Daya Saing Biro Perjalanan Haji Dan Umroh Perspektif Ekonomi Syariah.” Nihzam: Jurnal Studi Agama 8 (2020): 95–112.
Nurfauzia, Vira, and Khusnul Fikriyah. “Implementasi Strategi Pemasaran Pada Biro Perjalanan Umrah Dalam Perspektif Pemasaran Syariah.” Jurnal Ekonomika Dan Bisnis Islam 3 (2020): 82–95.
Othman, Bestoon Abdulmaged, Amran Harun, Nuno Marques De Almeida, and Zana Majed Sadq. “The Effects on Customer Satisfaction and Customer Loyalty by Integrating Marketing Communication and After Sale Service Into the Traditional Marketing Mix Model of Umrah Travel Services in Malaysia.” Journal of Islamic Marketing 12, no. 2 (2021): 363–88. https://doi.org/10.1108/JIMA-09-2019-0198.
Pasalong, H. Teori Administrasi Publik. Bandung: Alfabeta, 2013.
Peter, J Paul, and Jerry C Olson. Consumer Behavior & Marketing, n.d.
Rahayu, Denok Wahyudi Setyo. “Efektifitas Promosi Dalam Meningkatkan Penjualan Produk Kosmetik Di Kota Blitar” 12 (2019). https://doi.org/10.35457/akuntabilitas.v12i1.720.
Stanton, W.J. Prinsip Pemasaran. Jakarta: Erlangga, 1996.
Suhesti, Deni Tri, Nisha Firda Amalia, and Rizka Ertama. “Strategi Manajemen Pemasaran Paket Umrah Era New Normal” 2, no. 1 (2021): 24–42.
Surjadi. Pengembangan Kinerja Pelayanan Publik. Bandung: PT Refika Aditama, 2012.
Zabalza, Koldo, and Jesus Matey. “Privatisation and Changes in Human Resource Management: Evidence from Spain.” The International Journal of Human Resource Management 22, no. 8 (2011). https://doi.org/10.1080/09585192.2011.565664.
Downloads
Published
2022-07-16
Issue
Section
Articles
