DAKWAH COMMUNICATION STRATEGY IN EMPOWERING THE LABOR COMMUNITY IN PANJANG DISTRICT BANDAR LAMPUNG CITY TO IMPROVE THEIR RELIGIOUS PRACTICE

  • Aliyandi Aliyandi Institut Agama Islam Negeri Metro
DOI: https://doi.org/10.32332/akademika.v25i2.2399

Abstract

This research is to explain about the role of Dakwah communication strategy in the empowerment of the labor community in Panjang Sub-District, Bandar Lampung in improving the practice of the implementation of sharia. This is descriptive qualitative research, where the data were collected throuh interviews, observation, and documentation. The data were then analyzed qualitatively using inductive thinking approach. The result of this research shows that the communication strategy used by  the preacher in Panjang Sub-district was by giving motivation through the message of dawah conveyed to the community, Providing religious guidance, including religious activities such as five-time prayer, memorizing prayers, taking care of the corps and protecting the environment, establishing good relations with  the community, either through regular recitation at the ta’lim assembly or taking the advantage of Arisan for savings and loan activities, interacting and seeing firsthand situation and conditions that exist in the community, then cooperate with the government by providing assistance in the form of funds and food. The most inhibiting factor is mad’u, especially in terms of understanding the message (somatic), closed to change (self-image), and motivation, marked by the passiveness  communicant in receiving da’wah from the preacher because the preacher can not fully know the limits of somatic knowledge from the community.

Published
2021-01-23
How to Cite
ALIYANDI, Aliyandi. DAKWAH COMMUNICATION STRATEGY IN EMPOWERING THE LABOR COMMUNITY IN PANJANG DISTRICT BANDAR LAMPUNG CITY TO IMPROVE THEIR RELIGIOUS PRACTICE. Akademika : Jurnal Pemikiran Islam, [S.l.], v. 25, n. 2, p. 353-364, jan. 2021. ISSN 2356-2420. Available at: <https://e-journal.metrouniv.ac.id/akademika/article/view/2399>. Date accessed: 19 apr. 2024. doi: https://doi.org/10.32332/akademika.v25i2.2399.
Citation Formats
Issue
Vol 25 No 2 (2020)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

All articles in the Akademika can be disseminated on condition that they still include the identity of the article and the source (Akademika). The publisher is not responsible for the contents of the article. The content of the article is the sole responsibility of the author.
 
Authors who publish this subject agree to the following terms:
 
First, the Authors retain copyright and grant the journal right from first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
Secondly, the authors can enter into a separate or an acknowledgment of its initial (e.g., post-institutional repository or publish it in a book) publication in this journal.
 
Third, the authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before publishing work is cited.