Analisis Perilaku Belanja Online Warga Muhammadiyah Selama Masa Pandemi Covid-19

  • Nina Ramadhani Wulandari Muhammadiyah University of Lampung
  • Ahmad Noor Islahudin Universitas Muhammadiyah Metro

Abstract

Penelitian ini bertujuan untuk menganalisis fakitor-faktor yang mempeingaruhi warga Muhammadiyah dalaim belanja onliine pada maisa pandemi Covid-19. Pada penelitian ini di analisis 100 kuesioner yang disebar secara online. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling. Hasil penelitian menunjukkan bahwa  kepercayaan, kenyamanan, kemudahan, keamanan, kualitas produk, dan harga secara simultan (bersama-sama) berpengaruh terhadap perilaku belanja atau berarti siginifikan. Besarnya pengaruh secara simultan adalah  0,537 atau 53,7 %. Sedangkan sisanya (100% - 53,7% = 46,3%) dipengaruhi oleh variabel lain diluar persamaan regresi ini atau variabel yang tidak diteliti. Beberapa variabel yang memiliki pengaruh signifikan secara parsial adalah kemudahan memiliiki pengaruh siginifikan secara parsial terhaidap variabiel perilaku belanja online sebesar 0,455 atau 45,5 %, keamanan memiiliki pengaruh signiifikan secara parsial terhadap variiabel perilaku belanja online sebesar 0,300 atau 30 %, kualiitas produk  memiliki penigaruh signifikan secara parsiial terhadap variabel perilaku belanja online sebesar  0,488 atau 48,8 %. Beberapa variabel yang tidak memiliki pengaruh signifikan secara parsial terhadap perilaku belanja online adalah kepercayaan, kenyamanan dan harga.

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Published
2022-07-19
How to Cite
WULANDARI, Nina Ramadhani; ISLAHUDIN, Ahmad Noor. Analisis Perilaku Belanja Online Warga Muhammadiyah Selama Masa Pandemi Covid-19. Adzkiya : Jurnal Hukum dan Ekonomi Syariah, [S.l.], v. 10, n. 01, p. 63-84, july 2022. ISSN 2355-4215. Available at: <https://e-journal.metrouniv.ac.id/index.php/adzkiya/article/view/4437>. Date accessed: 19 aug. 2022. doi: https://doi.org/10.32332/adzkiya.v10i01.4437.

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