STRATEGI DAKWAH MENGGUNAKAN MEDIA UNTUK PEMBANGUNAN: SUATU ANALISIS KONSEPTUAL
DOI:
https://doi.org/10.32332/ath_thariq.v4i2.2106Keywords:
Media Lama-Baru, Strategi Dakwah, Tabligh, Taghyir, Ityan wa Tankir, Masyarakat SipilAbstract
This article aims to analyze some concepts of the approach of da’wah strategy activities in media relating to community development. By using the qualitative literature approach, three strategic approaches can be affirmed. First, the information (tabligh) approach. This approach sees that the determination of receiving information in media is centered on the message recipient. Preachers must not force their audiences to accept or reject the message. Second, the social change (taghyir) approach. Preachers in media must pay attention that the biggest change comes from the recipient's self-awareness, not by the desires of the sender of the message. Third, the development (ityan wa tankir) approach. Preachers in media must see society as a creative and innovative entity. A creative and independent society can choose which information is good for themselves for development. These three steps are oriented to form an independent society which is divided into two, namely civil community-khairiyat al-ummah which starts from the private, public, market, to state, by promoting the value of faith and morals. While the opponents are civil society-takwin al-ummah, the process of which is carried out from the state, market, public, to family.
Artikel ini bertujuan menganalisis konsep strategi pendekatan yang tepat dalam kegiatan dakwan di media berkaitan dengan pembangunan masyarakat. Dengan pendekatan kualitatif kepustakaan dapat ditegaskan tiga strategi pendekatan, yaitu pertama, pendekatan informasi/tabigh. Pendekatan ini melihat bahwa penentuan penerimaan informasi di media berpusat pada penerima pesan. Pendakwah tidak boleh memaksa audiens untuk menerima atau menolak pesan. Kedua, pendekatan social change/taghyir, yang berarti perubahan. Pendakwah di media harus memperhatikan bahwa perubahan terbesar berasal dari kesadaran diri penerima, bukan oleh keinginan pengirim pesan/pendakwah. Ketiga, pendekatan development/ityan wa tankir, yang berarti perkembangan/pengembangan. Pendakwah di media harus melihat masyarakat sebagai entitas yang kreatif dan inovatif. Masyarakat yang kreatif dan mandiri bisa memilih mana informasi yang baik bagi dirinya untuk perkembangan. Tiga langkah ini diorientasikan untuk membentuk masyarakat mandiri yang terbagi menjadi dua, yaitu civil community-khairiyat al-ummah yang dimulai dari private, publik, pasar, hingga negara, dengan mengedepankan nilai iman dan akhlak. Sementara lawannya adalah civil society-takwin al-ummah, yang prosesnya dilakukan dari negara, pasar, publik, dan terakhir keluarga.
References
Akyüz, Selman Selim dan Enderhan Karakoç. “The Presentation of Theologian Identity on Television in Turkey.” Journal of International Scientific Publications: Media And Mass Communication, Volume 2 (2013).
Bakti, Andi Faisal. “Major Conflicts in Indonesia: How Can Communication Contribute to a Solution.” Review of Human Factor Studies, Vol.6, No. 02 (Desember 2000), 46.
--------. Islam and Family Planning. Leiden-Jakarta: INIS. 2004.
--------.“Raising Public Consciousness About The Importance of Freedom of Expression in A Democratic Society and on Enhancing the Quality of Life of the Ordinary Citizen: The Case of Indonesi.” The Journal of Development Communication, vol. 24. No. 1 (2013), 1-15.
Berker, Martin dan Kate Brooks. Knowing Audiences Judge Dredd: Its Friends, Fans, and Foes. Luton: University of Luton Press. 1998.
Branston, Gill dan Roy Stafford. The Media Student’s Book. 2010.
Bockstette, Carsten. Strategisches Informations- und Kommunikationsmanagement. Handbuch der sicherheitspolitischen Kommunikation und Medienarbeit (Strategic Information- and Communication Management. Manual for the Military Communication and Media Work). Bonn: Bernard & Graefe Verlag. 2006.
---------. “Jihadist Terrorist Use of Strategic Communication Management Techniques.” The George C. Marshall European Center for Security Studies, No. 20 December 2008 ISSN 1863-6039.
Chanon, C. dan W. Weaver. The Mathematical Theory of Communication. III Carbondale: University of Ilinois Press. 1949.
Chun, Wendy Hui Kyong & Thomas Keenan. A History and Theory Reader New Media Old Media. New York: Routletge. 2006.
Everett, Anna and John T. Caldwel. New Media Theories and Pratices of Digitextuality. London: Routletge. 2013.
Fenton, Natalia. New Media, Old News Journalism and Democracy in Digital Age. London: Sage. 2010.
Gitelman, Lisa. Always Already New: Media, History, and the Data of Culture. Cambridge, MA: MIT Press. 2006.
--------. I am also indebted to Carolyn Marvin, When Old Technologies Were New: Thinking about Electric Communication in the Late 19th Century. New York: Oxford University Press. 1988.
Green, Nicola and Leslie Haddon, Mobile Communications: An Introduction to New Media. New York: Berg. 2009.
Haiba, Ahmed Abu. Perspectives Islamic Media and the Shaping of an Arab Identity.” Layalina Productions, Vol. III Issue 02, (February 2011).
Hills, Matt. Fan Culture. London: Routledge. 2002.
Hureri, Muhammad Akram., dan Mohd Nor, Mohd Roslan, dan Tahir, Muhammad. “The Role of Media in Islamic Da’wah in a Plural Society.” SSRN, (November 28, 2019). https://ssrn.com/abstract=3496529 or http://dx.doi.org/10.2139/ssrn.3496529.
Holmes, David. Theoris of Communication Media, Technology, and Society. London: Sage Publication, 2005.
Innis, Harold Adam. Empire and Communication. Toronto: University of Toronto Press 1972.
Jenkins, Henry. “Reception Theory and Audience Research: The Mystery of The Vampire’s Kiss, dalam Christine Gledhill and Linda Williams (eds) Reinventing Films Studies. London: Arnold. 2000.
Kiesler, Sara dan Robert E. Kraut. “Internet Evolution and Social Impact.” Society, Vol. 1. No. 1 (2002). DOI: 10.1201/9781420025477.ch10.
Laswell, H. “The Structure and Function of Communication in Society, dalam W. Shramm (ed), Mass Communication. Illinois: University of Illinois. 1960.
Lewis, Justin. Constructing Public Opinion: How Political Elits Do What They Like and Why We Seem to Go Along with It. New York: Columbia University Press. 2001.
Litteljohn, Stephen W. dan Karen A. Foss. Theories of Human Communication, 410. Lihat juga Trotter, David. Literature in the First Media Age. London. 2013.
McLuhan, Marshall. The Medium is The Message. New York: Bantam. 1967.
Mortland, Shannon. “Combining Social Media and Traditional Media in a Modern Communications Plan.” Thesis. Gonzaga University. April 2012.
Negroponte, Nicolas. Being Digital. New York: Knopf. 1995.
Uricchio, William. “Historicizing Media in Transition.” in Rethinking Media Change: The Aesthetics of Transition, ed. David Thorburn and Henry Jenkins. Cambridge, MA: MIT Press, 2004), 23-38, 24. 3.
Pierre, Levy. Cyberculture. Paris: Editions Odile Jacob. 1997.
Poster, Mark. The Second Media Age. Cambrigde: Polity. 1995.
Ravault, R.J. “Some Possible Economic Dysfunction of the Anglo-American Pratice of International Communication (A Theoretical Approach).” 1980.
Rheingold, Howard. The Virtual Community. London: Secker and Warburg. 1994.
Soukup, Charles. “Computer-Mediated Communication as a Virtual Third Place: Building Oldenburg’s Great Good Places on the World Wide Web,” New Media and Society 8 (2006), 421-440.
Sterne, Jonathan. The Audible Past: Cultural Origins of Sound Reproduction. Durham, NC: Duke University Press. 2006.
Thayer, L. Communication and Communication System, in Organization, Management, and Interpersonal Relations. Homewood, III: Richard Irwing, Inc, 1968.
Turkle, Sherry. Life on the Screen: Identity in the Age of Internet. New York: Simon adn Schuster. 1995.
Steemers, J. “Broadcasting is Dead. Long Live Digital Choice,” dala H. Mackay dan T. O’Sulliban (eds), The Medi Reader: Continuity and Tranformatin. London: Sage, 2001.
Downloads
Published
Issue
Section
License
