DIGITAL DA’WAH AND SOCIAL CHANGE: AN ANALYTICAL STUDY OF THE TRANSFORMATION OF AUDIENCE RELIGIOUS VALUES THROUGH DA’WAH CONTENT ON YOUTUBE
DOI:
https://doi.org/10.32332/kk1z4q75Abstract
This study aims to analyze the transformation of religious values among audiences through digital da’wah content on YouTube. Digital da’wah emerges as a response to the development of communication technology, enabling religious messages to reach a wider audience, particularly younger generations who are highly active on social media. The research method used is descriptive qualitative with a content analysis approach. Primary data were obtained from da’wah content on several YouTube channels such as Ustadz Abdul Somad’s lectures, the Escape podcast hosted by Ustadz Felix Siauw, and the Log In podcast by Habib Ja’far. Secondary data in the form of academic journal literature were also used to strengthen the analysis. The findings indicate that da’wah content on YouTube not only enhances the spiritual aspect and audiences’ understanding of Islam, but also shapes new religious values that are more applicable in everyday life. For instance, Ustadz Abdul Somad’s lectures strengthen religious literacy and emotional closeness between audiences and the preacher. The Escape podcast contributes to a religious transformation from ritualistic practices toward more sincere and reflective worship. Meanwhile, the Log In podcast emphasizes the social dimension of digital da’wah by fostering tolerance, solidarity, and inclusivity among religious communities. Thus, this study affirms that YouTube as a medium of digital da’wah plays an important role in shaping changes in religious values while simultaneously encouraging social change in the digital era.
References
Abdullah, S. N. A. (2025). Framing Dakwah Medsos Perihal Bid’ah Abdul Somad Dan Syafiq Reza Basalamah (Analisis Robert N. Entment). Al-Idzaah Jurnal Dakwah Dan Komunikasi, 7(1), 11–22. Https://Doi.org/10.24127/al-idzaah.v7i1.8490
Ana, A. K., & Shofa, A. R. (2023). The Role of Social Media in Increasing the Relevation and Accessibility of Dakwah: Challenges and Strategies of Dakwah. 5(1), 41–50. https://doi.org/10.35905/jkmd.v5i1.5552
Azizy, J., Sihabussalam, S., & Desmaliza, D. (2022). Building a Digital-Based (Post-Pandemic) Moderate Muslim Urban Community: Reflection on the Interpretation of Da’wah Verses. Akademika Jurnal Pemikiran Islam, 27(2), 191. https://doi.org/10.32332/akademika.v27i2.5547
Bari, A., Wazis, K., & Jannah, S. R. (2025). Pemanfaatan YouTube Sebagai Media Dakwah Islam. Al Qalam Jurnal Ilmiah Keagamaan Dan Kemasyarakatan, 19(2), 828. https://doi.org/10.35931/aq.v19i2.4180
Cahyono, G., & Hassani, N. (2019). Youtube Seni Komunikasi Dakwah Dan Media Pembelajaran. Al-Hikmah, 13(1), 23. https://doi.org/10.24260/al-hikmah.v13i1.1316
Fabriar, S. R. (2019). Urgensi Psikologi Dalam Aktivitas Dakwah. An-Nida Jurnal Komunikasi Islam, 11(2). https://doi.org/10.34001/an.v11i2.1027
Fadri, Z. (2023). Optimalisasi Dakwah Digital Pada Komunitas Rentan Eksistensi Yogyakarta. Komunitas, 13(2), 103–114. https://doi.org/10.20414/komunitas.v13i2.5782
Fiardhi, M. H. (2021). Peran Dakwahtainment Akun Channel Youtube Jeda Nulis Terhadap Pemuda Tersesat Oleh Habib Husein Ja’far. Jurnal Riset Mahasiswa Dakwah Dan Komunikasi, 3(2), 76. https://doi.org/10.24014/jrmdk.v3i2.12891
Firdaus, M. A., Nasir, M. A., & Siddiq, A. A. (2024). Analisis SWOT Strategi Dakwah Ustadz Adi Hidayat Dalam Menanamkan Nilai-Nilai Islam Di Channel Youtube Adi Hidayat Official. Bandung Conference Series Islamic Broadcast Communication, 4(1). https://doi.org/10.29313/bcsibc.v4i1.12280
Handayani, N. (2021). Pengaruh Motif Terhadap Tingkat Kepuasan Followers Remaja dalam Mengakses Akun Instagram Ustadz Abdul Somad. Universitas Islam Negeri Syarif Hidayatullah Jakarta.
Idris, M. A. (2022). Analisis Fenomenologis Pesan Dakwah Digital PCNU Pamekasan. Ulumuna Jurnal Studi Keislaman, 8(1), 1–26. https://doi.org/10.36420/ju.v8i1.5479
Kushardiyanti, D. (2021). Tren Konten Dakwah Digital Oleh Content Creator Milenial Melalui Media Sosial Tiktok Di Era Pandemi Covid-19. Orasi Jurnal Dakwah Dan Komunikasi, 12(1), 97. https://doi.org/10.24235/orasi.v12i1.7936
Lestari, P. P. (2020). Dakwah Digital Untuk Generasi Milenial. Jurnal Dakwah, 21(1), 41–58. https://doi.org/10.14421/jd.2112020.1
Mahmuddin, M., & Kusnadi, K. (2021). Pemanfaatan Video Dalam Berdakwah (Studi Metode Dakwah Uas). Jurnal Dakwah Tabligh, 22(1). https://doi.org/10.24252/jdt.v22i1.18993
Marti, A., Nuzuli, A. K., & Firtanosa, A. (2023). Peran Video Dakwah Di Youtube Dalam Meningkatkan Kesadaran Keagamaan Pada Remaja Di Era Digital. Calathu Jurnal Ilmu Komunikasi, 5(2), 102–118. https://doi.org/10.37715/calathu.v5i2.3994
Munthe, M. (2019). Penggunaan Radio Sebagai Media Komunikasi Dakwah. Jurnal Komunika Islamika Jurnal Ilmu Komunikasi Dan Kajian Islam, 5(2), 1–20. https://doi.org/10.37064/jki.v5i2.3993
Muyassaroh, I. S., Harto, U. S., Suparto, D., Permadi, D., & Sutjiatmi, S. (2024). Model Komunikasi Pendakwah Pada Konten Dakwah Dalam Isu Sosial Dan Politik Di Media Sosial. Syntax Literate Jurnal Ilmiah Indonesia, 9(4), 2231–2241. https://doi.org/10.36418/syntax-literate.v9i4.15480
Nasution, S., Nur, K., Khairurrijal, K., & Pohan, A. J. (2025). Beyond the Mosque: Social Media as a New Frontier for Islamic Moral Education. Al Ulya Jurnal Pendidikan Islam, 10(1), 81–102. https://doi.org/10.32665/alulya.v10i1.4137
Nawaffani, M. M. (2023). Dakwah Digital Dan Dakwah Mimbar : Analisis Peran Dan Dampak Dalam Era Digitalisasi. Sanaamul Quran Jurnal Wawasan Keislaman, 4(2), 143–161. https://doi.org/10.62096/sq.v4i2.57
Nikmah, F. (2020). Digitalisasi Dan Tantangan Dakwah Di Era Milenial. Muẚṣarah: Jurnal Kajian Islam Kontemporer, 2(1), 45. https://doi.org/10.18592/msr.v2i1.3666
Nuhaa, S. U., Hamidah, N., Nasikhah, A. D., Almunawaroh, M., & Afandi, A. J. (2023). Pengembangan Dakwah Moderasi Beragama Melalui Media Podcast Dan Media Sosial Berbasis Digital. Najwa Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 1(2), 77–90. https://doi.org/10.30762/najwa.v1i2.217
Nurlina, N. (2020). Berdakwah Di Media Sosial Sebagai Sarana Penyebar Dakwah Di Era Digital. https://doi.org/10.31219/osf.io/b2cvm
Nurrohmah, A. A., & Nurcholis, A. (2021). INSTAGRAM SEBAGAI MEDIA DAKWAH ( STUDI KASUS INSTAGRAM @ PEMUDAHIJRAH ). Syiar: Jurnal Ilmu Komunikasi, Penyuluhan Dan Bimbingan Masyarakat Islam, 4(1), 49–62.
Nurrohman, A. S., & Mujahidin, A. (2022). Strategi Dakwah Digital Dalam Meningkatkan Viewers Di Channel Youtube Jeda Nulis. Jusma Jurnal Studi Islam Dan Masyarakat, 1(1), 20–32. https://doi.org/10.21154/jusma.v1i1.513
Rahmdani, N. P., & Amalia, N. (2023). Media Sosial Sebagai Media Dakwah yang Dilakukan Remaja di Era Digital. Journal Islamic Education, 1(4), 396–404.
Rakatiwi, Y., Halwati, U., & Nawawi, N. (2023). Tik Tok Users’ Opinions About Da’wah Religious ModerationIn Tik Tok Conversation. Jurnal Dakwah Dan Komunikasi, 8(2), 287. https://doi.org/10.29240/jdk.v8i2.8604
Riza, M. H. (2021). Digitalisasi Dakwah Sebagai Upaya Membangun Peradaban Baru Islam Di Masa Pandemi Covid-19. Fastabiq Jurnal Studi Islam, 2(1), 45–61. https://doi.org/10.47281/fas.v2i1.33
Rizal, S. (2023). Dakwah Digital Melalui Meme Visualisasi Perempuan Dalam Perspektif Semiotika. Jurnal Kopis, 5(2), 75–95.
Rofidah, L. (2021). Urgensi Psikologi Massa Dalam Perencanaan Dakwah Di Youtube. Al-Hikmah Media Dakwah Komunikasi Sosial Dan Kebudayaan, 12(2), 105–113. https://doi.org/10.32505/hikmah.v12i2.3008
Sainuddin, I. H. (2020). Dakwah Di Era Sosial Media. https://doi.org/10.31219/osf.io/2jxny
Sikumbang, K., Ramadhina, W., Yani, E. R., Arika, D., Hayati, N., Hasibuan, N. A., & Permana, B. G. (2024). Peranan Media Sosial Instagram Terhadap Interaksi Sosial Dan Etika Pada Generasi Z. Journal on Education, 6(2), 11029–11037. https://doi.org/10.31004/joe.v6i2.4888
Zulaikha, P., & Bashori, B. (2025). Pengaruh Influencer Keagamaan Terhadap Perubahan Gaya Hidup Religius Generasi Z: Perspektif Al-Qur’An. Jurnal Riset Multidisiplin Edukasi, 2(6), 648–668. https://doi.org/10.71282/jurmie.v2i6.528
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Suci Ramadhani, Abdullah, Syafawati bt. Salihan
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
