THE ROLE OF TIKTOK @EVELYNHUTANI IN DISSEMINATING MULTICULTURAL DA’WAH AMONG GENERATION Z FROM JAMES BANKS’ PERSPECTIVE

muhammad nashikh; salsabil fadilah firdaus

doi:10.32332/r6061618

Authors

muhammad nashikh universitas negri sunan ampel surabaya
salsabil fadilah firdaus

DOI:

https://doi.org/10.32332/r6061618

Keywords:

TikTok, multicultural preaching, Generation Z, Evelyn Hutani, James Banks

Abstract

This study aims to examine the role of TikTok @evelynhutani in disseminating multicultural da'wah among Generation Z using James Banks’ multicultural education perspective. This research employs a qualitative approach with content analysis as its primary method. The data were collected through observation and documentation of two TikTok videos by Evelyn Hutani that showcase interfaith interactions within the context of religious diversity. The analysis was conducted using thematic analysis based on James Banks’ dimensions of multicultural education, including content integration, prejudice reduction, and equity pedagogy. The focus of this study is to explore how messages of tolerance and respect for religious differences are constructed and communicated in the selected content. The findings are expected to provide insights into how social media, particularly TikTok, can serve as an inclusive and relevant medium of da'wah for strengthening multicultural awareness among Generation Z in the digital age.

Author Biography

salsabil fadilah firdaus

Universitas negri sunan ampel surabaya

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Buku:

Banks, James A. Cultural diversity and education: Foundations, curriculum, and teaching. Routledge, 2015. https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9781315622255&type=googlepdf.

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Thesis or Dissertation:

Rohimi, Primi. Analisis Kanal Youtube IAIN Kudus sebagai Media Komunikasi dan Penyiaran Perguruan Tinggi Keagamaan Islam Negeri. 2025.

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