Between Sacredness and Entertainment: Exploring the Intentionality of Consuming Islamic Content on Tiktok

Authors

  • Daswin Universitas Islam Negeri (UIN) Sunan Kalijaga Yogyakarta, Indonesia

DOI:

https://doi.org/10.32332/ath-thariq.v9i1/w6xmbw60

Keywords:

Digital Preaching, Digital Habitus, Symbolic Capital

Abstract

This article discusses the consumption patterns of digital Islamic preaching content among the younger generation by emphasizing two main aspects: intentionality and religious meaning. Through a descriptive qualitative approach, this study explores the practice of scrolling and interacting with Islamic preaching content on social media, involving five respondents aged 20–28 years who actively use the TikTok platform. The findings show that the consumption of Islamic preaching content is more often incidental, that is, it appears unintentionally in the daily scrolling activity that has become part of their digital habitus. Within Pierre Bourdieu's theoretical framework, this activity reflects a social disposition formed from the digital cultural environment, rather than from planned spiritual awareness. Furthermore, this study found that da'wah content is not always interpreted as a means of spiritual transformation, but rather as a form of symbolic consumption. The act of liking, saving, or watching short da'wah is often intended to strengthen religious identity symbolically, without having to be accompanied by changes in religious behavior. Digital da'wah has thus experienced a shift in function: from sacred practice to representation of identity in the entertainment landscape and attention economy. This conclusion emphasizes the importance of reading the dynamics of digital religiosity in a more contextual and interdisciplinary manner, especially in contemporary Islamic studies.

References

Aulia, M. H. (2021). Pembentukan selera musik dangdut remaja kelas menengah-atas perkotaan di Yogyakarta dalam perspektif Pierre Bourdieu (Disertasi Doktoral, Pascasarjana ISI Yogyakarta). http://digilib.isi.ac.id/id/eprint/8806

Ayuni, Q. (2022). Keagamaan online di media sosial: Mediatisasi dakwah humanis di Instagram @husein_hadar (Tesis Magister, Sekolah Pascasarjana UIN Syarif Hidayatullah Jakarta). https://repository.uinjkt.ac.id/dspace/handle/123456789/67085

Bourdieu, P. (2020). Bahasa dan kekuasaan simbolik. IRCiSoD.

Daniah, H. A., Bakhrudin, E., & Satria, A. (2025). Analisis persepsi mahasiswa Komunikasi dan Penyiaran Islam IAI Al-Azis terhadap penggunaan TikTok sebagai media dakwah. Tabsyir: Jurnal Dakwah dan Sosial Humaniora, 6(2), 126–144. https://doi.org/10.59059/tabsyir.v6i2.2156

Effendi, D. I., Lukman, D., & Rustandi, R. (2022). Dakwah digital berbasis moderasi beragama. http://digilib.uinsgd.ac.id/

Fatmawati, N. I., & Sholikin, A. (2020). Pierre Bourdieu dan konsep dasar kekerasan simbolik. Madani: Jurnal Politik dan Sosial Kemasyarakatan, 12(1), 41–60. https://doi.org/10.52166/madani.v12i1.3280

Febriana, Ayu. "Pemanfaatan Tik-Tok Sebagai Media Dakwah:(Studi Kasus Ustad Syam, di akun@ syam_elmarusy)." KOMUNIDA (2021): 180-194. https://doi.org/10.35905/komunida.v11i02.2068

Ibad, M. N. (2025). Strategi literasi dakwah digital di era media sosial TikTok: Tantangan dan peluang. Pelita: Jurnal Studi Islam Mahasiswa UII Dalwa, 2(2), 145–156. https://doi.org/10.38073/pelita.v2i2.2189

Jaramillo-Dent, Daniela, Paloma Contreras-Pulido, and Amor Pérez-Rodríguez. "Immigrant influencers on TikTok: Diverse microcelebrity profiles and algorithmic (in) visibility." Media and communication 10.1 (2022): 208-221. https://doi.org/10.17645/mac.v10i1.4743

Krisdinanto, N. (2023). Bourdieu dan perspektif alternatif kajian jurnalistik. Jurnal Kawistara, 13 (1), 135–155. https://doi.org/10.22146/kawistara.75088

LATIF, LUGI MUHAMMAD NUR. "RETORIKA DAKWAH USTADZ AKANG ANOM PADA AKUN TIKTOK@ AKANGANOM313."https://repository.uinsaizu.ac.id/29145/1/LugiMuhammadNurLatif_RetorikaDakwahUstadzAkangAnomPadaAkunTiktok@Akanganom313(StudiRetorikaAristoteles).pdf

Maudillah, Siti, Adiba Syaidatun Nisa, and Adhi Kusuma. "Pemanfaatan TikTok sebagai Media Dakwah antara Kreativitas dan Etika Komunikasi Islam." Jurnal Ilmiah Teknik Informatika dan Komunikasi 5.1 (2025): 154-167. https://doi.org/10.55606/juitik.v5i1.1157

Ningtyas, E. (2015). Pierre Bourdieu, language and symbolic power. Poetika: Jurnal Ilmu Sastra, 3(2). https://core.ac.uk/reader/205127760.

Permana, G. A. P., Kosasih, A., & Sari, I. (2025). Etika menggunakan sosial media TikTok dalam ajaran Islam. Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI), 6(1), 110–127. https://doi.org/10.52060/jipti.v6i1.2646

Rahmadhani, S. A., Pratama, D. I., Putri, R. N. A. Z., Rochimah, Z. N., & Ludiansyah, A. R. (2024). Potensi dakwah di media sosial TikTok: Peluang tantangan Islam di era digital. Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan, 3(2), 222–227. https://doi.org/10.58192/sidu.v3i2.2184

Rahmadhani, Syifa Aulia, et al. "Potensi Dakwah Di Media Sosial Tiktok: Peluang Tantangan Islam Di Era Digital." Sinar Dunia: Jurnal Riset Sosial Humaniora dan Ilmu Pendidikan 3.2 (2024): 222-227. https://doi.org/10.58192/sidu.v3i2.2184

Ramadhani, Resky Suci, Yunita Aluakafani Asia, and Abdul Haliq. "Satire and Sarcasm in Government Fuel Policy Critique: A Pragmatic Analysis of Rian Fahardhi’s TikTok Video." TOFEDU: The Future of Education Journal 4.5 (2025): 1291-1299. https://doi.org/10.61445/tofedu.v4i5.556

Robin, P., & Marchella, C. (2024). Habitus, arena, dan modal dalam feminist mobile dating app Bumble: Analisis dengan perspektif Pierre Bourdieu dan implikasinya terhadap pendidikan kewarganegaraan. Jurnal Citizenship Virtues, 4(2), 750–759. https://doi.org/10.37640/jcv.v4i2

Sugiyono. (2021). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.

Ustianti, S. P. (2025). Interaksi manusia dan kebudayaan. Dalam Mosaik peradaban: Interaksi manusia dan kebudayaan.

Zuhri, A. M. (2021). Beragama di ruang digital: Konfigurasi ideologi dan ekspresi keberagamaan masyarakat virtual. Nawa Litera Publishing.

Downloads

Published

2025-06-30