Analisis Perilaku Belanja Online Warga Muhammadiyah Selama Masa Pandemi Covid-19
DOI:
https://doi.org/10.32332/adzkiya.v10i01.4437Keywords:
Perilaku Konsumen, Perilaku Belanja Online, Warga MuhammadiyahAbstract
Penelitian ini bertujuan untuk menganalisis fakitor-faktor yang mempeingaruhi warga Muhammadiyah dalaim belanja onliine pada maisa pandemi Covid-19. Pada penelitian ini di analisis 100 kuesioner yang disebar secara online. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling. Hasil penelitian menunjukkan bahwa kepercayaan, kenyamanan, kemudahan, keamanan, kualitas produk, dan harga secara simultan (bersama-sama) berpengaruh terhadap perilaku belanja atau berarti siginifikan. Besarnya pengaruh secara simultan adalah 0,537 atau 53,7 %. Sedangkan sisanya (100% - 53,7% = 46,3%) dipengaruhi oleh variabel lain diluar persamaan regresi ini atau variabel yang tidak diteliti. Beberapa variabel yang memiliki pengaruh signifikan secara parsial adalah kemudahan memiliiki pengaruh siginifikan secara parsial terhaidap variabiel perilaku belanja online sebesar 0,455 atau 45,5 %, keamanan memiiliki pengaruh signiifikan secara parsial terhadap variiabel perilaku belanja online sebesar 0,300 atau 30 %, kualiitas produk memiliki penigaruh signifikan secara parsiial terhadap variabel perilaku belanja online sebesar 0,488 atau 48,8 %. Beberapa variabel yang tidak memiliki pengaruh signifikan secara parsial terhadap perilaku belanja online adalah kepercayaan, kenyamanan dan harga.
References
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Muhammadiyah - Wikipedia bahasa Indonesia, ensiklopedia ...https://id.wikipedia.org
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Rafdinal, W., & Suhartanto, D. (2020). Loyalty model for ethnic restaurants : The role of quality and value. International Journal of Applied Business Research, 2(2), 123–138. https://doi.org/10.35313/ijabr.v0i0.104
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Tasin, N. B. (2017). Factors influecing customer’s trust in online shopping among executives in a bank.
Malaysian Journal of Social Sciences and Humanities (MJSSH), 2(3), 46–59.
Wang, C., & Chen, C. (2009). The Impact of Knowledge and Trust on E-Consumers ’ Online Shopping Activities : An Empirical Study. Journal of Computers, 4(1), 11–18.
Mohmed, S. I., Azizan, B., & Jali, Z. (2013). The Impact of Trust and Past Experience on Intention to Purchase in E-Commerce. International Journal of Engineering Research and Development, 7(10), 28–35.
Yale, L., & Venkatesh, A. (1986). Toward the construct of convenience in consumer research. ACR North American Advances.
, L. L., Seiders, K., & Grewal, D. (2002). Understanding service convenience. Journal of Marketing, 66(3), 1–17.
Seiders, K., Voss, G. B., Godfrey, A. L., & Grewal, D. (2007). SERVCON: development and validation of a multidimensional service convenience scale. Journal of the Academy of Marketing Science, 35(1), 144–156.
Jogiyanto. 2010. Analisis dan Desain Sistem Informasi. Edisi IV. Yogyakarta. Andi Offset.
Jiang, L. A., Yang, Z., & Jun, M. (2013). Measuring consumer perceptions of online shopping convenience. Journal of Service Management.
Roy, S. K., Lassar, W. M., & Shekhar, V. (2016). Convenience and satisfaction: mediation of fairness and quality. The Service Industries Journal, 36(5–6), 239–260.
Cozzarin, B. P., & Dimitrov, S. (2016). Mobile commerce and device specific perceived risk. Electronic Commerce Research, 16(3), 335–354.
Rafdinal, W., & Suhartanto, D. (2020). Loyalty model for ethnic restaurants : The role of quality and value. International Journal of Applied Business Research, 2(2), 123–138. https://doi.org/10.35313/ijabr.v0i0.104
Suliyanto. 2011. Analisis Data Dalam Aplikasi Pemasaran. Ghalia Indonesia, Bogor.
Sugiyono. (2014). Statistika untuk penelitian. Bandung : Alfabeta
Suryabrata, Sumadi. 2005. Pengembangan Alat Ukur Psikologis. Yogyakarta. Penerbit Andi.
Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction: an initial examination. Journal of Retailing, 76(3), 309–322.
Tasin, N. B. (2017). Factors influecing customer’s trust in online shopping among executives in a bank.
Zeithaml, V. A. (1988). Consumer Perceptions Of Price , Quality , And Value : A Means-. Journal of Marketing, 52(3), 2–22.
Adrian P. A. 2021. Eksplorasi Kondisi Masyarakat Dalam Memilih Belanja Online Melalui Shopee Selama Masa Pandemi Covid-19 di Indonesia. Jurnal Teknologi dan Informasi Bisnis ISSN : 2655-8238 Vol. 3 No.1.
Agag, G., & El-Masry, A. A. (2016). Understanding the determinants of hotel booking intentions and moderating role of habit. International Journal of Hospitality Management, 54, 52–67.https://doi.org/10.1016/j.ijhm.2016.01.007.
Blackwell, R. D., Miniard, P. W., & Engel, F. J. (2006). Consumer Behaviour. Thomson.
Chaturvedi, S., Gupta, S., & Hada, D. S. (2016). Perceived risk, trust and information seeking behavior as antecedents of online apparel buying behavior in India: An exploratory study in context of Rajasthan. International Review of Management and Marketing, 6(4), 935–943.
Cozzarin, B. P., & Dimitrov, S. (2016). Mobile commerce and device specific perceived risk. Electronic Commerce Research, 16(3), 335–354.
Fishbein, M. (1963). An investigation of the relationships between beliefs about an object and the attitude toward that object. Human Relations, 16(3), 233–239.
Ghozali, Imam. 2009. Aplikasi Analisis Mulitivariate Dengan Program SPSS. Edisi Keempat. Universitas Dipenogoro, Semarang.
Ghozali I. 2012. Aplikasi Analisis Multivariate Dengan Program IBM dan SPSS. In: aplikasi analisis multivariate dengan program ibm spss 20.
Ghozali, I. (2016) Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. Edisi 8. Semarang: Badan Penerbit Universitas Diponegoro.
Harahap, D.A., “Perilaku Belanja Online Di Indonesia: Studi Kasus. JRMSI - J. Ris. Manaj. Sains Indonesia 9”, 193–213, Jurnal Riset Manajemen Sains Indonesia (JRMSI) | Vol 9, No. 2, 2018.
Han, H. (2015). Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, Jurnal Riset Bisnis dan Investasi and price reasonableness. Tourism Management, 46, 2029.Vol. 6, No. 3, Desember 2020.
Hashim, N., & Hamzah, M. I. (2014). 7P’s: A Literature Review of Islamic Marketing and Contemporary Marketing Mix. Procedia - Social and Behavioral Sciences, 130, 155–159. https://doi.org/10.1016/j.sbspro.2014.04.019.
Howard, J. . (1989). Consumer Behavior in Marketing Strategy. Prentice-Hall.
Hosseini, M., & Norouzi, H. (2017). Investigating the impact of consumer trust on loyalty and purchase intention of food store brands: Case study: Palladium shopping mall in Tehran. International Review of Management and Marketing, 7(4), 138–146.
Išoraitė, M. (2016). Marketing mix theoretical aspects. International Journal of ResearchGranthaalayah, 4(6), 25–37. https://doi.org/10.5281/zenodo.56533
Jannatin Naimah, Rahmatul & Haryanto, Rudy & Rizqoni Urfi, Muhammad. 2021. Analisis Perilaku Belanja Online Konsumen Selama Masa Pandemi Covid-19. Jurnal INTEKNA, Volume 21, No. 2, Nov 2021: 54 - 111 , ISSN 1412-5609 (Print) ISSN 2443-1060 (Online).
Lew, S., & Sulaiman, Z. (2014). Consumer Purchase Intention toward Products Made in Malaysia vs. Made in China: A Conceptual Paper. Procedia - Social and Behavioral Sciences, 130, 37–45. https://doi.org/10.1016/j.sbspro.2014.04.005
Lee, W. I., Cheng, S. Y., & Shih, Y. T. (2017). Effects among product attributes,
involvement, wordof-mouth, and purchase intention in online shopping. Asia Pacific Management Review, 22(4), 223–229. https://doi.org/10.1016/j.apmrv.2017.07.007
Moeller, S., Fassnacht, M., & Ettinger, A. (2009). Retaining customers with shopping convenience Journal of Relationship Marketing, 8(4), 313–329.
Malaysian Journal of Social Sciences and Humanities (MJSSH), 2(3), 46–59.
Muhammadiyah - Wikipedia bahasa Indonesia, ensiklopedia ...https://id.wikipedia.org
Rudi Yanto B. S. dan Martuahman P. P., “ONLINE SHOPPING CONSUMER BEHAVIOR DURING COVID-19 PANDEMIC”, Jurnal Ilmiah Manajemen Vol. 9 No. 1, Maret 2021 (1-8) e-ISSN 2580-3743, 2021.
Nugroho H. Dkk, “Analisis Perilaku Belanja Online Selama Masa Pandemi COVID-19”, Jurnal Riset Bisnis dan Investasi Vol. 6, No. 3, P-ISSN 2460-8211 E-ISSN 2684-706X, 2020.
Nurul Hanifa dan Dedi Rianto Rahadi, Analisis Perilaku Konsumen Dalam Memutuskan Pembelian Secara Online Pada Masa Pandemi Covid-19, SULTANIST: Jurnal Manajemen dan Keuangan Volume: 8 No: 2, 2020.
Rafdinal, W., & Suhartanto, D. (2020). Loyalty model for ethnic restaurants : The role of quality and value. International Journal of Applied Business Research, 2(2), 123–138. https://doi.org/10.35313/ijabr.v0i0.104
Suprihatin, Wiwik. 2020. Analisis Perilaku Konsumen Wisatawan Era Pandemi Covid-19 (Studi Kasus Pariwisata di Nusa Tenggara Barat). Jurnal Bestari, Volume /Nomor 01, Agustus 2020, P.56-66.
Tasin, N. B. (2017). Factors influecing customer’s trust in online shopping among executives in a bank.
Malaysian Journal of Social Sciences and Humanities (MJSSH), 2(3), 46–59.
Wang, C., & Chen, C. (2009). The Impact of Knowledge and Trust on E-Consumers ’ Online Shopping Activities : An Empirical Study. Journal of Computers, 4(1), 11–18.
Mohmed, S. I., Azizan, B., & Jali, Z. (2013). The Impact of Trust and Past Experience on Intention to Purchase in E-Commerce. International Journal of Engineering Research and Development, 7(10), 28–35.
Yale, L., & Venkatesh, A. (1986). Toward the construct of convenience in consumer research. ACR North American Advances.
, L. L., Seiders, K., & Grewal, D. (2002). Understanding service convenience. Journal of Marketing, 66(3), 1–17.
Seiders, K., Voss, G. B., Godfrey, A. L., & Grewal, D. (2007). SERVCON: development and validation of a multidimensional service convenience scale. Journal of the Academy of Marketing Science, 35(1), 144–156.
Jogiyanto. 2010. Analisis dan Desain Sistem Informasi. Edisi IV. Yogyakarta. Andi Offset.
Jiang, L. A., Yang, Z., & Jun, M. (2013). Measuring consumer perceptions of online shopping convenience. Journal of Service Management.
Roy, S. K., Lassar, W. M., & Shekhar, V. (2016). Convenience and satisfaction: mediation of fairness and quality. The Service Industries Journal, 36(5–6), 239–260.
Cozzarin, B. P., & Dimitrov, S. (2016). Mobile commerce and device specific perceived risk. Electronic Commerce Research, 16(3), 335–354.
Rafdinal, W., & Suhartanto, D. (2020). Loyalty model for ethnic restaurants : The role of quality and value. International Journal of Applied Business Research, 2(2), 123–138. https://doi.org/10.35313/ijabr.v0i0.104
Suliyanto. 2011. Analisis Data Dalam Aplikasi Pemasaran. Ghalia Indonesia, Bogor.
Sugiyono. (2014). Statistika untuk penelitian. Bandung : Alfabeta
Suryabrata, Sumadi. 2005. Pengembangan Alat Ukur Psikologis. Yogyakarta. Penerbit Andi.
Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction: an initial examination. Journal of Retailing, 76(3), 309–322.
Tasin, N. B. (2017). Factors influecing customer’s trust in online shopping among executives in a bank.
Zeithaml, V. A. (1988). Consumer Perceptions Of Price , Quality , And Value : A Means-. Journal of Marketing, 52(3), 2–22.
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2022-07-19
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